Chapter 153： It doesn't matter, I'll do it

  Chapter 153 It doesn't matter, I will make a move

   Aurora.

   Netizens are still discussing.

   "The Kunpeng planner missed this time."

   "This is the first time he has missed."

   "Before this, all the variety shows he did were very successful, and he even won the first commercial planning."

   "It seems that advertising does require experience."

   "He succeeded last time, maybe a bit of luck."

   "What luck!"

   "Who said this ad was a miss?"

   "You guys watch the news!"

   "Thousand Flavors Orchard is selling like crazy today, and some small supermarkets with insufficient supply are sold out directly!"

"What?"

Netizens were taken aback, and then someone forwarded the news about Qianwei Orchard: [Qianwei Orchard and Qile Juice, the two most popular juice brands in Qinzhou, have been at a stalemate in terms of sales, but just today , the sales of Thousand Flavors Orchard rose by nearly 50%, crushing Qi Le Juice by a large margin, only because of the advertisement planned for Thousand Flavors Orchard by the mysterious Kunpeng planner...]

   "Damn it!"

   "I don't see anything special about this ad!"

   "Successful? What a f*cking success?"

   "This ad is nothing special, but when I went to the supermarket today, I couldn't resist buying a few bottles of Thousand Flavors Orchard, just wondering if shaking it before drinking would really make the taste different."

   "Hahaha, me too."

"I have to say, shake it before drinking, the taste is different. I have been drinking Qianwei Orchard for so many years, why didn't I think that I can shake it before drinking. After shaking, the fruit particles in it are more evenly dispersed, and the flavor is better. There is a big difference.”

   “I would have shaken it without this ad.”

   "Shake this, it's true, I also tried to buy a bottle because of this sentence."

   "Haha, I want to shake it to see the effect, right?"

  …

   In contrast, the reaction of netizens was slow, and the major advertising companies in Qinzhou responded faster. Many advertising planners have already researched the new advertisement of Qianwei Orchard!

"It is clear."

   "Success lies in the advertising words."

   "Shake before drinking, this sentence is worth a thousand gold."

   "You don't need celebrity endorsements, you just need to be down-to-earth. This Kunpeng planner understands the characteristics of people-friendly brands."

   "I have studied this person, and his shows are all in this kind of down-to-earth format, such as "If You Are the One". Before him, who would have thought that blind dates could also be made into variety shows, and everyone still likes to watch them so much?"

   "He has captured the psychology of ordinary people!"

   "It seems that we will also make a fuss about the three words "down-to-earth" in our advertising planning in the future."

   "This Kunpeng planner is really amazing!"

   "The job of our advertising company can be snatched!"

   "Can't you do a variety show well!"

  Kunpeng Planner’s successful advertisement this time has already threatened many advertising companies in the industry!

All right.

  Of course, Lin Zhibai didn’t want to grab the advertising company’s business. He actually has two purposes in advertising now.

   One is to use advertisements to suppress Lin Gong, and the other is to establish a good relationship with major first-line brands, because these commercial brands are closely integrated with entertainment stars.

  Such as endorsement, such as commercial announcements, such as film and television drama sponsorship, and variety show sponsorship, etc.

  It’s like Kunpeng helped Qianwei Orchard this time, right? There is a basis for cooperation with advertising, so in the future, Kunpeng's variety show will be titled sponsors by Qianwei Orchard or Lanfu Chocolate, wouldn't it be easier to talk about? Compared with these benefits, the cost of advertising planning is secondary.

  Jiangcheng called.

"With the success of the advertisement of Qianwei Orchard, more and more brands have contacted me, but at the moment they mainly focus on food and beverage, and then I thought whether I should take this opportunity to give Han Yueshuang an endorsement. We can negotiate terms, so I said The advertising planning is left to us, but the brand must use Han Yueshuang as the spokesperson, so that we can earn a endorsement fee."

"Can."

  Kunpeng is earning advertising planning fees now, which is only a few million, so if he can earn endorsement fees by the way, it will be different.

   Then Jiang Cheng talked about the company's development.

  Kunpeng has now successfully formed Kunpeng Music, which is considered a subsidiary of Kunpeng Investment. At present, the manager assistant and other related teams have been formed for Han Yueshuang. Relying on Jiangcheng's contacts, Han Yueshuang can already receive many high-quality business announcements.

   Next, Jiangcheng will form Kunpeng Film and Television.

  Because Kunpeng has produced more and more TV series, a special film and television department has been established, which will facilitate the connection with other companies' projects in the future.

  Lin Zhibai said: "After the film and television department is established, sign some actors in."

  In the future, Kunpeng and Sansan will cooperate in TV dramas, and Lin Zhibai can insert some of his own actors to play supporting roles.

  The protagonist doesn't have to think about it.

   For example, the drama "Conquer".

  Since it was handed over to Tianguang for the filming, Tianguang will definitely use his own actors for the important role, and will not give Kunpeng this opportunity. On the contrary, it is easier to install some supporting roles.

"good."

  Jiang Cheng said with a smile: "But let's move slower, the three have been guarding us."

"Um."

  Lin Zhibai's movements are already very small, and San San's nerves are very sensitive.

   It doesn’t matter if Kunpeng only wants to make money from the Big Three, but if there is too much positive conflict of interest with them, things will be troublesome.

   "I have good news for my boss."

  Jiang Cheng said with a smile: "The Haifeng Media agreed to package and sell the Haifeng video to us at a discount of 100 million yuan. I asked a professional team to evaluate the copyright fee of the source of the film on that website. This deal can be done, but there is a problem."

"you say."

  Lin Zhibai is in a good mood.

  Kunpeng’s profit is very high now, 100 million can be spent completely.

  Jiang Chengdao: "This video site is already in a loss state. After we take over, even if we don't pursue profits in the short term, we can't just continue to lose money like this?"

   "Buy it first and then talk about it."

  Lin Zhibai has a way to attract traffic to the video website, "The other website can be renamed Kunpeng Video."

   "Change the name directly?" Jiang Cheng hesitated: "If you change the name to a new one, the original name will lose its trademark value."

   "Change."

  Lin Zhibai also knows this, but short-term pain is worse than long-term pain. What's the matter with Kunpeng's video website called "Gaofeng"?

  Anyway, what Lin Zhibai wants is the source of the film.

   These are the foundation of a video website.

   "Switch to Kunpeng?"

"Um."

   "Kunpeng video?"

  Jiang Cheng read a few words and felt that there was nothing wrong with it.

  …

   Spending 100 million to acquire Blast Video, this is the largest investment since the establishment of Kunpeng Investment. After the acquisition was successful, the news caused a sensation in the industry as expected!

   "Kunpeng Acquires Blast Video! "

  "The Gale Video Renamed: Kunpeng Video! "

   "Kunpeng broke into the field of video websites, is it a bad move?" "

  "Expert Interview: Kunpeng made a foolish trick"

  《Hayate Video is a Mess! "

   "Kunpeng will become the worst successor? "

   "What exactly is Kunpeng's acquisition of Haifeng Video?" "

  No one knows what Kunpeng acquired the video website for, because the pie chart pattern of the Bluestar video website is as follows:

  Myths account for 50% of the market.

  Tianguang accounts for 20% of the market.

  Nathan accounts for 20% of the market.

  It’s like the earth in the previous life—

  The five major platforms, iQiyi, Tencent Video, Youku, Mango TV and Bilibili, account for nearly 90% of the market share.

  Blue Star is similar.

  The Big Three accounted for 90% of the market!

  The remaining 10% is the turn of other video sites to share, including Haifeng Video.

   Yes.

   Blast level has been in a state of loss.

  How will Kunpeng break out of the encirclement when it acquires Blast Video?

   This is not a question of using the three major cheeses, because the three have already occupied 90% of the market!

   This is a question of whether Kunpeng can survive under the squeeze of the three major video sites after Kunpeng acquired Blast Video!

   "I really have money and nowhere to spend it!"

   "It can be seen that Kunpeng's financial report is really healthy."

   "After all, those variety shows made a lot of money, as well as the income from "Hurricane" and so on."

   "Video sites are a quagmire. The Big Three have captured 90% of the market, and Haifeng Video has no chance to develop at all."

   "Kunpeng was definitely fooled by the wind."

   "This mess, Haifeng has long wanted to get rid of it."

   "I heard that the acquisition cost 100 million."

   "Hiss."

   "It's no wonder Kunpeng is tempted. Buying Haifeng Media for 100 million yuan is indeed a fair price. After all, Haifeng Media must have invested several hundred million yuan in video websites over the years."

   "Basically it's all in vain."

   "No matter how cheap it is, after Kunpeng eats it, they have to find a way to make a profit. What will they use to bring this website back to life?"

   "Only content."

"The problem is that Kunpeng doesn't have its own team. The dramas and variety shows they filmed are all in cooperation with the three major companies, so there must be no way to be exclusive. If there is no way to be exclusive, then there are myth videos and your Kunpeng videos. Why don't you go to the Shinhwa video to watch the source of "Hurricane"?"

   Obviously.

  If this website is successful, it is indeed the three major cheeses, but why can it be made, who can break the market monopolized by the three majors?

  And no matter how people in the industry look at it, they can't change the fact.

  The acquisition has been signed, and Haifeng Video has officially changed its name to Kunpeng Video!

  After the website was renamed.

  Jiangcheng sent Lin Zhibai a large work report.

  After Lin Zhibai finished reading, Jiang Cheng called.

"Blaster Video was also brilliant in the past. At its peak, it had 50 million members. Although it is not worth mentioning compared to the three major video sites, it was at least profitable at that time. But now the three major video sites are getting better and better. The membership of the video has shrunk to 8 million, and even 10 million members can't get it together. Then, in order to attract new users, Haifeng Media also launched some self-made dramas, self-made variety shows, etc. These are the source of the website's losses, but If we don’t do these things, the website will only be more cool. After we take over, these projects can be considered to be cut in half, but we also need to come up with new content to fill in, what does the boss think?”

   "It doesn't matter, I will make a move."

  Lin Zhibai spoke, and then called out the system.

  (end of this chapter)