Chapter 915： "Watchdog" is online

Regarding the promotion of "Waste Earth", NetDragon has made great efforts. All major videos and media websites have relevant information about "Waste Earth" throughout.

As for the player rating of "Waste Earth", although it has dropped a bit compared to the previous one, it also belongs to the normal category.

However, in the NetDragon meeting room, Ma Lei couldn't understand it.

what's the situation?

what happened?

Why didn't the sales volume of Waste Land grow much?

All the propaganda has done enough, and the game's reputation is also very good. How can this sales be the same as the first day?

The same as the first day sales, which is equivalent to a decline in sales.

Is it because the propaganda has not been converted into sales, and you need to wait?

Looking at the statistical data below, Ma Lei could not help feeling a doubt.

However, beyond Ma Lei's expectations, with the advancement of time, the sales of Waste Land did not explode as he expected, but instead began to fall off the cliff.

If it is not that there is no other type of game in the near future, they specifically avoided their "Waste Earth" and "Watch Dog" of Nebula games. According to this data, "Waste Earth" is estimated to be unable to maintain the ranking of this first place.

It shouldn't be!

Everyone is clearly satisfied?

This popularity has also been very good, and the word of mouth is also quite good, how does this sales continue to decline?

This kind of cliff-like sales decline rate basically appears in those games where the word of mouth has burst, and the word of mouth of the players of "Waste Earth" is obviously very good!

In the end what happened?

NetDragon immediately opened a market survey, and at the same time, some players who bought the game but refunded it sent a corresponding questionnaire survey.

In the end, I got more answers: lack of surprise, and the preparation of "Watch Dog" for Nebula games.

In an instant, Ma Lei was dumbfounded.

Lack of surprise? Ready to buy "Watch Dog" from Nebula games?

How could this be?

In fact, the performance of "Waste Earth" can be said to be quite excellent.

The most crucial point is still that sentence.

This is due to the limitations of the meta game itself.

Especially in this information age, almost a game has just been launched, and the live broadcast and video include the community. Unless you do not pay attention to the information of this game at all, you can always be spoiled from the words.

The core fun of the meta element is the shock that the unknown brings to you.

If the answer is known in advance, then such shock will naturally be impossible to talk about.

When "Waste Earth" was just released for sale, all players maintained a sense of unknownness, so they could get a 100% game experience. It can be said that this is a very good game.

However, with the popularity of "The Waste", many players who are still watching, or those who have just purchased it, know the direction of the subsequent plot.

If "Waste Earth" is a game that focuses on gameplay experience, this is actually not a big deal, but "Waste Earth" focuses on the experience of meta elements, which is the reaction between plots. Turn the player's sense of surprise.

In this case, knowing in advance, this experience disappears instantly without a trace.

At the same time, there is a more critical point, that is, players actually have choices.

"Watch Dog" is also released recently, and the plot-oriented game "Wasteland", for most ordinary players, obviously after knowing some of the content in the game, the sense of expectation given is no way to satisfy Theirs.

This is the main reason why the sales of Waste Land did not explode as expected by NetDragon.

………………

After drawing this conclusion through the market and questionnaire survey, Ma Lei and the operation team of NetLong's "Waste Land" were stunned.

What's wrong with this! ?

This is not a problem with the game itself!

This is a problem with the player!

The player knows the key plot of the game in advance and reduces the desire to buy. What can I do?

Can't they hold the knife holder around the player's neck and let them buy the game! ?

But this is not the most uncomfortable place for Ma Lei.

If it is normal, in fact, although the sales volume of "Waste Land" did not meet expectations, it is not bad.

After all, sales can't compare to popular FPS and open world games, but the game can't stand the score of the game.

The media and players have given good reviews. Although they didn't make much money, at least they got the reputation.

I don’t sell this game, let’s win!

Word of mouth is better, and the score is higher. It should be the only good news.

After all, looking at NetDragon’s games in recent years, it’s not that there are high sales, but there are almost no games with high player ratings.

Although the appearance of "Waste Earth" doesn't make much money, it is a short board for NetDragon.

This is still acceptable.

But if it's normal, it's nothing.

The most important thing that makes Ma Lei uncomfortable is that he is ambitious and wants to take the lead and do a "watchdog".

And now, it is estimated to be stepped on the head again.

…………

…………

With the launch of "Waste Earth", the promotion of "Watch Dog" on the Nebula game is also proceeding step by step.

It is also a big surprise that many game makers who have been paying attention to NetDragon's movements are also surprised.

The sales volume of Waste Land is so low?

Million-level sales are an unattainable goal for most game manufacturers.

However, considering the scale of resources invested in this game and the efforts of NetDragon, including the subsequent advertising, then this result is obviously not good at all.

Although it must have been influenced by Nebula's "Watch Dog", the word-of-mouth of "Waste Earth" and its publicity are all beginnings in Tianxiu.

In this case, the subsequent sales volume should not be like this Is it that meta games are not suitable for this kind of big production?

Looking at the somewhat sluggish performance of Waste Land, this has left many game manufacturers preparing to step into the category of meta games a bit difficult.

In particular, UEgame and Apex, which have already established projects, are extremely entangled.

Is this a project that has already started, is it a timely stop loss, or should it continue?

Tangled ah!

However, this has nothing to do with Yang Chen. The test of "Watch Dog" and the previous popularization have also been completed.

After this period of warm-up, players' expectations for "Watch Dogs" have reached their peak, and as an open-world game, the player base is also large enough.

In anticipation of countless players, the day of the launch of "Watch Dog" has officially arrived.