When all fans mention La Liga, their first reaction is Real Madrid and Barcelona. ````
But in the past three years, Atletico Madrid has risen strongly, winning the league championship twice, and the limelight is not weak.
Especially with the opening of the new stadium this summer, the finances of the Sheets Corps have been greatly improved, and it has already been in the forefront of La Liga, and it is said that the rhythm of the three heroes of the Western Super League.
This is also reflected in the La Liga standings.
In the past, Real Madrid and Barcelona used to compete for hegemony, but now, with the addition of Atletico Madrid, the competition has become much fiercer.
At present, Barcelona ranks first in the standings.
Although Messi has left this year and failed to strengthen signings in some positions, but with Neymar’s explosion and the performance of Xavi, Iniesta, Turan and other stars, Barcelona’s camel is thinner than horses. Big, still a strong contender for the league title.
But this season, Barcelona lost two games in the eleven rounds, which shows that this team is also in crisis.
The second-ranked team is Atletico Madrid, with eight wins and three draws and remains unbeaten, but the team's offense has encountered some problems. The number of goals is even less than that of Celta, who is ranked fourth, although the defense is still the crown. It's nowhere to be seen in La Liga, but with the same points, he still had to stay behind Barcelona.
On the contrary, Real Madrid is in an unsatisfactory situation this season.
When Benitez came to power, the first thing he caught was the team's defense, which led to Real Madrid's defense by leaps and bounds. In La Liga, it was second only to Atletico Madrid, and the number of goals conceded was only one more than that of the Sheets.
On the offensive end, Benitez's team also performed well. It is the team with the most goals in La Liga, one more than Barcelona, and the performance is not bad.
But the key issue is that in the two strong dialogues against Atletico Madrid and Barcelona, Benitez’s team all lost. If the one-to-two loss to Atletico Madrid is justified, then the loss is zero to four. For Barcelona, it's hard to tolerate.
Therefore, in La Liga, rumors about Benitez's coming off get out of class are endless.
After losing two strong talks, Real Madrid, although ranked third in La Liga, is five points behind the leaders Barcelona and Atletico Madrid. Although it is not a huge gap, it is already a fall. It's an opportunity.
It is in such a situation that La Liga finally ushered in a battle of Tianwangshan.
Atletico Madrid vs. Barcelona!
According to the tradition of La Liga in the past, the two most watched matchups should be Real Madrid's derby of the century against Barcelona, but this season, the derby of the century has been disappointing, and Real Madrid has nothing to fight against and also disappointing.
Coupled with the departure of the two superstars, Messi and Cristiano Ronaldo, although there are still stars like Gareth Bale and Neymar, their influence is not as good as before.
On the other hand, Atletico Madrid has bitten Barcelona in the standings this season. In the absence of big-name superstars, the performance of the Sheets is surprising and also exciting.
Everyone has a more or less heroic complex in their hearts, hoping to see the weak attacking the strong, and this is also true on the football field. Of course, the premise is that the strong is not a team that they support.
Therefore, for Atletico Madrid against Barcelona, in addition to the Barcelona fans, almost the entire La Liga, and even the whole world fans, are looking forward to it. I want to see if Real Madrid's strength is declining. This flag of Madrid avenged the avenging of the brothers in the same city.
The competition is approaching, and the Madrid Glory Stadium is full of seats.
Yang Huan, who had flown from England to Madrid to sit in, also sat on the chairman's stand as if he was facing an enemy.
The game is about to start!
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"Feilan, when I came just now, I made a special trip around the surrounding area. I found that the club's business development is still far from enough, and it needs more effort."
The new stadium has been built, and the supporting commercial facilities in the surrounding area have also been up, but Atletico Madrid fans do not seem to pay the bill very much. This has obviously become a hurdle in front of Atletico Madrid's management.
"Master Huan, the group also arranged people to investigate before, and we also conducted a questionnaire survey of the fans. Our attendance rate is still very high. Even this season is almost full, but the user retention rate is not high. We will discuss and study this issue next."
Yang Huan glanced at the stands. It was indeed crowded and packed. This proves that Atletico Madrid’s new stadium is not without fans or lack of popularity, but it lacks how to convert popularity into consumption.
Not only the consumption of walking into the stadium, but also the pre-match and post-match, as well as the usual daily consumption.
This requires the club to guide.
"We have studied, this is caused by many reasons." Ferran Soriano analyzed.
"Our former Calderon Stadium was in the city, and now we have moved to the east. Although there are still many diehard fans following, it still has a big impact, and the spending habits of fans in the city will be difficult for a while. To change, you can only guide slowly."
Atletico Madrid is different from Inter Milan and Southampton.
The old St. Mary's Stadium in Southampton and the new Glory Stadium are less than two kilometers away, and they are very close to each other. To some extent, the Glory Stadium in the Saints Fan District is more convenient than going to St. Mary's Stadium.
At least, the Southampton City Government still takes great care of the saints in the arrangement of a series of supporting facilities such as buses and parking lots.
The blue-black city of Inter Milan is also very close to the former Meazza Stadium. It is more convenient whether it is subway or bus station, and it is closer to the city. There are no such large shopping malls in the surrounding area. Circle, coupled with the impact of the World Expo, so the blue-black city was very popular from the beginning.
But Atletico Madrid is different. The old stadium is in the city, but the new stadium is equivalent to the suburbs. Although it is very close to the airport, it is definitely a blow to the popularity. It is good to be able to maintain the attendance.
As for it, it takes time to guide fans to come here for consumption.
Yang Huan also understands this very well. It is not possible to change the consumption habits of a person or even a group of people overnight, but this does not mean that Atletico Madrid is in the wrong direction.
With this stadium, with this group of fans, the popularity is gained. How to guide the fans over depends on the methods of the club.
As long as the general direction is right, then success is sooner or later.
"Come slowly, your situation is special, don't worry."
"Now our new stadium has just opened, and the overall supporting facilities of the bus and subway stations are not perfect, especially the subway. Recently, the municipal government changed its term. We are negotiating with the new female mayor."
"What? Does she want to regret it?" Yang Huan frowned.
Regret it? Are you kidding me? Do you dare to regret what is written in black and white?
"It's definitely not going to go back. She is new to the stage. She definitely wants to behave and put on a posture. It's not a big problem!" Soriano said with a smile.
He is a Spanish, and of course he knows the pissiness of the Spanish government.
As the saying goes, the three fires when new officials take office are all like this.
"By the way, I have studied with them. Two years later, you come forward and run for a representative of the UEFA Strategy Committee. Be prepared!" Yang Huan looked at Soriano with encouragement and smiled.
When Soriano heard this, he nodded hurriedly, "Thank you, Master Huan!"
But soon, he thought of another question, "Then Barcelona..."
Barcelona is one of the executive members of the current UEFA Strategy Committee. If Atletico Madrid replaces it, does it mean that the Barcelona representative will step down?
"Why are they afraid of them? Let's go for elections honestly, and if we have the ability, they will come to compete!" Yang Huan said with a mighty smile.
With the votes currently held by Young Master Huan, Nimei, without the consent of the Young Master, who would dare to vote?
"Master Huan, I heard that you vetoed the European Club Association's policy on supporting Milan?" Soriano asked with concern. This is the policy that Galliani has vigorously promoted in European football in the past period of time.
"Well, of course, why?" Yang Huan nodded without hesitation, "Just because they are traditional giants, they need support? Are you kidding? Now that they have been sold to Thorhill, they are back with the support policy?"
This matter originally had a lot of controversy within the European Club Association, because if the traditional giants have problems, they need to be supported. Then, what about Liverpool? Manchester United?
With so many teams and so many giants in Europe, can they be supported?
Besides, Young Master Huan holds Inter Milan and has adopted a policy of supporting Milan. Isn't that why you should make yourself suffer?
Soriano knew in his heart that if he offended Master Huan, he really didn't have any fruit.
Of course, Young Master Huan was definitely not as messy as he saw on the surface. In fact, he was very clear in his heart.
Even the big guys of the European Club Association are bright in their hearts.
Just like Bayern Munich, Barcelona and Real Madrid, don’t they understand?
A support policy today is a trivial matter to support Milan, but if there is a problem with a wealthy family tomorrow, should we also support it? No? Not giving you a privilege!
But if you give it all, how do you calculate this bill? Who is it?
So, every team understands in their hearts that they cannot do this.
It's just that Milan had a loud voice in the European Club Association before, and everyone looked up and saw each other down. Galliani was also very shrewd and could deal with each other, so this proposal was proposed.
But now it's different. Yang Huan objected and everyone immediately followed suit. Anyway, some bad guys did it!
It's not that Yang Huan doesn't understand the truth, but this matter is also good for him, so he did it.
"By the way, Ferran and Diego Costa, have you decided yet?" Yang Huan asked concerned.
Diego Costa may have been affected by this summer’s transfer. Although he has stayed in the team, his condition this season is not very good. This is also a very important reason for Atletico Madrid’s current weak offense In the current European football, high-quality stars are scarce, and excellent centers are also scarce. Therefore, Diego Costa has been chased by many powerful teams such as Manchester United, Chelsea, Bayern Munich, Paris Saint-Germain and Barcelona.
There was news before that Bayern Munich, after selling Lewandowski to Real Madrid, intends to introduce Diego Costa during the winter break, but Guardiola does not seem to appreciate this player.
But there is also news that Manchester United are willing to pay a high price for Diego Costa in order to alleviate the problem of the team's lack of strength.
And Chelsea, too, Mandzukic's performance in the Blues was not satisfactory.
Therefore, in the eyes of the media, Diego Costa seems to have booked the title of the transfer king during the winter break in advance.
But all this requires Atletico Madrid, especially Simeone nodded.
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