C587

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Xiao Peng explained to Yang Meng, "Rebus, who knew the Nazi brainwashing strategy, began to localize Coca-Cola through all channels of communication, and to strengthen the close link between the brand and the Nazis as much as possible. If the cover of a magazine is Hitler, then the back cover must be Coca-Cola, and if the top half of a newspaper is a Nazi poster, then the bottom half must be Coca-Cola. In addition to the numerous advertisements, Coca-Cola also took a large part in the activities of the Nazi Party, such as swimming trucks for the Hitler Youth rallies, or sponsoring various Nazi exhibitions, and even the most famous slogan of Nazi Germany, 'A people, an empire, a head of state' was changed by Coca-Cola to 'a people, an empire, a cup of cola'. In short, all sorts of kowtowing and licking could not wait to set up a loudspeaker at the Brandenburg Gate, and every day sang the praises that his father, Hitler, was the great savior of the German people. When the Hitler Youth sat in trucks with Coca-Cola emblazoned on them and drank fresh, free Coca-Cola to attend the Counter- Star Conference, who would believe that the heavy-browed bottle contained a counterrevolution from the Stars and Stripes? In this way, Coca-Cola became Germany's biggest beverage. In Germany at that time, it could be said that if you didn't drink Coca-Cola, you were unpatriotic! So a lot of money went into the pockets of Coca-Cola. Coca-Cola is just like that. "

When Yang Meng heard this, he was dumbstruck. After being stunned for a moment, he expressed his opinion, "F * ck, you don't even want your dignity, do you? You can even discard 'patriotism' for the sake of earning money? Isn't this betraying the motherland? "

"You're right, to a foreign businessman, if they want to succeed, the first rule is to be shameless." Xiao Peng said. Also, in business, this was not called shamelessness, but marketing. Rebus had successfully tricked the Germans into believing that Coca-Cola was a national product worthy of their pride, and at the 1936 Berlin Olympics, Coca-Cola had been one of the three major sponsors. Hitler had been the most proud host in the world. Stars and Stripes are now teaching Rebus's marketing practices as a classic case, "said Kellogg.

"But what does it have to do with Fanta?" Yeah, after talking about Coca-Cola for half a day, he still didn't have half a cent to do with Fanta. "Besides, didn't anyone doubt Coca-Cola's German identity back then?"

"Please, in that era, there was no one who could understand the history of a new toy from the mouths of others! If a salesman popped up on the way and offered you a bottle of a strange bubbling soda, especially with the logo of the newspaper behind him lying comfortably next to the Nazi Masterpiece, would you have thought it was Star Stripe? " Xiao Peng had a disdainful look on his face, "What's more, even if today's online society is so developed, so what? Isn't there a small number of brands like ours? "

"Are you talking about the knockoff items on the 'Plenty' app?" Yang Meng asked.

"No, I'm talking about what many people think is a foreign brand name, but it has nothing to do with foreign countries. It's actually a domestic brand name." Xiao Peng said.

Yang Meng curiously asked, "There's such a thing?" "Now that the online society is so well-developed, how can they be so deceiving?"

"You think?" Xiao Peng counted on his fingers, "'Jordan Sneakers', 'JEEP Dress', 'PLAYBOY Playboy Dress', 'CAMEL Camel', 'Mattsbonwe', 'MeympC', 'Mark Waffy', 'Jack Jones', and so on, I can give you half an hour! You think those are foreign goods? They were all from the inside out, and that was to learn Rebus's marketing methods! It's easier to learn Rebus in our country, where people think it's foreign when they come up with a name. "

After Yang Meng heard this, his brows creased. "Then why is it like this?"

Xiao Peng simply lit a cigarette and told Yang Meng in detail, "Do you think this is difficult? Just like what you said earlier, it took Alibaba ten years to list in the Star Division and they only needed three years to do so because they found the right market. Do you think our country is a highly educated people in Chengdu? Brother, wake up. Our country is too big, so big that you would think there are students everywhere. In fact, we Chinese undergraduates account for only 4% of the country's population! It was so big that you would think that the beginner hair dryer would start at two hundred yuan and the delicate older sister would have to spend two thousand yuan to buy Dyson! However, the truth was that even more people were spending twenty yuan on a motley hairdryer, which would last for twenty years! The reason why they fought so hard is that they have their eyes on the market here, as do those fake foreign brands. Even in China, it's the same, not to mention Germany more than half a century ago! At that time, the level of education was even less than it is today, so it was not surprising at all. "

Yang Meng had a look of shock on his face. "Then this Rebus will just bluff it out?"

Xiao Peng nodded. "Rebus's monkey strategy was not going to work, and, most importantly, he had Hitler's support. Although Hitler tried to convince the Germans on all fronts that they hated the Stars and Stripes, Hitler himself was an advocate of national mass consumption, and he was active in introducing the efficient production methods of the Stars and Stripes into Germany. Coca-Cola needed the German market, and Hitler needed a product to promote Nazi Germany's unparalleled productivity, so the two things went hand in hand. After the Nazis came to power, Coca-Cola learned to combine its interests with those of the German rulers almost immediately, and even completed an impossible task: as a corporation of the Stars, it actually preserved the whole German war to the end."

Yang Meng sighed, "Then this Rebus can be considered a business prodigy. Is Coca-Cola flourishing under his leadership?"

Xiao Peng shook his head, "Have you seen the show before? The most standard and most unlucky second male lead of the commercial drama leaves the stage. What's the plot of the male lead's debut? "

Yang Meng thought for a moment, then said with a skeptical tone, "A car accident?"

"Bingo!" Xiao Peng snapped his fingers. "In 1938, Rebus died in a car accident. He was replaced by his assistant, the small backside of Germany, Marx Kate. Under his leadership, Coca-Cola not only inherited the fine quality of 'patriotic loyalties' of the Rebus era, but the entire company was operating more Nazi: this' new international patriotic marshal 'enjoyed privileges that many German brands did not have in order to promote the Nazi image. "

"What about Fanta?" Yang Meng asked.

Xiao Peng explained: "Don't forget, in 1939, World War II broke out, just like Marx, the famous German villager of small backer Marx, capital was willing to do anything to pursue profits. In the other side of the ocean, Coca-Cola gave Coca-Cola the image of patriotism, and called on everyone to use Coke as a weapon to fight the enemies of liberal democracy. In Germany, Coca-Cola was the Fiihrer and a staunch supporter of the Third Reich. Each bottle of Coca-Cola was a liquid grenade filled with Nazi zhenqi that would never stop blowing up all the foreigners who obstructed the development of the German nation. And so in Germany, people brandished their Coke bottles and loved their Führer, and on the other side of the ocean, the people of Stars and Stripes waved their Coke bottles and loved their freedom! So Coca-Cola ate the boss's food. "Both sides will get separated."

"Now that the war has started, the Germans won't be able to drink Coca-Cola, will they? Didn't they say that Coca-Cola's syrup was top secret? They should all be transported from Star Bar Country. " Yang Meng asked.

"Of course!" Xiao Peng said: "But in the eyes of businessmen, the slogan of liberal democracy is obviously not as effective as foreign exchange. Although Coca-Cola's head office knows what Germany is doing, for the sake of better product sales, there is still a steady flow of cola raw milk being shipped to support the cause of the Nazis. This kind of flexible corporate strategy formed a wonder of the world before the Second World War, in which Coca-Cola existed as a local patriotic brand in both Nazi Germany and democratic star countries. But by the end of World War II, when everything was cut off between the Star-Spangled Countries and Germany, the most important ingredient in making Coca-Cola, the cola syrup, was naturally unable to be shipped to Germany. Without the support of Base Camp, Marx's company was in dire straits. He had to invent a new drink to continue to support the Führer's imperial plan, and so the new Cola Fanta, named after the German word Fantasy, was born. "

Yang Meng suddenly realized something, "So that's how Fanta came about. But there's such a big difference between Fanta and Coca-Cola, how could the Germans accept it?"

"In order for the Germans to accept that the original Fanta and Coca-Cola were the same color as each other to alleviate the soldiers' homesickness, and like all the weird Nazi schemes seen in the movies, Finda was developed only through the involvement of crazy Nazi scientists, and Marx and his mad chemists invented Fanta with the remnants of other food industries, such as whey, a by-product of cheese, and the remaining apple fiber in cider production. So, the original Findar was only apple-flavored. " Xiao Peng replied to Yang Meng's question.

"At that time, it was also impossible for the Germans not to drink Fanta. After all, this was the only thing they had. Then a strange scene occurred: wherever Germany went, the supply of cola pulp would be cut off, and so Marx's men would happily follow behind the SS, taking over the cola factories in order to reproduce Finda. At that time, if a European citizen woke up to find that the cola stand on the street should have sold Fanta, I'm sorry, your country has fallen. It would be better to stand at attention and give a Nazi salute before the Gestapo, who are secretly watching, throws you out into the drug gas. "

"In order to support the Nazi war, Coca-Cola Germany did its best. In 1943, Fanta's total production reached a record 3 million boxes! In order to consider better cost savings in support of the Nazi war, Marx began to use the Jewish slave workers in the occupied territories to fill Fanta, as Kodak had done in the production of slave film, which saved a lot of Jewish lives: producing a few more boxes of Fanta meant that they would be sent to a concentration camp for a few days and perhaps escape the fate of being made into soap, so that Marx, whether on purpose or not, more or less played the role of savior during that period. The spirit of the free Coca-Cola can also shine in the darkest corners of human society. "

After hearing this, Yang Meng thought for a moment, "This Marx is indeed a business genius. He has already put himself in an invincible position by doing so, after the war, regardless of whether Germany succeeds or fails, he left himself the capital to survive. If Germany wins, he will say that everything I did was for Germany, and Germany lost."

Xiao Peng nodded, "You're right. Coca-Cola is absolutely good to Germany, and Germany has not flattered Coca-Cola's allegiance. Coca-Cola has been able to avoid the wartime rationing system from beginning to end, and when the resources in the cafeteria are scarce, Fanta has even become a seasoning cooked by the German people, thus further opening up the market. "

"Is this how the Cola Chicken Wings came about?" Yang Meng interrupted and asked.

"More or less." Xiao Peng said, "In any case, Coca-Cola was a country that was hard to get rich in. Even in the most difficult times, Coca-Cola did not forget to make a fortune. In 1944, Marx and his company still produced two million bottles of Fanta. Coca-Cola has been a representative of the big moneymaker until it was sent back to Germany by the Soviet Union's vodka tanks. "

"Then Germany has failed. The German Coca-Cola Company should be having a hard time, right?" Yang Meng asked.

"Bullshit!" Xiao Peng took a gulp of beer to moisten his throat, "When the allied forces arrived, Marx did another astonishing demonstration of corporate loyalty! When he expressed his desire to hand over all of Coca-Cola's assets, including its factories and profits, as well as Fanta's formula, to Star Stripe with a joyful attitude, he seemed to prove his loyalty to Coca-Cola. "

"Given the fact that the Coca-Cola factories in Germany have long since been destroyed by the Allies, and that the German currency empire, Mark, is worthless, we have reason to believe that it was Marx's' loyalty 'rather than these theoretical assets that moved the head office — if we do not pardon Marx, wouldn't Coca-Cola's reputation be bad? Add to that the fact that Marx did preserve a lot of Jews, so Fanta avoided being wiped out as a Nazi legacy, and was absorbed into Coca-Cola's fruit-drink brand for sale until now. If, I mean, if Germany in World War II had not been held back by that stupid fat Hermann Göring in Kocherk, in the English Channel, and in Stalingrad, Hitler might have fulfilled his dream of building the Reich, and Fanta would have been, as a matter of course, the world's beverage man. "

After hearing Xiao Peng's words, Yang Meng pondered for a moment. "According to what you've said, the one who made the greatest profit in the Second World War was actually Coca-Cola Company?"

Xiao Peng laughed, "What do you think? The Stars and Stripes had brought Coca-Cola to all the places where they had fought, and Germany had brought Fanta to all the territories they had invaded. Since then, Coca-Cola has become the world's largest beverage company in one fell swoop, with the largest turnover in the world beverage market ever held by the occupier. So why is Coca-Cola so successful? To put it bluntly, it could only be described with one word: shameless. For businessmen, can they exchange their moral integrity for money? Can face be exchanged for money? If you can't even exchange money for it, then why do you need it? "

"You actually made me speechless." Yang Meng was dumbstruck by Xiao Peng's words.

Xiao Peng continued, "It's just a joke to the bystanders seeing Ape's actions now. Almost every move he makes would be mocked by others, but what about the result? Everything was profitable for the country, which was why his policies were always ridiculed, but were eventually issued, because the politicians were no fools, and they knew that the benefits outweighed the costs. They just need to pass the resolution and see what changes it brings. "

"It's not as exaggerated as you say, right?" Xiao Peng didn't understand.

"What's the exaggeration? To put it bluntly, Ape's policy is also the consistent way of leading the country: a new president must first overthrow all the policies of the incoming president. The rest of his policy: how to save money, how to make money, how to make money. At the end of the day, there was only one outcome in his eyes. As long as he took the stage and the economy of the Stellar Strikes grew, then he would be able to achieve his goal. After all, Abel was a businessman and a successful businessman, so he didn't care about criticism at all. And for this result, moral integrity is nothing! It's nothing! " Xiao Peng came to a conclusion regarding this conversation.

Yang Meng summarized Xiao Peng's central idea, "Then what you mean is: every successful businessman is shameless. Isn't that right? "

Xiao Peng nodded and snapped his fingers, "You're right!"

"What about you? Are you also a businessman now? " Yang Meng hit the nail on the head.

Xiao Peng answered Yang Meng complacently, "What kind of merchant am I?" The fishing company will be managed by Wen Jie and Feng Jianting. I'm only responsible for playing and fishing, so at most, I'm just a fisherman. "

After Yang Meng heard Xiao Peng's reply, he stared at Xiao Peng with his mouth agape. After a long while, Yang Meng gave a thumbs up, "Alright, you're right. A successful businessman is really shameless! At least, on your body, I can't find any face at all! "

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