Chapter 134： Indulge in silky

  Chapter 134 Indulge in Silkiness

   July 20th.

   Lan Fu Chocolate Company.

  Corporate executives are having a meeting, and the last topic of the meeting is also the most important topic today, which is the exclusive brand naming of "If You Are the One". After all, the naming fee has reached 40 million.

   "Hayate hasn't agreed yet?"

   "It's just putting a star in the show, is it so difficult?"

   "Our spokesperson must be on this show, and they have to agree if they don't agree!"

   "No, let's change the title of the show. I thought the variety show "You Are Not Disturbing" was unreliable. Would the audience really like watching this kind of dating show?"

   "But the producer of this variety show is Kunpeng Investment!"

   "Kunpeng Investment has successfully produced two variety shows, especially "I Am a Singer", which has made a lot of money for the naming party."

   "This show is different, I don't like it very much."

"Kunpeng's first two programs were indeed very successful, but is it true that they don't need a single star? Even if it is "I Love to Remember the Lyrics", they will find a star to be the lead singer. Let's look at their new program this time. It’s fine if you don’t have one, but the host with the highest status in the whole show is actually the host?”

   "Collaborate with another program!"

  The high-level people in the conference room had some quarrels.

Because about whether Lanfu Chocolate is titled "If You Are the One", the opinions of the company's senior management are not uniform, or half of the senior management are actually not optimistic about this program, but because the heads of several directly related departments are in the Persistence, coupled with the fact that Kunpeng's first two variety shows were indeed a big success, this matter was able to advance stumblingly, but I didn't expect to be stuck again because of wanting to put a spokesperson on the show, so I didn't like this show at all The high-level executives couldn't help jumping out to object again. For the brand side, the premise for them to name a program must be optimistic about the popularity of the program, and then consider the issue of program positioning.

   "Everyone!"

  The person in charge of the product department knocked on the table.

"Why do I insist on investing in If You Are the One? Because our brand of chocolates focuses on the theme of love, and Lanfu means love. Isn't this dating show very suitable for our brand positioning? As for whether this show will be successful, Personally, I dare not give any guarantees, but I have to admit that the format of this program is very novel, isn’t it?”

   "Everyone, don't worry."

The person in charge of the product department smiled and said: "The representative of Kunpeng contacted me this morning and said he wanted to meet with us. If you have any ideas, can we communicate face to face? He just sent me a message saying that he has arrived at the door. Bring him here, do you have any opinions?"

   "Representative Jiang please come in."

  The manager of the company said.

   Soon after, Jiang Cheng entered the meeting room.

  The general manager led more than a dozen senior executives of the company to applaud Jiang Cheng's arrival. After a while of polite greetings, he began to enter the topic, "Can Representative Jiang explain why our brand spokesperson can't be on the show?"

   "Does not meet program positioning."

Sitting opposite to the manager of Lanfu Chocolate Company, Jiang Cheng said with a smile, "Our program focuses on being down-to-earth, and the presence of celebrities will make the audience feel distanced, but I'm not here today to explain to you whether the selling point of this program is good or not. Success, the success of a program is always known after it is aired..."

   "Then why are you here?"

   "We can each take a step back."

  The old **** of Jiangcheng said: "Isn't Lanfu Chocolate going to launch a new product? The advertising plan should not be finalized yet. Kunpeng can design an advertisement for you for free."

  The voice fell.

   Everyone laughed.

  A senior executive couldn’t help but laugh: “As far as I know, Kunpeng’s company doesn’t involve in advertising, right? Or does it mean that Representative Jiang thinks that Lanfu Chocolate can’t handle even one advertisement?”

   "I didn't mean that."

  Jiangcheng took out the computer directly, "Turn on the projector, please. No matter how many questions you have, we can talk after reading the advertising plan designed by Kunpeng."

  What the hell?

  All the high-level officials looked suspicious.

   Still turned on the projector.

  Jiangcheng Shua Shua Shua Shua Shua Shua Shua Shua Shua released the latest advertising plan of "Lanfu Chocolate" sent to him by the boss last night, and he has already made a ppt.

   A picture.

   Two pictures.

   Three pictures.

   Four pictures.

  The fourth picture.

  I saw a girl's body wrapped in gray-black satin made of chocolate, as if fluttering in the wind, the picture is very beautiful...

   Swish Swish Swish.

  Lan Fu and his group of high-level executives watched Jiangcheng's demonstration of the plan, and their expressions changed from casual at first to strange and curious, and gradually appeared a touch of seriousness, and finally everyone opened their mouths slightly.

like…

   Looks good?

   And when the advertising plan was presented in the form of pictures, Jiang Cheng finally opened the last page, and on it was the following sentence:

   "Lanfu enjoys silky smoothness."

  This advertisement is bold and bold and very large.

It was this advertisement that shocked everyone in the conference room. The person in charge of the advertising department, whose expression had gradually become serious, suddenly stood up at this moment. This is a female senior executive of Lanfu. This sentence hit the heart hard, and he patted the table and said in an undeniable tone:

"make a deal!"

   What a "smooth indulgence"!

These four words combined with "chocolate" products instantly give people a feeling of a perfect match. Isn't the pursuit of Lanfu chocolate itself a silky taste? What about the four words "silky"?

Not to mention…

  This advertisement has been emphasizing "silk smooth"!

  Even the simple plot design is closely related to the theme!

  Creativity is like this. Sometimes a design is obviously very simple, but no one thought of it before that design appeared!

but…

   After saying "deal", the person in charge of the advertising department realized that he was abrupt, and looked at the manager with some embarrassment:

"manager."

  The manager waved his hand, and fixed his eyes on the words "Enjoy silky smoothness", feeling as if something suddenly enlightened in his brain!

   "Representative Jiang..."

  The manager stared at Jiang Cheng: "Dare to ask which teacher from Kunpeng wrote this advertisement. We would like to invite this teacher to cooperate for a long time!"

   "Coincidentally."

  Jiang Cheng smiled and said: "Our advertising designer is the planner of "If You Are the One". As for the cooperation, we will discuss it in detail later."

"Understood."

The manager made a decision: "We have used this commercial. As for the decision to arrange the spokesperson to appear on the show, let's cancel it. I believe that the teacher who can design this commercial will definitely make a variety show that will not disappoint, so the program should be How to do it, everything is up to you Kunpeng."

   This ad is great!

   And Kunpeng is a free gift!

  Based on this basis, there is no need for Lanfu Chocolate to continue to insist on having a spokesperson on the show. This advertisement is enough!

   It's done!

  Jiangcheng smiled. It seems that Kunpeng can expand the advertising business in the future. I really don’t know how the boss’s brain grows!

  …

Leaving Lanfu Chocolate Company, Jiang Cheng immediately called Lin Zhibai, "The title sponsor has been taken down, it can be seen that they really like this ad, but I think it is the last line of the ad that moved them the most .”

   "Enjoy silky smoothness."

  Lin Zhibai smiled and said.

  He is very aware of the power of this sentence, unless Lan Fu Chocolate's high-level corpses are vegetarians, they will also realize the charm of this sentence!

   This sentence comes from the advertisement of "Dove Chocolate" in the previous life!

   It is precisely because of this simple ad that anyone can think of it, Dove Chocolate has made the relevant ad into a classic case in the industry, which has attracted countless advertising practitioners to study and learn!

  Enjoy silky smoothness!

  How influential is this sentence?

  It is so big that it has become a hot Internet meme that netizens are eagerly citing!

There are many kinds of Internet memes in the previous life. One kind is probably represented by "Don't be obsessed with brother, brother is just a legend". When it first came out, this sentence became popular all over the Internet, and countless people tried to imitate it. Playing with this stalk makes it look very vulgar or even low.

  Because this sentence is outdated.

  The four words "enjoy silky smoothness" that are also popular on the Internet have been circulated on the Internet for many years, and it does not seem outdated or backward at all!

  Even those who play lol and glory of the king like to say "see if I hang?"

Oh no…

   It should be "smooth operation"!

   Or just use the four words "enjoy silky smoothness" to promote yourself, this is all thanks to the advertisement.

  Because of this sentence, Dove Chocolate became a household name in China and became one of the most famous chocolate brands.

   As for why this ad is given away for free...

   Firstly, the money given by the title sponsor of the variety show is indeed enough.

  Secondly, the Lanfu brand is big enough, and Lin Zhibai wants to use a big-name advertisement to make a name for Kunpeng’s advertising business.

Furthermore.

  Advertising words can be used all the time, but the content of the advertisement must be updated.

   When Lan Fu Chocolate wants to update the advertisement content in the future, don’t you have to find yourself?

  That's embarrassing.

   Followed by VIP content.

  Jiang Cheng said with a smile: "They will start filming the commercial soon, and it should be aired before "If You Are the One". By then, it will also bring a little heat to our Kunpeng variety show. If the commercial can be a big success."

"Um."

Lin Zhibai said: "After this advertisement is broadcast, we Kunpeng will take advantage of the opportunity to enter the advertising industry, but there is a necessary prerequisite for any advertisement in the future, that is, the product itself cannot be overturned. This requires you to check and do market research in advance. You can’t do things that deceive consumers, or you will ruin Kunpeng’s brand.”

   Don't worry about Lan Fu Chocolate.

   This is a well-known brand throughout Bluestar, and there has been no food safety issue.

   "Then we don't have enough manpower."

   "Continue to recruit people."

"OK."

  As Kunpeng expands its business more and more, it is not enough to rely on just a few people now, and it is indeed time to recruit more people.

Bigger and stronger!

   Create greater glories again!

   Guarantee the first update

  

  

  (end of this chapter)