Chapter 520： 【Azure-The official announcement of the four conferences】

The Azure smartphone series under the Cote d’ Azur has not released its flagship model product after three years, during this time only one enhanced version of Azure-3C was released.

But the next generation flagship Azure-4 has not yet been launched.

Supply chain has been awake for two or three years, all kinds of eagerly looking forward to the Blue Coast dad hurry up to launch new products, these two years have received some bad list, low profit is dying.

Provide profits for other brands of mobile phones is really low, but the Côte d'Azur is really high profits.

Because the profit margin of Azure mobile phones is too large, the Cote d'Azur company moves out a little, and the upstream and downstream supply chains can eat white and fat, that is definitely the rhythm of father.

Suppliers are more realistic than one, only recognizing money, whoever gives the money is the one, and how much money can determine how good the quality control of the supply.

This is not to blame the suppliers of the upstream and downstream of the supply chain are so realistic, because a mobile phone is composed of up to more than 1,000 parts, and each part is behind an independent supplier.

Behind these parts suppliers, there are more raw material suppliers, and the entire supply chain involves up to thousands of large and small suppliers.

Although the traditional manufacturing industry also depends on suppliers, most of them are not as dense industries as the mobile phone industry, and require thousands or even thousands of suppliers to supply them.

This is why an Azure mobile phone can form an industrial chain with an annual output value of more than 700 billion yuan. So many suppliers are counting on the father of the Blue Coast to enjoy it.

From foundry manufacturers, raw material suppliers, and even attaching a film, profits are diverted from the terminal's Côte d'Azur coast, and layer by layer.

If Azure mobile phones do not have a high profit margin as a guarantee, how to feed the following tools for selling ass? How could they poke their **** and call them dad, willingly be your tool person?

How can you whip suppliers if you have no money?

If you have money, you can easily buy countless tools. If you have money, you can let the supplier kneel down and ask your father to call you. You can do whatever you want without even tapping it ...

Echoes from suppliers:

Do n’t mess up ...

Do n’t mess up ...

I want to mess up ...

Recklessly…

Come…

If you have money, you can do whatever you want.

……

Over time, before the arrival of the launch of the fourth-generation Azure smartphone on the Cote d’ Azur, the Blue Star Technology Group released the 2013 Q2 audit financial report in mid-August.

Bluestar Technology ’s global revenue for the quarter hit US $ 27.1 billion, an increase of 14.58% month-on-month, with growth mainly from the mainland, followed by Eastern Europe and Southeast Asia; net profit was US $ 4.336 billion, with a net profit margin of 16%, although compared to The quarterly net profit margin dropped by 0.2%, which also refreshed the lower limit of Bluestar Technology ’s net profit margin, but the absolute number of net profits increased. You need to know that the net profit in the previous quarter was 3.831 billion US dollars, and this quarter increased $ 505 million.

The Q2 financial report was in line with the expectations of Wall Street analysts. Hong Kong stocks and US stocks were trading at all times. The stocks rose sharply, and the final volume of the two cities was also gratifying. 9 trillion Hong Kong dollars.

Shareholders are eagerly anticipating that the total market value of the stock under the ticker symbol will sprint towards 10 trillion Hong Kong dollars.

But at this moment Bluestar Technology's price-earnings ratio has reached as much as 56 times, the exact number is 56.15, setting a record high since the company's listing, almost doubled.

However, compared with the 77 times price-earnings ratio of Amazon, the price-earnings ratio of Bluestar Technology Group is still relatively stable.

The focus of Luo Sheng's work has been transferred from Blue Star Technology to the Cote d'Azur. With the time coming in September of this year, the official V of the Cote d'Azur Company released a heavy message: Azure-September 19, 2013 4 Press conference.

There is almost no propaganda on the Côte d'Azur. It just posted a dynamic message on the official V. That day, it became a hot search term and rushed to the top of the list. It was directly screened on the Internet and spread throughout the technology circle.

This is the embodiment of brand precipitation, industry status and global influence in the past decade. The Côte d'Azur is already a top multinational technology group with global influence.

Domestic melon-eating netizens are also talking about this topic in WeChat and QQ groups. In the middle of the night, there are also foreign netizens who have started this topic on the Reddit forum in Europe and America.

"Azure Coast is finally about to release its flagship machine!"

"I have waited for three years."

"That's why the Archbishop can hold his breath for three years without releasing flagship products. Xiaomi, Glory, and vivo are the frequency of once a year, and I can't wait for the rhythm of half a year."

"Hey, don't panic. The Côte d'Azur doesn't open for three years, and opens for three years."

"The Archbishop has never disappointed the majority of believers."

"Friends see the news in ecstasy, and the design inspiration for the next generation of products spews out inexplicably."

"Yo, the idea of ​​Azure-4 is good, but the next second is mine."

"Too real ..."

"I look forward to what kind of surprise Azure-4 can bring this time."

"If I don't come again, I will soon become a nail maker for A3 mobile phones."

"Trust me, you have to change it. Although the A3 generation is really good for quality, it can even hang up to the latest flagship of Friends. It looks like it can fight for three years, but it is a 3G phone after all. Now is the era of 4G technology, and the latest A4 flagship will definitely support 4G networks. "

"My wallet is already hungry ..."

……

The headquarters of the Star City of the Azure Coast Company, the operation department is holding a meeting.

At this moment, Luo Sheng was browsing the documents sent by the marketing department. While preparing the signature and seal, he put down the pen in his hand and looked up to the person in charge of the marketing department.

"The scale of the 6.5 billion yuan product promotion budget? Do you want to do this? How effective can this be? There are so many in China, too little, the product promotion budget has increased to 18 billion, and brand promotion cannot be parsimonious. It doesn't matter if it's high. "

Is this still plucking?

The person in charge of the marketing department listened for a moment and stayed with the people at the meeting for a moment, then immediately replied: "Good President Luo, I will revise the plan immediately after the meeting."

BOSS has the final say.

Luo Sheng nodded and threw the documents back to the other party to amend it, saying, "The hot discussions on the Internet now, the fans have directly pushed the new flagship phone to the top of the list. They are not buying Azure mobile phones. The phones have been issued three times in a row, but the A fans would rather buy a 4G version of Azure-3C than buy the latest flagship machine from friends. We do n’t have to worry about this group of consumers. They are the basic disks of Azure. "

"But the basic market accounted for about 30%, which is far from enough. It is willing to throw money on the product promotion, and it is the centrist, the swingman, and the head of the wall that are the last word. These consumer groups just do n’t pay much attention to the products. As for themselves, they do n’t even know the basic parameters, and they do n’t care. They are commonly known as white consumer users on the Internet. "

"It ’s important to understand that people who win the bachelorhood have the world, and it is an unchanging truth in any industry. They demand relatively low and inclusive, but their spending power is relatively strong, and they will not spend their money. Hesitate too much, unlike those parameters that the party wants the motors above to be compared, you want to pry open their wallets is very difficult. "

"But Xiaobai users are different. The reason why Xiaobai calls it Xiaobai is because most of their energies do not ponder too much on a consumer product. Their main energy is UU Kanshu . Both are used in work and career, and naturally their economic strength is strong. "

"Because they do n’t pay much attention, they have to find ways to deliver products to his vision from multiple dimensions, so the product promotion aspect is to be willing to smash money, not just to bombard online, to the major technology blogs. The main meal, making high-quality promotional videos, TV commercials, etc .; offline bombardment, subway lines, buses, elevators, LED billboards, etc., greeted me. "

"If you want to win Xiaobai users, don't think about the fancy operations. Conquering them only needs to use the most simple and simple trick, that is, to smash money! Crazy money to make a product announcement."

The person in charge of the marketing department was speechless, and it was a simple trick.

Luo Sheng added: "One more point, you don't want to interact with friends and businesses online. This is a waste of energy. If they want to rub the heat, let them rub it. Anyway, we don't lack heat. The friends who rub the heat are because they have no money. Do not even have too much money to invest in research and development for product promotion. It can only rub the heat. This is also a cost-effective product promotion. "

The executives who participated in the meeting didn't hold back the low smile, and instantly heard from the boss where he said the friend was. .

Luo Sheng looked around the crowd: "Look at the glory that has passed Azure's popularity? People who are serious about the success of Azure mobile phone technology have never said this fact, Yu Dazui's product announcement is very simple, various creative promos Advertisements are flying one after another, offline stores are expanding at a new store in three or five days, and we are also grabbing the advertising space of the subway line. People rely on the parent company to have money, and the research and development products are not stingy. . "

……