Chapter 370： 《Numb》

"League of Legends" is being produced in an orderly manner. During this period, Xun Ze is not without things to do. It is still necessary to promote this piece.

Some of the previous games Xun Ze hid and tucked away, mainly because he was worried that the gameplay would be "learned" by his peers and made wedding dresses for others, so he repeatedly released smoke bombs.

But now MOBA games are not only "League of Legends" in the production, Emperor Penguin's "King's Teacher" and Tianpeng Games' "Hundred Ghosts Night Walk" are all aimed at the big cake of MOBA games.

In particular, "Rebirth of Gods and Demons", which Eagle News led Hanfrog to produce, may become Water Blue Star's "DOTA", and it is likely to be the biggest competitor of "League of Legends".

With so many people making MOBA games, it’s no secret that the gameplay has long been a secret. The competition is all about the details. In this case, the publicity aspect must be full.

With the popularity accumulated by the previous promotional CG of "Twisted Fate", Xun Ze has spent a lot of money on offline publicity, and the publicity of "League of Legends" can be seen in buses, stations, subways and other places.

Although there is only the name of the game and some huge posters of some heroes, but with the good looks of Ezreal and Katarina, it still attracts the attention of many people.

This makes Emperor Penguin Games and Tianpeng Games secretly scold Xun Ze for not talking about martial arts. Obviously, there are game CGs that have attracted enough attention to "League of Legends", and they even have to compete with them offline.

However, the scolding is scolding, and the competition in publicity cannot be relaxed. They also have their own channels, and they may not lose to Xun Ze.

Game production is not as good as Xun Ze, isn't offline publicity not as good as Xun Ze? impossible! Absolutely impossible!

With this mentality, it can be said that Xingyuan, Emperor Penguin Games, and Tianpeng Games have played particularly lively in the offline promotion, and it is indistinguishable.

As for the online promotion, Emperor Penguin and Tianpeng games both sighed deeply because Xun Ze didn't play CG and switched to playing songs.

After a period of negotiation, Xun Ze reached a cooperation with a domestic rock band and asked them to sing the song "Numb".

This band is called Kui Niu Band, its name comes from a kind of beast in Shanhaijing. It is shaped like a cow, with a pale body but no horns. It has one foot. When entering and leaving the water, there will be wind and rain. Its light is like the sun and the moon, and its sound Such as thunder, its name is Kui.

The Kui Niu Band also lived up to the name. They were brilliant on the stage. Their songs were not only widely circulated in China, but they still gained a large number of fans even when they went abroad.

In the original world, the song "Numb" was sung by Linkin Park. The passionate music and the lyrics that hit the soul directly released the emotions in many people who sang this song along with it.

Even if you don't understand the lyrics of this song, the music knows no borders, and it sounds good if it sounds good, and even just listening to the melody of this song is enough to inspire people.

Although Water Blue Star does not have Linkin Park, the Kui Niu Band is not bad. Their popularity comes from their strength, not by selling people to set up any messy things.

By the way, the members of the Kui Niu band are all fans of Xun Ze, and although they are also shouting "gou thief" in private, they are still very happy to be able to cooperate with Xun Ze.

What's more, the song that Xun Ze provided was too much to their taste. After listening to the demo of the song, they almost hugged Xun Ze's thigh and said shamelessly that they must sing this song.

The two sides hit it off immediately, and the cooperation process can be said to be very smooth and smooth. After recording the song and filming the MV, Xun Ze and the Kui Niu band started publicity immediately.

"Fuck! Kui Niu Band's new song!"

"Fuck! And the MV! I can smell money burning."

"Fuck! Lyrics and music are all thieves!"

"This wave is the ecstasy of two chefs!"

"So Gou Thief is so good at making foreign language songs?"

"And it's still a rock-style song, Gou Thief really hides it!"

"Isn't Gou Thief making "League of Legends"? Why do you still have the heart to write songs for others?"

"No! Look! This is the theme song of "League of Legends"!"

"Hahaha! Thief Gou doesn't play cards according to the routine! Instead of playing CG, play songs instead."

"Is there any doubt about Gou Thief's musical attainment? Just because he hasn't produced a work for a long time, doesn't mean his music is not good!"

"Have you heard the song? It's too hot!"

"Yeah! After listening to this, I want to go out and shout in the street."

"Be careful of being reported as nuisance."

"No, it's so good, I'm going to set this song as my phone ringtone."

"I want to set it as the alarm ringtone."

"A ruthless man! When this song is played in the morning, you must not jump out of the bed directly?"

The heated discussions among players, the fame of Kui Niu Band and Xun Ze, and the quality of the song "Numb" made the song spread quickly.

Open some short video platforms, many short videos use the song "Numb" as the background music. If you are walking on the street, you can hear this song from time to time in some shopping malls and shops.

In private, when some people hear the ringtones of their friends, classmates or colleagues, they are suddenly attracted by the melody of the song and ask the name of the song.

And the more widely sung "Numb", the higher the popularity of "League of Legends", after all, this is the theme song of "League of Legends", when Amway to others, "League of Legends" will definitely be mentioned.

Watching "League of Legends" go viral on the Internet with the song "Numb" and radiate offline, Emperor Penguin Games and Canopy Games sighed, and the publicity became frantic.

Especially for Emperor Penguin games, as long as you log in to Koukou, or other apps of Emperor Penguin, there will be a pop-up window to promote their "Master of the King Although this has a little effect, it will also bring some backlash. The effect, for example, will make some players who are still a little interested in "Master of Kings" feel a little disgusted with the game.

It's like sometimes you want to tidy up the room, but you haven't started to do it yet. The family asks you to tidy up, and you don't want to move in an instant.

Seeing that the promotion of Emperor Penguin Games and Canopy Games was obviously a little anxious, Xun Ze couldn't help laughing, he was anxious! It is easy to make mistakes in a hurry. If the player's rebellious psychology is completely stimulated, then he can win another game.

Although the promotion of "League of Legends" is overwhelming, it is offline promotion. Many companies are doing this, so everyone's acceptance is relatively high.

Online publicity relies on CG and songs. Even if the game is not mentioned, the quality of both is excellent. This is evident from the fact that the Kui Niu band included "Numb" in their latest album.

Therefore, the online promotion of "League of Legends" relies a lot on the "tap water" among players, and the publicity effect of tap water is definitely much better than directly smearing players' faces.