In the Nebula studio, looking at the BUG listed in the late test, Yang Chen sat on the chair and listened to Xu Yu's strange analysis of the market analysis of Resident Evil.
"Focus on expanding overseas markets?" Yang Chen felt a little strange.
"Yes, the background of the game itself is Westernization, and the previous "Isaac Combination" and "Escape" have also achieved good results in overseas markets, plus the domestic market is more intense during the same period, although it is the Spring Festival During this period, but no overseas masterpieces came online in this period of time." Xu Yu said towards Yang Chen.
This was judged by him through a lot of data and internal testing. He invited a third-party game testing team, including domestic testers and testers from overseas countries, and through the survey of the questionnaire, he also reflected the promotion on some overseas video platforms. Xu Yu came to the conclusion that foreign players seem to be more interested in "Resident Evil", especially this **** hunting game.
Listening to Xu Yu’s words, Yang Chen couldn’t help but be stunned: “Isn’t there anything? Overseas distribution and domestic distribution should be discussed separately?”
"Of course, there are differences. I have contacted a few at present. Among them, Galaxy Network obviously has a smaller structure. Although it is a relatively well-known domestic independent game manufacturer, its strength is still not sufficient, and the conditions are better. It is Tenghua and Phoenix." Xu Yu looked at Yang Chen and said, "But Tenghua and Phoenix also have requirements, that is, agents for overseas distribution."
looked at Yang Chen paused, Xu Yu then said: "In addition, more well-known overseas distribution companies, such as UEgame, also have domestic distribution channels, but there is still a big gap between their three majors with Tenghua."
After listening to Xu Yu's explanation, Yang Chen almost understood it: "You look at the decision, but no matter which one you choose, at least the game release time, and the game content cannot be changed."
Yang Chen felt a little pain in his brain. He hadn’t thought too much about these things before. As for whether he could give the domestic agency distribution rights to the three majors, and overseas distribution rights to UEgame, etc. Yang Chen There was no question.
In this respect, Yang Chen feels that Xu Yu is more professional.
talked for a while, Xu Yu told Yang Chen some more about publicity and distribution, and other matters, heard Yang Chen's brain hurt a little more.
For example, the IP of the game is not just a game, some successful games, such as "Isaac's Combination" and "Eight Travelers" launched a third-party industrial chain, such as comics, animations, and toys.
These things Yang Chen really didn't even think of.
After Xu Yu left the office, he walked to the office where Wang Yaliang was next door, watching Wang Yaliang who was brushing the official blog and replying to the comment area'sand carving' netizen, and Yang Chen in front of him walked directly to Ge You lying on the sofa in a lying position Above the chair.
"What's wrong?" Looking at Yang Chen paralyzed on the sofa, Wang Yaliang next to him was a little curious.
"Sure enough, it's still easy to make games." Yang Chen thought a lot of things before Xu Yu said to himself, sincerely sighed with emotion.
Listening to Yang Chen’s words, Wang Yaliang couldn’t help crying: “What are you tired of? You don’t have to worry about it at all, just let you make a decision.”
She thought what happened.
"Where do I understand these things, what if I make a wrong decision?" Yang Chen twisted his body and adjusted his posture to make him more comfortable.
"Don't you say that before? The quality of the game is what determines everything. Even if the decision is wrong, at most, the initial sales are not enough, but the word-of-mouth fermentation and follow-up promotion have not really failed." Wang Yaliang looked Yang Chen said.
Listening to Wang Yaliang's words, Yang Chen also froze for a moment.
Yes, the quality of the game is what determines everything. Whether the background is more suitable for domestic or overseas players, isn't the game itself for players to play?
The game is fun and can be liked by players. This is the most important thing.
The so-called background is only a bonus item, not a decision item.
"Oh, let me tell you something." Yang Chen, who suddenly thought of something, said towards Wang Yaliang.
"What's the matter?" Wang Yaliang looked at Yang Chen sideways along the steel egg's hair.
Straight up and sat up, Yang Chen said: "I wonder if our money will come out and join a fast food restaurant in my hometown, and it won't cost much. The franchise fee will be paid to the venue for rent. The price level in my hometown is almost two. Three million will be able to be won. When the time comes, let our parents and my mother take care of it, and we will have to go to work if we save, and we will go early every morning."
"What are our father and mother? Nonsense." Listening to Yang Chen's words, he threw the steel egg aside, and Wang Yaliang patted Yang Chen's thigh.
"Why? Don't admit it? It's useless in this life. Lai Ding you in this life." Pretending to be a rogue, Yang Chen stood up from the sofa and walked to Wang Yaliang in front of him, raising his hand and pinching his face.
"Don't make a fuss!" snapped Yang Chen's hand, Wang Yaliang pouted: "They are definitely not willing, this is still thinking? They are almost retired, go to the unit every day to brag, play mahjong after work They are not as tired as we thought."
"And, get up early? Just as you sleep like a lazy pig every day, you can't get up at 9 o'clock, I think it's too early to go to work at 8:30." If you sit on the sofa, Yang Chen thought about it carefully.
Mom!
It seems to be true.
After knowing that Yang Chen and Wang Yaliang don’t need to worry about their economic aspects, they don’t have to save money, and they should eat and drink every day.
Moreover, both of them are government units, and they are about to retire. They don’t need to run around in the unit. They are basically relatively idle things.
Go to work, bragging, this day can be said to be more comfortable than them.
…………
Regarding the publisher of "Resident Evil", Xu Yu finally chose UEgame after negotiation. A game publishing company located in Washington is considered to be a relatively powerful one of the major overseas publishers. The studio has also developed some more classic games.
However, in China, their channels and strength can only be said to be pretty good. It is considered a second-tier level, and there is still a big gap between the three majors.
But in terms of copyright, UEgame has given very superior conditions. Of course, the opposite is that the agency fee is slightly lower.
After signing the relevant cooperation agreement, UEgame will be responsible for the overseas auditing of the game, and UEgame will invest more than 40 million budget for publicity including the promotion.
is not too high, but definitely not low.
At the same time, the online release period of the game has also been decided. It is temporarily set at the beginning of February, which is during the Spring Festival, but before that, the promotion of the game needs to be done.
For example, the upcoming game conference, some of the main content of "Resident Evil" is to be announced, in addition to the release date and demo version of the demo.