Chapter 933： advertising strategy

With the participation of UEgame, the development of "Assassin's Creed: Odyssey" is much faster than expected.

Especially related to the details of the game.

What is the most important thing in making it a vibrant open world?

Obviously the details in the game are exquisite.

In the game with ancient Greece as the background, architectural features, humanities, historical background, and related customs at that time, etc., these things need to be well presented in the game.

Players may not understand it, but they need to do it.

On the other hand, it can be said that "Assassin's Creed: Odyssey" has undergone a major content reform compared to the previous "Assassin's Creed" series.

Including the national warfare system in the game, as well as the naval warfare system, these are newly added content.

But it did not make the team feel tricky. The first is the national warfare system in the game. By attacking a force, you can start the conquest function after reaching a certain level. The scale of this battlefield is shaped, and how does it appear for Nebulas games can be said to be very experienced.

After all, "Battlefield" and "Horse Riding and Slashing" are games that express the shocking visual impact of war, and Nebula games are not less done.

As for the part of naval warfare, it is indeed a troublesome difficulty for Nebula games. After all, Nebula games have never been done before, games like naval warfare.

But although the Nebula game does not, UEgame has done it!

In this kind of subject matter, UEgame cannot be said to be top-notch, but its technical reserve is also first-class.

Instead of the open world, joined the "Assassin's Creed: Odyssey" rating system, the formation of side missions is not a difficult problem for the entire game team.

Because the detailed script of the game's main line Yang Chen has already been completed, the entire content team is responsible for how to connect some of the branches in the game to each other to bring players a novel feeling.

For example, in a game that formulates an open world, what is the most criticized part of the game?

Not fun?

Obviously not, if the game is not fun, how could there still be a formulation of the open world, and this approach has become a replicable model.

As for the sense of repetition mentioned in the player's mouth, it is also just the feeling produced by the perfunctory task.

If you think about it, in fact, most of the tasks in the game are similar, for example, "The Wilderness: Redemption" and "The Witcher: Wild Hunting" are excellent open world scripts. Their sideline main tasks are also It's nothing more than where to go, what clues to find, who to kill.

But unlike the formula games, the side missions of these games tell the players a story that can give players a sense of freshness. The means of completing the tasks are only means, and the contents of the formula games are changed.皮Mode.

For example, to kill someone is to simply kill someone; to retrieve something is to simply retrieve something.

Rather than being a seemingly simple task like the many side missions in "The Witcher: Wild Hunt", it is possible to discover a tortuous story.

In the dream memory, in fact, "Assassin's Creed: Odyssey" has been able to see the changes Ubisoft has made in this type of formulation.

For example, the dialogue option added to the game is to let the player better understand the story behind the mission and increase the player's desire to explore the unknown.

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After a simple promotional video of the initial "Assassin's Creed: Odyssey" was released, Yang Chen and the official blog of Nebula Games did not move much.

In addition to knowing that the name of this game is called "Assassin's Creed: Odyssey", I know that the background of the game will come to ancient Greece, which is already an official stone hammer.

The information spread on the Internet is basically the content of the players' own research and guessing. If they can really get positive news, it is completely absent.

For the curiosity and expectation of online players, Yang Chen and his team have never launched new content.

The following propaganda includes letting players know how much innovation this game has.

Including the rating system in the game, and the protagonist has changed from an assassin to a mercenary. These contents will clearly tell the player in the following propaganda. There is no saying that the player is mistaken for the new work or Altair is like Ezio. Assassin.

But the same content cannot be told to the player too early, otherwise it will have a great impact on the early word of mouth of the game.

When the game development is almost completed, the promotion begins. When the player's doubts about the game have not yet risen, the game is officially faced to all players, and the player's doubts are erased by their own quality.

Otherwise, the content will be announced in advance. Yang Chen has no doubt that when the game is online, the evaluation of "Assassin's Creed: Odyssey" in the player group will fall to the bottom.

Although Yang Chen also believes that when "Assassin's Creed: Odyssey" really comes online, it can still change the player's view of this game and reverse its reputation.

But to minimize this effect, why take the risk?

However, when Yang Chen and Nebula games were silently engaged in the production and research of the content of "Assassin's Creed: Odyssey", the "Roman Empire" adapted by the three major NetDragons on the other side opened various propaganda, and even included a short paragraph. Real content video.

Obviously because of the news of "Assassin's Creed: Odyssey", NetDragon's Big Three are also a bit unable to sit still.

However, the content of this real machine ~ www.novelhall.com ~ is more of a demo. Although it is an IP adaptation to the game, and it is still jointly developed by NetDragon’s three majors, it is obviously still not possible to make a model in such a short time. Too realistic.

But for the promotional content for players, it is enough.

In the video, the player is shown a scene of a classic war in the original movie. The protagonist played by the player participated in the famous first Punic War.

Compared with the movie, the game is used as a carrier, plus a special lens effect, which completely shows the feeling of the huge battlefield in front of the player.

In addition to this war scene, the video also showed players some well-known buildings from the Roman period at that time.

When this promotional video came out, it instantly caused a lot of repercussions, because the content of this video gave players the feeling that it was ok!

Compared with the big scenes in the movie, it is completely restored through the display in the video, and it seems to be more shocking. In addition to the game screen is also very fine, which makes many people look forward to the "Roman Empire" Players, as well as fans of the original are unexpected surprises.