Chapter 70： What went wrong

All the people in the game industry who follow "Escape" have a surprised expression.

is not surprised that the sales of "Escape" are too high, but surprised that the sales are a bit low.

The sales of "Escape", which was released for a week, was officially counted, totaling 600,000 copies, and the sales ranking has fallen out of the top five.

is actually ok as a horror game. After all, even the well-known "Ghost" series, the third sales in China is only 2.1 million copies.

But it cannot be so simple, after all, the price of the "Ghost" series is basically the level of 200+. Compared with the price of "Escape", it can be said to sell two copies of the "Ghost" series on top of "Escape".

At the same time, the "Fangfang Traveler" developed by Yang Chen has achieved good results. A data score such as "Escape", I really feel that I can't take it a bit.

It feels like you are a school bully who often takes 98, 95, or even 100 points, but in one test you suddenly get a score of 85 points.

Even if the 85 points are placed in the upper middle class, but comparing with the previous results will make people feel, how did you get so bad this time.

Today's Yang Chen is such a feeling.

"Combination of Isaac" and "Eight Travelers" are selling one after another, but in the first week of "Escape", even millions of sales have not been reached, it really gives people a feeling that they should not be.

Almost when the sales of "Escape" were announced on the same day, major game media scrambled to report the news.

Among them, some mainstream media such as the game Starry Sky are still objective, but the sales are not as expected, far less than the "Fighting Travelers" and "The Combination of Isaac" as the title of the article.

But some self-media, and the second and third-tier game media, that is how the title attracts attention.

For a time like "Nebula falls, "Escape" fails" "Dark horse game producer Jiang Lang only exhausted" "Expansion, conceited? Horror games cannot succeed with confidence. ‘These titles instantly grabbed half of the news in the entire game world.

Jiangsu, in Nebula Studio.

Chen Shu, Wang Ye and others carried out some repairs of the follow-up BUG of "Escape", while looking at Yang Chen sitting next to the computer in contemplation.

The whole office was very quiet, exaggerated, and even the sound of breathing could not be heard. It seemed that everyone controlled it intentionally.

"Okay, look at the media a little bit, the sales are indeed a bit low unexpectedly, but I really want to say that failure is to blame." Perceiving everyone's eyes, some clear Yang Chen smiled and said aloud.

The total development cost of "Escape" is about 16 million, which is not a small project, but it is impossible to lose money.

sells for 116 yuan and sells 600,000 copies a week. Although this figure is lower than he thought, it is not difficult to break the million in the end.

Even after deducting the platform's winnings, the Galaxy Network's winnings, and taxation, by the way, the game development costs and employees' bonuses are subtracted.

"Escape" this game can also bring about 30 million to 40 million profits of Nebula Studio.

Therefore, the failure of "Escape" is completely a lie.

The thing that really makes Yang Chen care is that why the sales volume is so low.

Combined with "Escape" in the dream memory, Yang Chen has done a lot of optimization, more realistic modeling, more detailed scenes, and a more flavorful atmosphere.

At the same time compared to the world of dream memory, the environment of the game market here is much better, too much.

Otherwise, the miracle of "Eight Travelers" is impossible, these have been verified.

But why is the final sales of the game "Escape" not even as good as the world in the dream memory?

Be aware that both games and publicity are better than dream memories.

Including word of mouth for the game, players and the game media have praised it, but the sales volume is not as high as expected.

This is one of Yang Chen's most puzzling things.

Because it is related to his next game-"Resident Evil".

Standing on the shoulders of giants to make a game, polished and polished it more finely, but failed to achieve the results of the original version, which made Yang Chen feel very unconvinced.

price factor?

Yes, but it is definitely not the main factor.

After the sales of "Escape" came out, the players in the gaming industry who had been paying attention to it immediately discussed it.

‘How can the sales of “Escape” be so low? ’

‘Yeah, sales of “Soul Hunter” produced by Guo Shengan and Phoenix’s “FireWire” have already exceeded the 1.5 million mark! ’

‘Horror game, isn’t it like this.’

'But it's not so low, the sales of "Ghost 3" have exceeded 2.1 million before, and I have also seen the quality of "Escape", and the online players are also applauded, the game "Escape" 》Special Zone The player's opinion score is up to 9 points. ’

'The market for horror games is shrinking, and the sales of "Ghost 3" are difficult to replicate. At that time, "Ghost 3" was represented by Tenghua and Phoenix, two giants. I don't believe it. Just a few days later, "Ghost 4" Certainly sales will not be so high. ’

In a well-known forum in the game industry, many practitioners are discussing the issue of "Escape" sales.

…………

In the office, the steel egg lying on the floor blowing the air conditioner was snoring and was sleeping.

next to Wang Yaliang was looking at the textbook on game development on the computer.

"Failure is normal, don't let your head down." Yang Chen, who walked into the office, glanced around, and Wang Yaliang stood up and said comfort.

Obviously, she also has an understanding of the sales of "Escape" and some news trends in the industry. It is clear that this sales is not so ideal.

"Failed?" Yang Chen looked back and looked at the comforting Wang Yaliang, sitting on the seat and thinking about what happened to "Escape". Yang Chen looked at her oddly.

"The income of "Escape" is five times its cost. If it fails, then there are not many successful game makers in the industry." Yang Chen stood up and stretched and said with a smile.

"So what are you doing with a bitter face?" Hearing Yang Chen's words, Wang Yaliang rolled his eyes.

"Happen or not, I was thinking about what went wrong in the game." Yang Chen shook his head and looked at the computer screen in front of him.

Both the large game market environment and the overall quality of the game are far beyond the games in the dream memory, but why are players not so willing to buy it?

This is what makes Yang Chen confused.