Chapter 1004： Bragging is also costly

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"Young Master Huan, a few days ago, someone from Sino-Singapore Group came to me."

When Sun Yue saw Yang Huan, Master Huan was sipping tea in the private room of Tingyuxuan in Glory Square, enjoying the beautiful scenery of Solent Strait.

"Sino-Singapore Group?" Yang Huan certainly knew that this was a well-known state-owned enterprise in China, but he was a little strange, "What are they looking for?"

Sun Yue smiled slightly, "Master Huan, you forgot that the Beijing Guoen of the Chinese Super League is the industry of the subsidiaries of the Sino-Singapore Group."

When he mentioned this, Yang Huan really remembered it, as if it was.

Speaking of the national grace of the capital, it can be regarded as a famous traditional giant in the Super League.

Of course, the reputation of this team is mixed.

As someone said on the Internet, there are two types of Chinese Super League fans, one is Guoen fans and the other is non-Guoen fans.

Some people say that this team only brags, does not hold a job, and claims to compete year after year, but so far, in more than two decades, it has won a league championship. In contrast, the newly rising Yangcheng Hengda in recent years is really true. People are more popular than others.

Thinking of this, Yang Huan suddenly felt funny. He laughed and asked: "Old Sun, they are looking for you. Did they look away and finally decided to burn money and bring in strong foreign aid?"

Sun Yue was stunned, and then he laughed. If the people of Zhongxin heard what Young Master Huan said, they would be **** off.

Would you like to not bring people like this?

Miracle Media has a very wide range of business. Miracle Media is engaged in the field of football alone, agent business and a series of supporting consulting services, but it is all under the responsibility of its subsidiaries, because these are not the focus of Miracle Media. .

So, in trust, I found Sun Yue, the CEO of Miracle Media, but only to bring in foreign aid. Isn't this nonsense?

This is like a person trying to find a relationship with every possible means, only to get a temporary residence permit.

If you compare professional football to an industry, then what is the upper reaches of the industry chain?

There is no doubt that it must be a popular event, such as the World Cup, the European Cup, the Champions League, the Premier League and so on.

These upstream industries are currently controlled by FIFA, UEFA and national football associations, or institutions like the Premier League, and the market has been very saturated.

Therefore, Miracle Media was struggling to kill, and finally gnawed a marginal territory and established the International Champions Cup, which successfully entered the upper reaches of the industry chain. As for the European Youth Champions League and the World National League, it is still laying the groundwork. in.

It is not so easy to organize an event.

Yang Huan also concentrated all his financial and material resources, and then used his contacts in Europe to make the International Champions Cup.

Otherwise, it's so easy, isn't everyone going upstream?

In this professional football industry chain, the upstream holds the most core, high-quality, but also the most precious resources, while the midstream is some industries that rely on upstream resources to provide supporting services.

The biggest development of Miracle Media in the past few years has been in the European League.

Just like the Premier League, many people don’t know, how does the broadcast rights of the Premier League work?

Oh, sold to more than 180 countries, all the countries have arranged manpower to the UK to run the Premier League live broadcast?

Don't be funny, many countries and TV stations simply don't have this capability.

And just imagine that each copyright acquirer operates independently. How much waste of resources does that cause?

Therefore, the local copyright of the Premier League is operated by Sky TV itself, but the overseas copyright is a unified contract.

It is operated by the contractor in a unified manner, auctioned to the TV stations and live broadcast agencies of the English Premier League's overseas copyrights. After receiving the signals and resources from the contractor, they can edit the pictures and content they want.

Before 2008, the contractor for the English Premier League’s overseas resources was France’s Canal TV station, but after 2008, the contractor became IMG, which was later acquired by Miracle Media .

In other words, Yang Huan now controls the production of Premier League overseas live broadcast resources and programs.

But the Premier League is only a part of it. Bundesliga, French Ligue 1, La Liga and the Champions League are currently the business of Miracle Media. The situation in Great Profits is relatively special, so I have not been able to get it for the time being, but it will soon.

In addition to football, there are many other live broadcasts of sports and events, all in this mode.

In the field of national competitions, Infront of Switzerland used to be the boss, but now this company has also been acquired by Miracle Media.

In the professional football industry, there are many contracting services similar to live TV, and Miracle Media is a giant in this field.

To put it mildly, if Miracle Media accidentally sneezes, sports events all over the world will catch a cold.

Otherwise, do you really think that so many football practitioners want to please Young Master Huan for no reason?

Compared with the upstream and midstream, football clubs are only the downstream of this industrial chain. Even super giants such as Real Madrid and Barcelona can only be regarded as the best downstream in the entire industrial chain. It is difficult to break through to the midstream.

Of course, they have a certain right to speak, but compared with the huge industrial chain, their money is nothing at all.

Take Miracle Media as an example. Let’s talk about the Premier League. Every week, five thousand hours of Premier League game footage are produced. These are what TV stations and live broadcast organizations all over the world need. How much are they worth?

In addition, Miracle Media is actively developing supporting value-added services. Once successful, the result will make Miracle Media even bigger.

For giants like Miracle Media, they are fully equipped to challenge the upstream industry.

Because in this area, whether it is technical strength or business ability, Miracle Media is the strongest. Now even British Telecom has found the cooperation of Miracle Media before daring to bid sky-high prices to bid for local English copyrights and the Champions League. British copyright.

This is the reason why the guy who unbuttoned the three buttons is always looking for ways to flatter the young master.

Whenever the cooperation is broken, he will go home and play the eggs!

To paraphrase the words of British Telecom CEO Gavin Patterson, "They can send the signals of the Premier League game to the planes of Qatar Airways, Turkish Airlines and Itihad Airways. Who else can? "

Qatar Airways cooperated with Miracle Media only after sponsoring Southampton.

After Miracle Media had a thorough understanding of the upstream and midstream, Yang Huan established the Miracle Football Group, occupying the downstream industry.

That is the football club.

Yang Huan's meaning is very simple, to open up the upper and lower middle reaches of the industrial chain, and completely establish his own football empire.

Sun Yue and Peter Kenyon are the two great humeral ministers of Yang Huan's football empire, and they both did quite well.

...

"Master Huan, they are coming to me. There is indeed a very important thing."

After the joke, Sun Yue said solemnly.

"Oh, are you really planning to burn money for foreign aid?" Yang Huan still asked with a smile on his face.

Sun Yue is depressed, my young master Huan, anyhow your old man is also a person of status and status, isn't it?

Can we stop being so sloppy?

But soon, Sun Yue said something that made Yang Huan unable to laugh.

"They decided to sell Guoen!"

"Sell Guoen?" Yang Huan frowned, surprised, "How is this possible?"

To say that Sino-Singapore Group has entered the football industry, it has been more than 20 years, and it can be regarded as the veteran of Chinese professional football.

Over the years, Chinese professional teams have changed frequently, how many teams have gone, and how many flags have fallen, but the root of Beijing has never fallen, and even shouted every year to win the championship.

Some people say this is bragging.

But so what? At least people have this ability to brag every year, right?

If not, would you let a relegation team shout to win the championship?

In other words, in the past few years, Guo Enke has always been in the first group of the Chinese Super League, with stable results.

But why is it going to be sold?

"Remember, the report on China's professional football industry I sent you earlier?" Sun Yue asked.

"Well, I watched it, what's the matter?"

Sun Yue nodded H. "The plan can't keep up with the changes. This year the government introduced reforms in the football industry. Now social capital is flooding in. If we don't take action, I am afraid it will be too late."

According to Sun Yue's observation, in recent years, China's economy has been adjusting and the tertiary industry must be vigorously developed. Therefore, high-quality assets in the tertiary industry such as movies and football have become particularly attractive.

Everyone knows that in today's Chinese market, there is nothing else but a lot of money.

Capital entered real estate, and real estate immediately surged. As soon as the government suppressed it, it entered the stock market and entered venture capital, so the stock market went bullish. In first-tier cities, any aunt and aunt who set up a roadside stall were planning to attract venture capital and establish a chain.

The film industry has been advancing by leaps and bounds in the past few years. Isn't it the result of capital influx?

Although there are many disadvantages, the box office has been rising.

To be honest, in China, if the box office of a movie is less than 500 million, you are embarrassed to tell people that it was invested by you, but if it is a few years earlier, it will have a grand celebration for every 100 million. feast.

Therefore, capital is not necessarily a bad thing for the industrialization of football.

"Why do they want to sell?" Yang Huan asked concerned.

"As I said earlier, after the influx of capital, the Chinese Super League has burned money, especially like Yangcheng Hengda. In just three or four years, more than 2 billion has been invested, which has far exceeded China. The affordability of the new group."

For this, Yang Huan understands.

As a state-owned enterprise, the investment in all aspects cannot be compared with a private enterprise like Yangcheng Hengda.

The latter burns as much as you want, and burns as you want, but the former is definitely not possible.

However, two billion yuan has been burned in four or five years, is that a lot?

It is only more than 200 million euros after conversion!

Compare with Manchester United, Manchester City, Tottenham Hotspur?

"Not only in terms of capital, but in terms of daily management, Guoen is backed by the status of a state-owned enterprise. In terms of management and systems, it is also very rigid and not flexible enough to cope with the sudden changes in the football field and the transfer market. ?"

"So, in this case, Sino-Singapore Group is also very embarrassed, either simply withdraw, or follow the trend to burn money, or sell shares ~ www.novelhall.com ~ to introduce capital."

Yang Huan nodded, no matter which Sino-Singapore Group chooses, it is not surprising.

"Their current idea is to bring in capital. When their boss visited the UK with leaders, you had a relationship with Shao-Ye Huan, and I admired Shao-Ye Huan’s understanding and knowledge of professional football, so they used the middleman. Come to inquire to see if we are interested in buying shares."

Yang Huan frowned and thought for a while, did he meet the CEO of China Singapore Group during his stay in the UK?

He really can't remember. If there is, it should be in the delegation.

However, to be honest, if it is the Beijing Guoen team, Yang Huan is really interested.

how to say?

This team is a veteran of the Chinese Super League, with high brand value and great influence. It is also located in a place like Beijing with a lot of money. From all aspects, it is a pretty good choice.

However, there is a problem.