A series of combo punches, when have you seen this battle!
The most publicity is to advertise or buy some sailors to brag about yourself.
Looking at the established Nebula game, all the game producers are dumbfounded, and they are a little confused about reality now.
In fact, the operation of Nebula games is not complicated, but the key is that it is difficult to imitate at all.
The first is the bonus of game benefits. Nebula Games can do this, because Yang Chen is the boss and Yang Chen is the boss. He said that the employees under the staff are even useless.
But other game companies are divided into various departments, such as promoting a dedicated independent department, a separate independent department for game development, and a different independent department for game business operations and update planning.
This has led everyone to think about their own KPIs and their own interests, and there is no way to use them all.
For example, in this operation of Nebula games, it is not so easy to return the players to the game for free.
Not to mention whether the company can agree, if the event update planning wants to do this, the department in charge of business operations can fight you.
To know that game revenue is their KPI indicator, if you do this, the revenue becomes negative, and they are not desperate to fight with you?
For example, the props in some games actually have no cost for the game company except for labor costs, but there are more things involved.
For example, sending too many good things will cause the progress of the version to speed up, which will allow players to graduate in large numbers. During the period when the new version has not been developed and online, the players have been active online, so their KPIs will not explode?
For example, distributing fashion items or the like will cause the player's consumption desire to become lower, then the KPI on the operation team will not explode?
So many times, some game companies often appear to be ridiculous.
…………
In a situation where the entire game circle is sullen, accompanied by the pass of "Biochemical Survival" and the content of the new version, as well as the upper limit of some content in the future.
The revenue limit has risen again, and the gift coupons returned to players are not counted in the revenue range, but even in this new week, the revenue of "Biochemical Survival" successfully exceeded 45 million.
At the same time, due to the fact that the "Biochemical Survival" game body is free, the number of game players has ushered in a surge, the highest online rate successfully exceeded 3.2 million, of which the weekly active value reached as much as 40 million.
However, the server was fully loaded, but fortunately, the server on the Jiasheng side was still awesome, and there were no vicious events such as server downtime.
But the formation of Nebulas Game's own server room is almost on the agenda.
I didn't make this preparation before, mainly because I don't know the future potential of Biochemical Survival, so I chose a more stable rental server.
But now the popularity of "Biochemical Survival" and the establishment of a server room with profitability are completely necessary.
Although the reputation of Jiasheng in the industry is okay, it is better to keep this core thing in your own hands.
The overseas survival of "Biochemical Survival" has also been launched online, probably also seen the marketing strategy of Nebulas in China.
In addition, Nebula Games has shown the potential of in-app purchase revenue in China, and it has also been announced overseas that "Biochemical Survival" will be a free game, and there will be no news of numerical krypton gold.
It took 5 years of agency rights from the Nebula game. In addition, the domestic "Biochemical Survival" gold absorption ability is very good, and the promotion of this game is relatively large.
Its platforms, as well as some mainstream game media platforms and live broadcast platforms, have related promotion activities.
In the office of Nebula Games that day, I received good news from the parties.
On the day of the launch, the overseas pipeline of "Biochemical Survival" reached US$1.1 million.
Although the big head is taken, the Nebulas game also has a 25% share. After deducting taxes and other miscellaneous things, it also has a revenue of more than 100,000 US dollars.
This is not a chicken laying golden eggs, it is simply a machine that can print money.
Looking at the income budget for "Survival of Biochemistry", Yang Chen couldn't help but stunned.
And with the fierce performance of "Biochemical Survival", Yang Chen also discovered a problem, that is, other employees in the studio are more aggressive.
Although Yang Chen hasn't said that he will give everyone a bonus, everyone seems more confident than before.
In the office, Wang Yaliang, who listened to Yang Chen asking this question, thought and smiled: "Because we have failed capital!"
"You suddenly announced that you will spend 350 million to develop a new IP project. Although everyone is very excited, but also worried about a problem, that is, if the project fails, the Nebula game will suddenly collapse; but now there is "Biochemical" "Survival" blood transfusion, even if it fails, we have a comeback capital."
Hearing this, Yang Chen froze for a moment, and responded at random, unable to help but laugh.
Yes, others are different from themselves, there is no dream memory, and there is no confidence in new projects.
If he is also working in a company, then the boss proposes to use the company's existing working capital to develop a new project, it is estimated that he is also uneasy.
For example, if the project fails, will the company collapse, and when the project is difficult to run, will the company fail to pay its own salary.
But with the good results of "Biochemical Survival", all these problems are no longer a problem because the current Nebula game has already lost!
"Well, I didn't think so much about these things." Yang Chen shook his head gently.
This is not a lie, nor is it self-confidence based on dream memories
It's because Yang Chen feels that a game project hasn't started development yet, the game hasn't been made, you are thinking about what to do if they fail, then this project is basically difficult to succeed.
While talking, Yang Chen opened the official website of the game players in the industry and entered the industry recruitment section.
The next "Elder Scrolls: Skyrim" development work, even if there is an outsourcing team, but its core part is not the current Nebula game can be completed independently.
Further expansion and recruitment of manpower is something that must be considered.
"Would you like to hire people? I have also set up your game, but the budget cost is not high, only 2 million, and Chen Shu and I will not let people give you. Their main job is still in " The Elder Scrolls: Skyrim game above." Yang Chen, remembering something, turned to look at Wang Yaliang with a smile.
"Of course! But I only recruit female practitioners." Wang Yaliang responded excitedly and said his needs.
If it was the time when Nebula Game was just established, she heard Yang Chen said that she would give her 2 million to develop a game for her independently. That would definitely not agree. What is the difference between this and playing water?
But now with the expansion of Nebula games, the growth of knowledge, and the current understanding of the strength of Nebulas games, she has no resistance to Yang Chen giving herself 2 million development costs.
Well, in simple terms, she also swelled.
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