Chapter 596： The sunk cost of the game

Regarding the discussion of "Resident Evil 5" by online players, although there are quite a lot of players who have carried out an account of Yang Chen's official blog account, I hope he can come forward and give some answers to the players.

But basically Yang Chen also pretended not to see it. After all, it is not the same as other content. This kind of thing can only say that each player has his own opinion.

As for the impact, Yang Chen did not care too much about this.

Because basically every player will have their own different understanding of the game and the plot.

There is a kind of comparison Wen Qing analyzes every small detail in the game, or even the words in a game.

For example, in the game, Chris's voice actor, because of the torture of the disease, is no longer performing voice acting. These are the news that has been broke by various media before.

However, some players who explore the plot and pursue the "truth" have said that in fact this Chris is counterfeit, most likely it was pretended to be Hank in the early generation of "Resident Evil", and listed various evidences to use the stone hammer Even though the later "Not a Hero" DLC clearly stated that he was Chris, there are still many players in various disputes.

At the same time, there are two options for players to choose from in the game. Although it will not change much, it is to decide whether Mia is dead or alive in the end, but many players are arguing which end is the real one. Orthodox ending.

Even Ethan’s left hand was sawed off by Mia at the time, and then was ordered by Jack Old Man with a stapler, and various game setting operations such as potion washing, etc., were analyzed by players. This possibility, combined with the last sentence that Ethan seemed to complain to Chris: Why did you come? These players think that "Resident Evil 5" may have hidden a big secret, but this secret has to wait until "Resident Evil 6" ”Can be revealed.

Justified and convincing.

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However, compared to the entire base, this type of player is still not too much.

The focus of most players is still on the fear brought about by Resident Evil 5.

At the same time, for the players who have passed the customs clearance, the two DLCs of "Not a Hero" and "The End of Zoe" can also be said to be quite friendly.

Although there will be elements of fright during the game, the atmosphere of the whole game is completely different from when playing Resident Evil 5.

Ethan is a weak chicken and has five scumbags. Look at Chris and Uncle Joe. They are invincible. One person is invincible, the other one punches superman.

As for another DLC'Crancy's Nightmare', in fact, there are different fun in the game, such as playing tower defense defensive warfare in the game, and playing blackjack in the secret room, although it can't be as horrible as Uncle Joe and Chris The game is played as a matchless game, but there is not much problem with the guest gambling.

After the nebula game strengthened the reward update, the players who cleared the customs ushered in an increase, and then fell into a dull period.

Even the number of online gamers at the same time is no better than "Resident Evil 4". Yang Chen was not surprised by this.

Because in terms of continuous playability, "Resident Evil 5" is indeed not as high as "Resident Evil 4", the main reason is that "Resident Evil 5" does not involve multiplayer mode, and the latter reduces the fear performance of the game, At the same time, a good multiplayer mode allows players to play PVP and PVE in a variety of ways, which is more powerful.

And because "Resident Evil 5" is free, there are not many players to clear the customs during this period, so it is estimated that there will not be many players going to the special customs clearance.

There are still a lot of players who choose to watch the video to clear the cloud. Various live recordings of "Resident Evil 5" have a high click rate on the Internet, which can be seen from this point.

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Secondly, regarding the activities of "Resident Evil 5", there are still many effects, the most obvious is that UEgame and Nebula games and the sales of games under Jiasheng have greatly increased, and the number of users has also ushered in a wave of not small Rise.

Although the game is basically discounted plus the discount code, it is basically a kind of fracture discount.

But for game makers, it is obviously profitable. After all, after paying back the game cost, every game sold is purely profitable.

There are even some original charges, but the games with the in-app purchase option will be given away for free after a year or two or so.

Players ridiculed buying early and enjoying early, and buying late to enjoy discounts, almost a little bit of truth.

But for ordinary players, it is clear that what they care about is not how much money the game maker can make, but how much money they spend.

The original price of two or three hundred games, after discount, use the discount code to unify a hundred blocks, even as long as dozens of blocks, how can this bear?

How long will it take to wait without this?

Some players who originally said they didn’t care about discounts were tempted by the welfare linkage of these games such as League of Legends and Overwatch, and they endured the fear of playing to a certain level. After unlocking the United Animals, they looked at the games under the Nebula game platform. Thinking again.

Now that you have played, you can simply go through the customs clearance, and you can get a 25% discount coupon. With this wave of very powerful game discounts, this is a big profit!

There are not many players who have this kind of thinking. After all, they were originally not playing, not greedy, and you can help me.

But after the new linkage of Nebula games is different, the rewards are more abundant, and compared with the previous conditions, the new linkage welfare conditions reduce the player's psychological expectations.

Then, after coaxing the players to play the game, they have already spent the cost without the players feeling.

It's not that charging money and krypton to cover these costs, but that they spent time playing, they feel the fear in the game.

But the key is that the reward only took a part, and it is not the biggest part, how uncomfortable!

So in this group of players there will be no small part to continue the game and get discount coupons.

Just like the takeaway red envelopes, how many yuan must be used before it can be used, and the discount coupon is also the same reason, so players have taken out their wallets and landed on the Nebulas gaming platform and chose to chopp.

While pulling out the money in the wallet and pushing it into Yang Chen's pocket, he was still lamenting that the Nebula game was too honest, and the game was so cheap.

"This is the so-called sunk cost of the game. This sunk cost is not just reflected in the krypton gold system. It can be said that the sunk cost can also be applied to game design, especially multiplayer games. For example, "Hero" The skin collection in the League is an explicit cost, a private virtual item that players can actually feel, and game career data, rank, and game time statistics are all hidden costs."

In Nebula Games, Yang Chen had a meeting with a game designer within the company and the marketing department.

This is a research-worthy event!