Chang'an East City.
Knowing that all the new snow forgings in Chang'an City had been bought by the East Palace, the ladies and ladies of the family were three-point envy and three-point dull, and the remaining four points were helpless.
Who told the prince to be rich and willing to spend money on his wife?
However, the depression of not being able to grab the new fabric did not last long, and everyone’s attention was quickly attracted by a newly opened pastry shop in Guangdefang—
The pastries in that shop are so fragrant, you can smell it across the street!
The customers who were hooked by the fragrance at first didn't want to buy it much, just wanted to check it out.
From this look, I found that the decoration of the store is very stylish, all kinds of cakes are neatly arranged, beautiful and well presented, the price is not expensive, and you can try it.
Some are greedy for freshness. After trying them, I feel that everything is good and I want to buy everything.
For the aristocratic ladies and ladies, it doesn't cost much to buy pastries. It is rare to taste the ones you like, so it is natural to buy and buy with your eyes closed.
For ordinary people, things like cakes are not hungry either. It's okay to eat them every Chinese New Year. They don't buy them on weekdays.
But this gluttony, what is the new store opening buy three get one free promotion?
As the saying goes, there are advantages that do not take the bastard. Especially those with children at home. Once the children have tasted the samples, they will eat more while crying. There are so many people in the store watching. As long as the family is not too poor, the adults will buy them after grit their teeth.
If it doesn't work, you can pull the neighbors together to buy the order together. Anyway, the cakes are piece by piece, so it's easy to separate them.
The promotional activities lasted for three days, and the cakes of the Taotiege were sold out every day.
When the promotional activities are over, new products will be launched in the store, and they will also be specially labeled "Limited Time Limited".
Those patrons who have tasted this pastry will naturally arouse their curiosity when they see this gimmick, and want to see what this limited time and limited pastry is like.
Facts have proved that hunger marketing is effective no matter what era, especially in a place like Chang'an where nobles gather and everything can be compared.
After half a month after the opening of Gourmet Pavilion, he gradually stabilized his heels. As long as the pastries are delicious, there is no shortage of patrons.
Entering June, cicadas screamed, and the sun gradually became more venomous, and the pastry business gradually fell into the cold. Gourmet Pavilion opened a special drink shop, offering various flavors of milk tea and iced drinks.
The rich can choose ice milk tea at a high price according to their own tastes. The common people are shy and can choose a bowl of iced mung bean soup with three cents, clearly marked price, and you can choose.
At first, Xu Wenchan felt that milk tea tasted good, but it was not easy to preserve. If the fresh milk of the day could not be sold, it would be a waste of it.
Tao Ti was very confident, and made up a bunch of advertisements about milk tea overnight, so that the little beggars made up ballads and sang all over the street, stupefied to praise milk tea as healthy and nutritious;
In addition, she asked Xu Wenchan to arrange some support and line up at the gate of the Taoist Pavilion. People always like to watch the lively scene. When there are so many people lining up, so many people boast, they can't help but buy a cup and taste it.
Tao Ti is still very confident in the charm of milk tea. As long as you have tasted milk tea, not to mention a 100% return rate, but at least half of the people can accept it.
After such a marketing campaign, it didn't take long for Chang'an City to blow a milk tea breeze.
Even the ladies of the party will ask, "Have you tasted the new milk tea from Gourmet Pavilion?"
If you have tasted it, then the second sentence must be, "Then what flavor do you like best." Then we chatted enthusiastically.
If you say you haven't tasted it, then you seem to be out of fashion and become an outlandish bun. At the end, you will be persuaded to say "you can try it, it tastes really good".
Besides, on this day, it is difficult for Pei Lingbi to make a trip to the palace and come to Zhou Mansion to attend a Qushui Flowing Banquet. She was in a good mood, but when she heard the ladies were talking about milk tea, her head was big.
Others don't know this gluttonous pavilion, but she knows that the boss behind this shop is the annoying Tao Ti, and Xu Wenchan, the vulgar fat black man!
It was really embarrassing. One was the crown prince of the Kingdom and the other was the daughter of the Marquis. It was really self-willing to degenerate if she was idle and had nothing to do with merchants.
Pei Lingbi was slandering right here, Zhou Muyan stepped forward and caring warmly, "Cousin, what's wrong with you? Looking at her face is not good."
Pei Lingbi squinted at the ladies who were chatting with milk tea not far away, arrogantly, "It's just one drink. As for the chatting endlessly."
Zhou Muyan said, "Cousin, you often don’t know when you are in the palace. This milk tea is now fashionable in Chang'an City. Alas, it’s a pity that Gourmet Pavilion is now selling only one hundred cups a day, and it will be closed when it is sold out! It's noon, his house must have been sold out, otherwise I will let the young man buy a cup for you to taste, and keep it you like..."
Pei Lingbi twitched her face, squinted at Zhou Muyan, "Listen to you, do you drink often?"
Zhou Muyan said, "Yes, this one is delicious! I have a drink every morning, and I feel refreshed all day."
Pei Lingbi glanced at Zhou Muyan's slightly rounded chin thoughtfully, and said in a deep voice, "Do you know that this gluttonous pavilion belongs to the prince's concubine?"
Zhou Muyan was startled, and immediately lowered her head, somewhat guilty of conscience, with a low "Um" cry.
Pei Lingbi's eyes widened, "You still buy it if you know it!"
Zhou Muyan was also embarrassed. She knew that the shop was opened by the princess, and she was very upset. She even wanted to find a chance to find a few local ruffians to make trouble.
Unexpectedly, the next day the store launched a new product, milk tea with pearls!
Zhou Muyan thought about it, and after he tasted this new product, let's send someone to make trouble.
But with this taste, she was conquered by the taste of pearl powder and elastic teeth—
In this way, the day dragged on, and the shop did not crash, she became the first batch of supreme customers of Taotiege? You can also discount every time you spend.
Although there is no shortage of money such as discounts, but... the little card of the supreme customer is still very unique, gold inlaid with jade.
Of course, Zhou Muyan was not good to say these words in front of Pei Lingbi, she just bit her scalp and said, "She just opened a shop, it's not a big deal. Everyone buys it, I don't buy it, and there is no common topic in chat anymore."
Pei Lingbi became angry.
...
Another month has passed in the blink of an eye, the weather is getting hotter and hotter, and the business of Taotiege is getting better and better.
When Xu Wenchan took the monthly account book to the Yaoguang Temple to look for Tao Ti, he couldn't see the teeth with a smile, like a Maitreya Buddha enshrined in the temple.
"Ati, we are rich!!"
Tao Ti flipped through the account book and dialed his abacus, his smile on his face was getting bigger and bigger. The catering industry really made money!
Especially for things like milk tea, the profit is as high as ten times or more. Just looking at the figures on the account book, Tao Ti seems to see a group of gold ingots holding hands and dancing hula in front of her.
"If this continues, we may be able to buy a house by the end of this year!" Xu Wenchan put his cheeks on his cheeks and looked at Tao Ti with beaming eyes, "Ati, you said you want to open a branch before, should we do it now? "
Tao Ti thought for a while, closed the account book, and said, "Don't worry, this store has been open for three months, let's consider opening a branch."
Xu Wenchan listens to Tao Ti's everything now. She thinks her friends are amazing, they can make good food, and they can do business. As long as she follows her pace, she is right!
The palace man on the side was playing with a fan, there were cooling ice cubes piled in the ice mirror, and some fresh fruit was poured in the ice bowl. Tao Ti and Xu Wenchan sat idly on the Liangyan to settle accounts, and the cat Yuanbao nestled lazily on his legs, very leisurely.
After finishing the calculation, the sweet-scented osmanthus brown sugar ice powder in Bingjian is almost frozen and ready to eat.
The ice powder is contained in a crystal bowl. Due to the addition of brown sugar and osmanthus paste, there are a few petals of light yellow osmanthus in the beautiful dark red, and a layer of raisins is sprinkled on the surface. When eating, the crystal clear ice powder tastes like It is jelly-like, smooth and sweet, ice-cold, and has the rich fragrance of osmanthus and the mellow brown sugar, which is very suitable for summer.
Xu Wenchan fell in love with the slippery taste after only one bite, and his round eyes were shining, "Ati, this ice powder can also be sold in the store, and it can be kept well."
Tao Ti smiled and said, "I also planned this way. This material is not expensive. Let's set the price cheaper and the people can buy it and eat it."
The two had a discussion here. In the Palace of Qinzheng, Emperor Zhaokang and Pei Yan were sitting opposite each other and playing chess.
Emperor Zhaokang took the white son, and after dropping one, he asked at random, "I heard that your princess has recently opened a pastry shop, and the business is pretty good?"
Pei Yanqingjun's face showed a gentle smile, and said softly, "Yes, she has a good cooking skill, so she opened a shop with the daughter of the Hou family in Zhenbei."
Emperor Zhaokang said, "She is the crown prince, and her main responsibility is to take care of you, take care of the East Palace, and breed children for our royal family..."
Speaking of breeding offspring, Emperor Zhaokang raised his eyes and looked at Pei Yan, as if he wanted to talk but stopped.
Pei Yan just pretended not to see it, and said indifferently, "Ati doesn't care much about things in the shop on weekdays. She is only responsible for launching new dim sums. For her, opening a shop is just a pastime. Donggong affairs are assisted by various palace ministers. , She is in charge too...As for taking care of her children, she is very caring about them, so the emperor does not have to worry about it."
Emperor Zhaokang looked at him for a while and hummed, "You are too used to her. I said one sentence for her, you have a hundred sentences to protect her."
"Ati is the princess of Erchen, and Erchen naturally wants to protect her." Pei Yan said with a gentle smile, "As for opening a shop, as long as she is happy, Erchen will fully support her."
Hearing this, Emperor Zhaokang seemed to think of something, and the ink in his eyes was surging, and he was silent for a while, and stopped talking, only continued to play chess.
A game of chess is absent-minded, and it is natural to lose.
Emperor Zhaokang waved his hand eagerly and asked Pei Yan to step back first.
After Pei Yan left, he was still sitting in the same place, bent over, staring at the defeat faintly, his face gloomy and unclear.
Upon seeing this, Li Gui, the chief eunuch, waited patiently. He waited until a cup of tea was cold before he looked for a chance to change the tea and reminded, "Your Majesty, it's time to feed."
Emperor Zhaokang came back to his senses, turned his head and glanced at the warm red sunset outside the window, and whispered, "Li Gui, do you think I did something wrong? Isn't I too restrictive to the queen, she will use it? Leave in such a decisive way...If I am like Yan'er, let her do what she pleases..."
Li Gui hung his heart, and didn't know what to answer.
Fortunately, Emperor Zhaokang did not ask him to answer, so he continued, "No, she is different. She doesn't have me in her heart, she wants to leave me...the thing she is most happy about is to leave me."
He murmured, his deep eyes were cold and full of persistence.
He couldn't accept her leaving him, and he didn't regret imprisoning her. The only thing he regretted was that he didn't watch her and let her drink the poison.
Even a prisoner, he wants her by his side, life is his person, death is his ghost.
Seeing that the emperor’s madness was showing signs of onset again, Li Gui hurriedly took the pills, fed him and took them, gently running his hands on his back, and persuaded, "Your Majesty, you have to think about it. You have hurt the dragon carefully. body."
It took a long time for Emperor Zhaokang to calm down, and said in a deep voice, "How is Xu Wenhe looking for? Or is there any news?"
Li Gui said, "Ever since the Yangzhou Medical Center was burned down by a fire, Xu Wenhe has not been there. However, this morning the cable reported that Xu Wenhe seemed to be traced in Jinzhong, and Xuanyingwei had gone there to look for it."
Emperor Zhaokang stroked his chest and slowly closed his eyes, "Hurry up and find... Yan'er's body is healed, and I will be less guilty when I meet the queen in Huangquan in the future."