Chapter 384： To help players overcome their inner fears

"My World" still maintains a mysterious veil. Even though the master version of the game has been tested and matured, some news has not yet been announced.

Not even the name of the project was announced.

But after all, it is not a small project. There are still some so-called ‘uncle parties’ on the Internet.

Yang Chen did not show much concern about this. After all, it is the information age, and this is just a game. It is impossible to say a little bit of information.

However, compared with the mystery of "My World" has remained mysterious, "Silent Hill" on the other side has already begun to promote.

After determining the schedule of the movie "Silent Hill", the online time of the game was also determined.

It went live one week before the movie premiere.

As for whether there will be players who have played the game in advance, resulting in no interest in the movie, or some other factors, Yang Chen is not too worried.

Because the carrier of a movie is different from that of a game, the effect actually presented is also different.

At the same time, "Silent Hill" is a new IP, but it is very suitable for changing into a movie.

This is a horror game of storytelling.

As a horror movie, it can make the audience afraid of having enough scary elements, and at the same time be able to tell a story, this is already a qualified movie.

And because the game is launched early, it is in line with the movie itself, which can be said to be a very important bonus.

Even though it will not be so hot, it will not fail wherever it is. Yang Chen believes this.

However, for the promotion of "Silent Mountain", Yang Chen did not put their main resources on the game platform, but on the film platform.

On the one hand, because of the limited investment in the project "Silent Hill", after all, this is a new IP and a horror game; the other is also the main reason, that is, today’s Nebula game will not even actively promote it. There are enough players and media to pay attention to their games, and Yang Chen is quite confident about this.

During the period when the online popularity of "Slaughtering Prototype" has already shown signs of decline, "Silent Hill" has successfully taken over the fire.

Countless players discussed some content about "Silent Hill" and when the official version of the game will be online.

Although it is a horror game, most players are scared to play alone.

But not many players devalue the game "Silent Hill" because its excellent quality is seen in the eyes.

A horror game is too horrible, and it is not too qualified from a commercial point of view, but if the game is positioned with its horror itself, then it is undoubtedly qualified.

This time, I didn't consider too much. "Silent Hill", which accommodates the mainstream market to suppress the horror elements, is undoubtedly a classic in the horror game.

Even though most players have not yet played another core of "Silent Hill" besides horror: story.

But the scary, suppressed atmosphere of horror in the trailer alone is enough to keep them waiting.

The news that the movie schedule is online is confirmed. Will the news of the official version of the game be far behind?

However, when the movie propaganda of "Silent Hill" was widely publicized, Yang Chen did not really say that the game of "Silent Hill" was allowed to spontaneously die. The last conference of the year was about to be held. 》Propaganda activity.

Although in Yang Chen's plan, the protagonist of this event is not "Silent Hill".

After receiving the news that Nebula Games held a press conference, most of the game media initially believed that this was a promotional event for Nebula Games to cooperate with the upcoming "Silent Hill".

After all, it is indeed very similar in terms of time, but after the news was released, the news about "Silent Hill" was mentioned by the official blog of Nebula Game and the official blog of Yang Chen, and some media content reports spontaneously on some websites. There will not be much movement.

Many gaming media that observed this suddenly realized that things might not be so simple.

Nebula Games Does this mean that there is no hype about "Silent Hill"?

All the game media are curious, but Yang Chen and Xu Yu have already discussed the issue of the promotion of "Silent Hill".

Want to invest heavily in advertising?

There is no need at all. As a horror game, players who can play will definitely buy it, and timid is the player who dare not play horror games, even if you make "Silent Hill" a horror game masterpiece that has not been encountered for a hundred years, he is not necessarily Will buy.

Therefore, the limited publicity costs are better to advertise to the players than to advertise, and who said that the benefits cannot be advertised?

"Mr. Yang, the latest version of the Amiibo patents from all countries have been applied for, and the first batch of handicrafts has also been shipped." Xu Yu took a big smile from the side of the office and took two large boxes from the side.

Inside the first box is a King Ada about 20 centimeters, and inside the second box is a Lyon character with a reduced Q version of the cartoon.

However, unlike the ordinary hands, these two hands have a round fixed base, and there is also a wireless signal receiver similar to USB.

Although it looks like it is done by hand, it actually has a communication chip built into its base. Through a wireless signal transmitter or direct search through the signal, it can read Amiibo and connect to the Amiibo to bind the account, which can be obtained in the game. Special props.

For example, the Aida king Amiibo in front of him is bound to the three games of "Resident Evil", "Resident Evil 2" and "Resident Evil". After purchasing Amiibo, players can obtain Aida by binding the account in the game. Special clothing, skins and voice features and other props.

In addition to King Ada, there are black magic girls in "Game King", peacock dance, and Lyon in "Resident Evil".

These toys named Amiibo are what Yang Chen learned from a dream game called Nintendo in his dream memory.

It just happens that Nebula Games also has hand-held and other related businesses, and from a technical point of view, it is not very difficult to use the power of this world.

"In addition, considering that not all players will buy it, there are official cheap Amiibo cards, priced at about ten yuan, with a special achievement number, built-in chips can also obtain items, and can also be treasured." Yang Chen Smiled on his face.

Game toys are not separated And their Nebula games will not sell the kind of props that affect the balance.

Anyone who chooses to pass through the top 100 of "Silent Hill" can choose Amiibo from any one of Ada King, Lyon, and Magic Girl.

Then, according to the rankings, players are presented with photorealistic and cartoon hand-made Amiibo, and then ordinary players who do not have a place will be given Amiibo cards as long as they pass the customs. Anyway, the cost of an Amiibo card is less than fifty cents.

With physical rewards and then discounts on New Year's activities, can these temptations help players overcome fear?

Yang Chen was so happy to think of it here.

In addition to all the benefits of wanting to promote surrounding toys and help players overcome their fears, it is also a very important thing!

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