Chapter 926： What are you fighting against us!

Regarding the welfare activities during the Christmas period, major manufacturers have already begun to warm up in advance.

Which naturally also includes Nebula games.

Although the festival has not yet arrived, the players on the major game forums have already begun active discussions, and the most discussed is obviously the welfare activities of Nebula games.

‘Sure enough, President Yang’s activities are still as simple as ever! ’

‘Talking about the new Christmas-limited skins in League of Legends and PUBG, it feels super nice, but why is it not Yasuo? I can't wait to go with the wind! ’

‘See Yasuo players again, really, President Yang can’t delete this hero! Ten Yasuo nine pits, and a special pit! ’

‘It’s time to take out my emoji package that Yang has lost again! The original price of two or three hundred games, now only sell dozens of pieces, Yang's pants will be lost! ’

‘Is nobody paying attention? It seems that many old games of Nebula games have added some special elements, such as the hat of Uncle Tyrant replaced by a Christmas hat. ’

‘Yes, yes, it’s not just the hat of the tyrant’s uncle, but also the giant mountain mental hospital has been renovated! ’

‘Hee hee, not only is the Jushan Mental Hospital decorated, but also the family of the father-in-law and mother-in-law in Resident Evil has been specially decorated so that you can fully feel the festive atmosphere of Christmas. ’

‘Shente Mo’s father-in-law’s house, the mental hospital has been decorated! I strongly urge Mr. Yang to launch a function to delete the games in the inventory. "Escape", "Resident Evil 5" and "Silent Hill" in my inventory looked very scared! ’

Countless players are having heated discussions, and some players are looking at the pre-order price of the advance event in Nebula games.

Although reason told them that these were not originally planned to buy, but now it seems very attractive games, the probability of buying back is also as a ash eater, but this hand seems to be a little uncontrollable.

Seeing that the shopping cart is full, countless players comforted themselves in their hearts.

The game with the original price of three hundred is now only bought for dozens of blocks. In this way, is it not to earn more than two hundred blocks from President Yang?

There are so many games in the shopping cart, this rounding is one or two thousand!

If I think about it this way, I feel much more comfortable!

…………

In the office of Nebula Games, Yang Chen leaned on his chair.

The next period of time was almost a period of relaxation.

It is not a short holiday during Christmas, after all, the proportion of foreign employees of Nebula Games is not small, and the Spring Festival that follows is also a big holiday.

Just like Christmas, the Spring Festival also has related activities, including its games, and the corresponding content must be prepared in advance.

Yang Chen, leaning on a chair, pulled out his phone from his pocket and slowly brushed his official blog.

Looking at the comment from the official blog of his latest publicity campaign, a comment saying "Yang General is dead", Yang Chen laughed happily, and then silently gave him a like.

Brushing, brushing, and soon a message bar popped out.

The Secretary Department reported the latest news to him.

Looking at the content of the above message, Yang Chen could not help showing a stunned expression.

NetDragon Games successfully won the IP of "Roman Empire", and cooperated with the producers of "Roman Empire", and jointly developed the VR version of "Roman Empire" with Phoenix Games and Tenghua Games.

For the movie "Roman Empire", Yang Chen had some impressions. A war movie was released during the National Day.

The box office went up in a short period of time after it was released, even breaking the highest box office of the previous war films, and it has also gained a lot from the major film awards.

The film is so successful, the series of IP follow-ups built around it are naturally also expected.

The first is the confirmation of the sequel, and then the filming of the TV series, saying that it will tell about some things that are not mentioned in the movie, and the comics have also become an entire industrial chain.

In terms of games, Yang Chen did not pay any attention to the IP, but major game manufacturers are actually very jealous, such as UEgame and Apex games, also competed for this IP copyright.

But I never imagined that NetDragon gave it to me.

This has surprised many domestic and foreign players as well as movie lovers.

Although unexpected, but considering the strength of NetDragon, many players expressed their expectations.

In particular, NetDragon recently launched a new work "Wasteland". Although the industry knows exactly what the game is like, the typical high-open and low-going, sales have not completely reached NetDragon's expectations.

But in terms of word of mouth, this "Waste Earth" can be said to have earned enough attention. For many players, this is already a good work, and the media score is not low.

In addition to NetDragon, Phoenix Games and Tenghua Games are added to it. This is a super-luxury lineup.

………………

‘You can inform all the expected players in advance, this game will be a very cool game! ’

‘We will discuss the design and development of the game with the film producer, the screenwriter and the director of the original work, and the original actor will also star in the game. ’

‘At that time players will definitely be immersed in the game world! ’

Immediately after the press conference, as the leader of NetDragon, Ma Lei, who had not come to the front line for a long time, had a rare play in this press conference and took the stage to paint a cake.

After the conference, Ma Lei couldn't help but smile when he looked at the players who were looking forward to the Internet.

This is the trick he prepared.

IP strategy.

On the basis of the game itself, Ma Lei also realized one thing, it was really difficult to overpower Nebula games.

It can even be said that in publicity, they are disadvantaged.

Because the Nebula game is really too stable, even games with a bad reputation, such as "Slaughter Prototype", belong to games with low media ratings but high status in the players' minds.

It can be said that the word-of-mouth of Nebula games came out one by one.

In this case, I want to overwhelm them, unless it is Nebula game's own mistake.

But this is too unstable!

Pin the hope of victory on the opponent's mistake?

This is not the style of their NetDragon!

That being the case, you can only look for external forces.

My old IP?

That won’t work. In case it is overturned and played by Nebula Games, wouldn’t it be a big loss?

Therefore, the hottest and highest-traffic video IP recently fell into the eyes of Ma Lei.

And considering that the previous "Star Wars" of Apex game failed Ma Lei decided not to engage in any video game, but directly video game!

Maximize the flow heat.

In addition to the recent mistakes, "Waste Earth" has not achieved commercial success, but it is unexpectedly good in the player's word of mouth. It is the best game of NetDragon in recent years. This is also When NetDragon won the "Roman War" IP, it had more layers of chips.

And in this case, players also feel that they have seen NetDragon's change. After winning the IP of "Roman War", most players remain neutral and look forward to it.

At that time, the new game of your Nebula game only has its own traffic heat, and in addition to the three major channels of publicity, we also have the traffic heat of the IP of "Roman War".

In this case, what do you use to fight us?

If you lose before, you have to get it back!

After the press conference, looking at the news and the collected feedback from players, Ma Lei picked up the tea on the table and took a sip.