September 18th, Saturday.
Wing Network Game Company.
In the office, Yin Xiaohao is dealing with the work at hand.
He is the manager of the propaganda department of Yiwang, but during the previous period, he was transferred to be in charge of many matters of "Shen Ding Sword Record Ten".
This is also why the promotion of "Shen Ding Sword Record Ten" will be crazier than the previous works.
In Yin Xiaohao's opinion, the quality of this game is estimated to have reached the upper limit.
Then, if you want the game to sell well and get a decent rating, you can only start with publicity.
The original editor was fired, and Le Long and Zhou Yan were invited. It was also for hype, not all for the game.
dong dong dong——
When the door was knocked, Yin Xiaohao said without raising his head, "Come in."
An employee walked into the office a little faster and said, "Manager Yin, we are on the hot search."
Stopping the work in his hand, Yin Xiaohao raised his head and said with a confident smile, "Very good, everything is as I expected."
The employee also gave a thumbs up and said, "Manager Yin, you are really amazing, just let the sailor bring Xun Ze's rhythm, and Xun Ze's fans helped us get on the hot search."
"A mere newcomer, if you want to gain our popularity, you must be prepared to pay the price."
Yes, those rhythmic sailors were hired by Yin Xiaohao.
As the manager of the propaganda department, he will not miss any online opportunities that can bring popularity to "Shen Ding Sword Lu X".
Although Xun Ze is a newcomer, he has to admit that his two games make players both love and hate, and he is handsome and topical.
It's a pity that there was no relationship between Xun Ze and "Shen Ding Sword Record Ten" before, so "borrowing" could not get Xun Ze's popularity.
Yin Xiaohao also doesn't want to take the initiative to join in to gain popularity. It's not because of shame. As long as there is traffic, what is a little face?
It's just that although Xun Ze is a topical topic, on the whole, it is not at the same level as "Shen Ding Sword Record Ten".
Taking the initiative to join up will only increase the popularity of Xun Ze in vain. Yin Xiaohao doesn't want to do this kind of loss-making business.
However, he did not expect that Xun Ze would be interviewed in another village, and he would also develop a domestic RPG, and the release time also collided with "Shen Ding Sword Record Ten".
This is the heat sent by the initiative, don't want it in vain.
Therefore, Yin Xiaohao immediately asked people to hire a group of sailors to set the rhythm. While belittling Xun Ze, he brought the topic to "Shen Ding Sword Record Ten". Now it seems that the effect is not enough.
"Manager Yin, what are we going to do next?" the employee asked.
"On the hot search, more and more people will pay attention. You must strike while the iron is hot to completely stir up the heat." Yin Xiaohao said.
Hearing this, the employee hesitated for a moment and then said, "Manager Yin, I have already spent a lot of money on buying a navy army with a rhythm. If I continue to invest now, the game budget may not be enough."
"It's alright. The script has been polished to the point of convenience, and our game is full of heritage. Many art resources can be reused, which can save a lot of money. The budget must be enough." Yin Xiaohao said nonchalantly.
Although he has worked in Yiwang for a while, this employee is the first to hear that a sum of money has been dug out of the budget for making games and used for publicity.
However, he is only a low-level wage earner, so even if his heart is full, he does not dare to say it.
"Manager Yin, are you still using the navy from yesterday?"
"Yes. You go and implement this matter immediately." After Yin Xiaohao signed the document, he handed it to the employee and said.
"Yes."
After walking out of the office, the employee just sighed lightly, then found another sailor who had worked with him and invested a sum of money in it.
Originally, Xun Ze's fans had already sprayed the rhythmic navy to be defeated, and they were about to win.
However, as soon as Yin Xiaohao's funds were in place, the combat effectiveness of the navy was improved again, and a large-scale counterattack began.
Xun Ze's fans were originally out of their recognition of Xun Ze, so they started to fight with these navy soldiers. It can be said that they are using love to generate electricity.
After the navy got the money, they immediately used their channels, resources, etc., and even had someone lead them to plan the route of the attack.
Therefore, Xun Ze's fans soon discovered that those with rhythm were attacking so violently that they couldn't hold back their counterattacks.
And another collision between the two sides made the topic hotter and hotter, and many people who were eating melons joined in one after another.
Not only that, fans of "Shen Ding Sword and Sword Record", fans of Yiwang, and those who are simply looking for a sense of existence, also joined the battle.
Some game designers who made Xun Ze's achievements, either to attack Xun Ze verbally, or to please Yiwang, also began to get angry.
Especially Cai Deheng, jumping up and down, no matter where he goes, he can be seen.
It's like a fly that can't be chased away or hit, making people very irritable.
In this wave of rhythms, many people's attention was attracted to "Shen Ding Sword Record Ten", but they paid less attention to Xun Ze's interview.
It can only be said that after all, it is an old-fashioned game company. It has a good background, and is willing to spend money on publicity to bring the rhythm. It is also an old sow wearing a bra, one set after another.
So in terms of heat conversion, the effect is still very obvious.
Xun Ze didn't care too much about it. He rarely went to Big Eyes, so no matter how much quarrel was made on Big Eyes, he would be invisible.
And the higher the popularity, the more attention it gets. If the game doesn't do well, it will suffer backlash.
In the original world, Xun Ze had seen many similar examples.
But as the saying goes, come and go without being indecent, since Yiwang is going more and more crooked, and he even hits his head, Xun Ze doesn't mind giving his strength to push Yiwang out of the track.
Xun Ze didn't act rashly Knowing himself and knowing the enemy and winning every battle, he planned to confirm his conjecture first, and then it was not too late.
Thinking of this, Xun Ze first called Lin Song's cell phone.
"Brother Xun, I know the matter, those guys on the Internet are full of mouths, and judging from their mode of action, they must be organized navy.
Don't worry, I will contact a group of navy troops and spray them back! "
As soon as the call was connected, Lin Song's indignant voice came over.
Xun Ze felt a little grateful in his heart, and then said with a smile, "Brother Lin, don't waste money on this useless scolding battle. Whether a game is popular or not depends on the navy."
"Humph! I just can't get angry." Lin Song said with a cold snort.
After laughing helplessly, Xun Ze asked, "Brother Lin, let me ask you something, Yiwang is spending money to promote it everywhere, and it is buying sailors, what about the money for making games?
Or is it that Yiwang is really rich and doesn't care about this propaganda expenditure at all? "
Lin Song pondered for a while and said, "It shouldn't be. For a company like Yiwang, in order to ensure the normal operation of the company, it must not be able to spend all of its money on "Shen Ding Sword Record Ten".
Therefore, they should first take out a sum of money and give it to "Shen Ding Sword Record Ten" for game production, promotion, etc. If more money is spent on promotion, then there will be less money available for game production. .
Of course, this does not rule out that Yiwang, in order to restore word of mouth and stimulate sales, made a desperate bet and spent a lot of money, so "Shen Ding Sword Record Ten" can be squandered like this. "
Speaking of this, Lin Song said with a smile: "Actually, if you want to know the situation of Yiwang, you can ask someone, Brother Xun."
"Who is it?"
"Liu Yingshi."