C1773

"What a terrible game! What a picture! Is there anyone to play with? " Watching the computer games, oshenas felt a little dizzy.

Xiao Peng pointed to the computer screen: "do you think this game is broken?"

Oshenas nodded. "Is that too low?"

“LOW？” Xiao Peng laughed: "we have two major game brands in China, one is Netease, the other is Tencent. Do you know this?"

Oshenas pointed to the computer and said, "isn't that the hero alliance from Tencent? But Netease I don't know. "

"That's a very popular game company in China. In our country, as long as people who play games can't be unaware of these two companies." Xiao Peng said.

"Ooh, ooh, ooh." Oshenas pointed to the screen and said, "is the low home game the product of these two companies?"

Xiao Peng shook his head: "no, no, no, I want to talk about the third largest game company in our country, which is called Sanqi mutual entertainment."

Oshenas shook his head. "Never heard of it."

Xiao Peng said with a smile, "don't say you haven't heard of it. There are not many people in our country who know the name of this company, but it's the game brand with the third largest market value in our country." Then he pointed to the screen and said, "and he is making money by the low to explosive game you said."

"Can you make money in such a bad game?" Oshenas suspected that there was something wrong with his worldview.

Xia Peng nodded: "yes, this game, the general wage earners really can't afford to play. It's a very lucrative game

"Dad, don't tease me!" Oshenas looked at Xiao Peng and said, "although I am young, I am not stupid, OK?"

Xiao Peng shook his head after listening: "ocean, today I'll give you a lesson, don't look down on anyone. This three seven entertainment company is one of the game companies I admire most, and it is also one of the smartest game companies I think

Looking at Xiao Peng said seriously, oshenas hastily said: "that father, you talk to me?"

Xiao Peng pointed to the screen and said, "you see, there are two words" legend "in these web games. You don't know what these two words mean to China. It's a kind of feeling. It is the new era of online games in China. Since it landed in China in 2001, it has become so popular in China that it is much more popular than what is eating chicken or the heroic alliance now. "

"Eighteen years ago?" Oshenas's eyes widened.

Xiao Peng nodded his head and said: "yes, eighteen years later, the game has long disappeared, and those who played the game have entered their first year of existence. Now these people are busy with their work and have a good economic foundation, but they are under great pressure. They need to find a place to release them. However, they do not have enough energy to play liver games as young people do. So this gives web games a chance. They use the gimmick of "legend" to attract such players. They just need to hang up and just need to recharge money to pass the time to recall their youth. Why not

"So this game can make money?" Oshenas still refused to believe it.

Xiao Peng said with a smile: "of course, you may not know the spokesmen of these games. I tell you, these people are the stars of Hong Kong and Taiwan more than ten years ago. The reason why they choose these stars is to locate customers. When these stars were in power, it happened to be more than ten years ago, which was just the memory of those people. You don't know how to say to those middle-aged people that brother pheasant asked them to charge money to beat them up. How could they not be moved? The power of the star effect is reflected. Therefore, these web game companies are willing to spend a lot of money to invite those Hong Kong and Taiwan stars to speak for themselves, and wantonly publicize on the major publicity platforms. Do you know Jackie Chan? "

Oshenas nodded: "of course, Kung Fu!"

Xiao Peng said with a smile: "Sanqi mutual entertainment invited him to speak for his own web game. After his endorsement, the stock of Sanqi mutual entertainment has soared, and the market value now exceeds 23 billion RMB! Almost $3.3 billion! "

"Is this game worth $3.3 billion?" Oshenas's eyes widened.

Xiao Peng nodded: "you have to know that the production of a game needs cost, but they don't need it. They only need publicity expenses and endorsement fees. Almost all the games are changed without changing the medicine. Only need to acquire IP selling sentiment to gain income. "Miracle Mu" and "legend" are all such things. For example, the "miracle Mu" was changed into "the sword of Archangel" by Sanqi mutual entertainment. After 60 days of operation, the running water reached 320 million yuan. This gold absorption capacity is not inferior to those big name companies. Well, I'll find it for you....... Look, this is the "sword of Archangel". The picture is so bad. But this does not affect other people's company to make money, you know Japanese arcade company SNK? Is it the company that produced the classic games of "Boxer", "alloy warhead" and "soul service"? Now let's let Sanqi entertainment merge with each other. Now the copyright of those classic games is in their hands. By the way, now they have put their energy into mobile games. They are the ones who see the ads that "download only tens of MB, and hang up anytime and anywhere."

Oshenas thought for a moment: "I know, there is a game called" eternal era "is like this."Xiao Peng nodded: "by the way, I almost forgot that the second best-selling game in Europe is this game. Yes, it's the game of three seven mutual entertainment. The game of cosmetic surgery country is so developed that the game can also be ranked in the top three. In fact, the game content is also very bad, but relying on this kind of publicity, it is popular all over the world. "

After hearing this, oshenas said with a smile: "Dad, how can such a game earn so much without content?"

Xiao Peng said with a smile: "if you open the website, you will find that the most conspicuous place is all kinds of recharge pages. If you want to charge money, can you tell me if you don't? Yes, then you will become the product of the operator, that is, the so-called "locust player". What are the local tyrants doing with their money? It's just for the pleasure of "killing". If you don't pay for it, you become the target of the local tyrants and become free goods. If you make fun of the local tyrants, the game company can attract money from the local tyrants. If you can't pay for it? Then you have to contribute money to the game company. If you don't pay for it, you are the free goods in the game content, which is full of routines. "

Xiao Peng took a puff of his cigar: "can you be a master with money? Neither! Because there are immortals in the game, which is called "nurseries" by Chinese people. Did you charge 1000 yuan? Those nurseries are chasing you endlessly with the 2000 yuan worth of equipment sent by the system. Otherwise, you can retire or continue to charge. This time, you charged the money and beat these nurseries away. Before you can be happy, there are some nurseries wearing 5000 yuan equipment. Do you think you will continue to pay? And then it turns out to be an endless cycle

"No more games, then?" Oshenas asked curiously.

Xiao Peng shook his head: "as I said just now, the target groups of such games are people who are in good economic conditions after their first year of existence. It is hard to decide to find a game to play and let people kill each other. Can they bear it? As soon as you get to the top of your head, you'll keep filling up, and they have other ways. "

"What else?" Asked oshenas.

Xiao Peng said with a smile: "come on, let's compare this game. How many servers do you have a look at? More than 8000! Do you know why they do it? "

"To show how many people play the game, do it very much?" Oshenas is not sure.

Xiao Peng snapped his finger: "this is only one aspect. The most important thing is that they want you to forget the names of these servers. How easy is it to register? If you have several accounts and passwords, the system will automatically throw them into a server. It's very likely that after you recharge the browser, you will find that you don't know which server you are in when you open it next time. Isn't this money wasted? And some web games are more bullshit, you can't remember the server, also collected web pages, people directly shut down the service. The money is still in vain. There is no limit to the way you make money. "

"Are these people stupid? Why do you still play such a routine Asked oshenas.

Xiao Peng laughed and shook his head: "let me make an analogy. For some people with good income, let's use your uncle Meng as an example. He spends 10000 yuan a month to play this game, just as he spent 10000 yuan to play mahjong, KTV or bath center. When he finds a game like this, he takes two or three days to recharge money to become the first in the whole service. After killing people, he changes the server and continues to kill. When he plays this game, your aunt Georgina will be more happy to see it than he goes to KTV or KTV Bath center strong? He didn't run around playing games at home, and Georgina was reassured that it was good for family harmony. And the players in this game are all such people. Do you think they can not make money? "

Oshenas opened his eyes.

Xiao Peng said with a smile: "so, ocean, remember to me that you should never despise anyone. Maybe the people you look down on will be looked up to. "

Oshenas nodded. "Good dad, I see."

Xiao Peng nodded his head and said: "to tell you so much, I just tell you that people can be arrogant. Many friends of my father are very arrogant, but they will not despise others. That's why they have arrogant capital."

Oshenas scratched his head and said, "Dad, how can I not understand what you said?"

Xiao Peng said with a smile: "son, you remember, now you can't understand many words, but you should remember these words. When you can understand these words, you will grow up. At that time, you will find that these words will be of great help to your life

"What should I do now?"

"Come on, son, download the game. It's time for Dad to avenge you

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