Chapter 153： It doesn't matter, I will take action

Chapter 153 It doesn’t matter, I will take action

 Aurora.

Netizens are still discussing.

“Kunpeng planner made a mistake this time.”

 “This is probably the first time he has failed.”

“Before this, all the variety shows he did were very successful, and even the first commercial he planned was a success.”

“It seems that advertising does require experience.”

“He succeeded last time, maybe it was a bit of luck.”

 “What luck!”

 “Who said this ad was a flop?”

 “You guys watch the news!”

“Qianwei Orchard is selling like crazy today, and some small supermarkets that don’t have enough supplies have sold out!”

"What?"

Netizens were startled, and then someone forwarded the news about Qianwei Orchard: [Qianwei Orchard and Qile Juice, the two most popular juice brands in Qinzhou, have always been at a stalemate in terms of sales, but today , Qianwei Orchard's sales increased by nearly 50%, significantly crushing Qile Juice, just because of the advertisement planned by the mysterious Kunpeng planner for Qianwei Orchard...]

 “Holy shit!”

 “I don’t see anything special about this advertisement!”

 “It actually succeeded? What a huge success?”

“This advertisement is nothing special, but when I went to the supermarket today, I couldn’t help but buy a few bottles of Qianwei Orchard, just wondering if shaking it before drinking would really make a difference in the taste.”

 “Hahaha, me too.”

"I have to say that the taste is different if you shake it before drinking. I have been drinking Qianwei Orchard for so many years and never thought of shaking it before drinking. After shaking, the fruit particles inside are more evenly dispersed and the flavor is better. There’s a big difference.”

 “I would have shaken it before this ad.”

“Shake it, it’s true. It’s because of this sentence that I tried to buy a bottle.”

“Haha, you want to shake it to see the effect, right?”

 …

In contrast, netizens responded slowly, while major advertising companies in Qinzhou responded faster. Many advertising planners have already studied Qianwei Orchard’s new advertisement!

"It is clear."

  “Success lies in advertising slogans.”

 “Shake it before drinking, this sentence is worth a thousand pieces of gold.”

“We don’t need celebrity endorsements, we just need to be down-to-earth. This Kunpeng planner understands the characteristics of a people-friendly brand.”

“I have researched this person, and his programs are all in this kind of down-to-earth format, such as "If You Are the One". Before him, who would have thought that blind dates can also be turned into variety shows, and people still like to watch them so much?"

 “He has captured the psychology of ordinary people!”

“It seems that our future advertising planning will also focus on the three words of down-to-earth.”

 “This Kunpeng planner is really amazing!”

“You can grab every job in our advertising agency!”

 “Can’t you do a good variety show?”

The success of Kunpeng Planner’s advertising has already threatened many advertising companies in the industry!

All right.

Lin Zhibai certainly doesn’t want to steal the advertising company’s business. He actually has two purposes for advertising now.

 The first is to use advertising to suppress Lin Gong, and the second is to build good relationships with major first-tier brands, because these commercial brands are closely integrated with entertainment stars.

For example, endorsements, commercial announcements, film and television drama sponsorships, variety show sponsorships, etc.

Just like this time Kunpeng helped Qianwei Orchard, right? If there is a basis for cooperation in advertising, then wouldn't it be easier to negotiate for Kunpeng's variety show to be sponsored by Qianwei Orchard or Lanfu Chocolate? Compared with these benefits, the cost of advertising planning is secondary.

Jiangcheng called.

"With the success of Qianwei Orchard's advertisement, more brands have contacted me now, but currently they are mainly food and beverage. Then I thought about whether I should take the opportunity to get Han Yueshuang an endorsement. We can negotiate terms, so I said The advertising planning is left to us, but the brand must use Han Yueshuang as the spokesperson, so we can earn an endorsement fee."

"Can."

Kunpeng currently earns advertising planning fees, which are only a few million, but it would be different if he could also earn endorsement fees.

Jiang Cheng then talked about the company's development.

Kunpeng has now successfully established Kunpeng Music, which is regarded as a subsidiary of Kunpeng Investment. At present, the team of agent assistants and other related teams has been established for Han Yueshuang. Relying on Jiangcheng's connections, Han Yueshuang has been able to receive many high-quality business announcements.

 Next, Jiangcheng will establish Kunpeng Film and Television.

 Because Kunpeng is producing more and more TV series, it has established a special film and television department, which will make it easier to connect with projects from other companies in the future.

Lin Zhibai said: "After the film and television department is established, some actors will be signed in."

 In the future, Kunpeng and the Big Three will also cooperate in TV series, and Lin Zhibai can insert some of his own actors to play supporting roles.

 The protagonist doesn’t have to think about it.

 Just like the drama "Conquest".

Since the filming is left to Tianguang, Tianguang will definitely use his own actors for the important role and will not give Kunpeng this opportunity. On the contrary, it will be easier to place some supporting roles.

"good."

Jiang Cheng smiled and said: "But we have to move slower, the three major forces are always guarding us."

"Um."

Lin Zhibai’s movements were already very small, and his three nerves were very sensitive.

It doesn't matter if Kunpeng only wants to make money from the three companies, but if there is a too big conflict of interest with them, things will be troublesome.

 “I have some good news to tell my boss.”

Jiang Cheng smiled and said: "Haifeng Media agreed to package and sell the Wind Video to us at a discount of 100 million. I asked a professional team to evaluate the copyright fee of the website's film source. The deal is feasible, but there is a problem." you say."

Lin Zhibai was in a good mood.

Kunpeng is now very profitable, and can easily earn 100 million.

Jiang Chengdao: "This video website is already losing money. After we take over, even if we don't pursue profits in the short term, we can't continue to lose money like this, right?"

 “Buy it first and then talk about it.”

Lin Zhibai has a way to attract traffic to the video website, "In addition, let's change the name of the website and call it Kunpeng Video."

“Change the name directly?” Jiang Cheng hesitated: “If we change the name to a new one, the original name will lose its trademark value.”

 “Change it.”

Lin Zhibai also knows this, but long-term pain is worse than short-term pain. Why is Kunpeng's video website called "Blast"?

  In any case, what Lin Zhibai wanted was the basis of the film’s source.

These are the foundation of a video website.

 “Change to Kunpeng?”

"Um."

 “Kunpeng video?”

Jiang Cheng read a few sentences and felt there was nothing wrong.

 …

●Spent RMB 100 million to acquire Gale Video, which was Kunpeng Investment’s biggest move since its establishment. After the acquisition was successful, the news unsurprisingly caused a sensation in the industry!

 Kunpeng acquires Gale Video! 》

 "Haifeng Video has been renamed: Kunpeng Video!" 》

  Is Kunpeng’s entry into the video website field a bad move? 》

 "Expert Interview: Kunpeng made a mistake"

 　《Haifeng Video is a mess! 》

 "Will Kunpeng become the worst successor?" 》

  "What is the purpose behind Kunpeng's acquisition of Gale Video?" 》

No one knows what Kunpeng intends to do with the acquisition of this video website, because the pie chart layout of the Blue Star video website is as follows:

 Shinhwa accounts for 50% of the market.

Tianguang accounts for 20% of the market.

 Nathan accounts for 20% of the market.

 Just like the earth in the previous life—

 The five major platforms, iQiyi, Tencent Video, Youku, Mango TV and Bilibili, account for nearly 90% of the market share.

The same goes for Blue Star.

 The three major companies account for 90% of the market!

The remaining 10% will be shared by other video websites, including Gale Video.

　　is.

 The wind level has been in the red.

How will Kunpeng break out of the tight siege after acquiring Gale Video?

 This is not a question of moving the three major cheeses, because the three major cheeses already occupy 90% of the market!

 This is the question of whether Kunpeng can survive the squeeze from the three major video websites after acquiring Gale Video!

 “There is really nothing to spend the money on!”

 “It can be seen that Kunpeng’s financial report is really healthy.”

"After all, those variety shows made a lot of money, as well as the profits from "Crazy" and so on."

“Video websites are in a quagmire. The three major companies capture 90% of the market, and Gale Video has no chance to develop.”

“Kunpeng was definitely deceived by the wind.”

 “This mess, the wind has long wanted to get rid of it.”

 “I heard that this acquisition cost 100 million.”

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　.

“No wonder Kunpeng was tempted and bought Gale Media for 100 million. The price is indeed fair. After all, Gale Media has invested several hundred million in video websites over the years.”

 “It’s basically all in vain.”

“No matter how cheap it is, after Kunpeng takes advantage of it, it still has to find ways to make a profit. What can they do to bring this website back to life?”

 “Only the content.”

"The problem is that Kunpeng doesn't have its own team. The dramas and variety shows they film are all produced in cooperation with the three major companies, so there is definitely no way to be exclusive. If there is no way to be exclusive, then Shinhwa Video and your Kunpeng Video have them. Why don’t you go to Shinhwa Video to watch the source of the movie "Hurry"?"

 Obviously.

If this website is successful, it will indeed move the cheese of the three major companies, but why can you do it? Who can break the monopoly of the three major markets?

 No matter what people in the industry think, it cannot change the facts.

 The acquisition has been signed, and Gale Video has officially changed its name to Kunpeng Video!

 After the website was renamed.

Jiang Cheng sent a large work report to Lin Zhibai.

After Lin Zhibai finished reading, Jiang Cheng called.

"Haifeng Video was once brilliant back then. At its peak, it had 50 million members. Although it was not worth mentioning compared to the three major video websites, it was at least profitable at that time. But now the three major video websites are doing better and better. The number of video members has shrunk to 8 million, and it cannot even make up 10 million members. In order to attract new users, Gale Media has also produced some self-made dramas, self-made variety shows, etc. These are the source of the website's losses, but If we don’t do this, the website will only become more and more dilapidated. After we take over, these projects can be considered to be cut in half, but we also need to come up with new content to fill them in. What does the boss think?"

 “It doesn’t matter, I will take action.”

Lin Zhibai spoke and then called up the system.

 (End of this chapter)