Chapter 778

Fake foreign brands seem to be a secret in their circle.

The prevalence of fake foreign brands in the empire is closely related to the characteristics of the Empire: the moon abroad is relatively round. Of course, the products in Europe and the United States are indeed better than those made in China in many cases, which also leads enterprises to follow suit.

Fake foreign brands are generally divided into three types: the first is the most common and the most common, imitation name. For example, laorenda? I want a French veteran; is Hugo Boss high-end enough? I'll have a German boss, and so on.

When domestic products registered their trademarks, they drilled a loophole and put the name of the country in front of the international brands, Emma?

Can you tell? Of course, those who often buy luxury goods can't make a mistake. After all, the price is there. This kind of fake foreign brand can't enter high-end shopping malls, but what about ordinary people? There are a lot of people in small towns, especially those who have never bought an international brand. They don't even know the difference between the old man and the French old man. It sounds like they think the French old man is more high-end than the old man...

there is a very simple example: Crocodile brand.

Think about it, crocodile costume? What a familiar brand! There are high-end shopping malls, general shopping malls, pedestrian streets, and alleys next to pedestrian streets: international famous crocodile special! There are three Crocodile Garments registered in the mainland of the Empire: lacoste from France, with the crocodile's mouth facing right; crocodlle from Singapore, with the crocodile's mouth facing left; and the crocodile from LIX group of Hong Kong The mouth of the crocodile on the trademark of the fish brand is also facing to the left.

looks as like as two peas on the brand, the alligator pattern, the only way to distinguish the right crook from the right direction, to the left and the bottom. You...

is not clear, it's beyond count. The sales volume is up, and the name brand, especially the famous brand name enterprises, is numerous. Most of the sales are good, but they are all low-end markets.

The second category has a little technology content: cooperation with foreign capital, or cooperation in technology, or just access to foreign investment. But there will be a unified slogan: original import.

Whether it's food or clothing, or electronic products, if you go to the mall to have a close look, you will see similar slogans. The name is still Chinese, but with overseas blood. This kind of company is generally big, and its own big company is trustworthy. Plus the original import, oh my God, the sales volume is leverage!

It's just that they all hide it skillfully. For example, for electronic products, the four big words of the original imported razor can be seen by the blind, while your 2.0 eyesight has to look carefully to find a line of small words: material...., well, the material is the original imported....

what is the core of an electronic product? It's technology...

for example, the pure overseas pedigree in the advertisement, you can take a closer look: technology input in cooperation with foreign capital... Unfortunately, the technology input of this company is not to make electronic products that need the most technology, but jam... What's the most important part of jam? It is not the technology input, but the real pollution-free fruit.

The frequency of such pure imports is so high that almost every large enterprise will use them. After all, large enterprises have a wide range of products. If an enterprise does not have a product of "pure overseas origin", it is too humiliating. If it does not have a single product, it has to be upgraded.

The third kind of overseas enterprises with the highest gold content is the model of Keshi furniture and Dekun electrical appliances. Take the most popular Keshi furniture sold in the imperial capital as an example. First of all, Keshi furniture is not a household name in the Empire, but it can be ranked among the light luxury furniture.

What is the degree of light luxury? It takes about two million dollars to buy a complete set of their pure Italian furniture. And luxury furniture only needs four million yuan for the living room furniture. This luxury is not affordable to ordinary people. Customers are mostly concentrated in wealthy families, but not at the top of society.

The quality of Keshi furniture is quite different from that of the fake foreign brands. His products are excellent and have a good reputation. The most important thing is that Koshi's is indeed a trademark registered in Italy, which is imported from Italy, so the advertisement is also played: true Italian origin, 100% imported from Italy, and pure handmade in Italy for two hundred years...

few companies dare to directly advertise like this in the market, which is not "original import" and then use very small words The words "100% imported from Italy" and "handmade in Italy for 200 years" in black and white indicate that they are not fake foreign brands, but genuine overseas brands.

These two words can't be false. After all, if it's checked up, it's a false advertisement, and any enterprise can't bear it.

Wait a minute. Look carefully.

It's a trademark registered in Italy. There's something fishy about it.

"Mr. Wu, you've developed very well in the past two years. You just registered in Italy. I thought you couldn't do it. I didn't expect you to do so much now." Su Su couldn't help admiring that Keshi had sold out in the imperial capital only four years after its establishment.It has been so hot in four years, which is one of the most successful business cases.

"I caught up with the upsurge of overseas brands. At that time, when I registered the Italian trademark, it was still the line of old trela. If I hadn't got the registration of this handicraft workshop in Italy, now I can't say that I was" made in Italy after two hundred years ". Don't you know that today's social elites love Overseas crafts, and they are very good at it one by one This is the registration of Dali handicraft workshop, which makes me stand out. " Mr. Wu is obviously very proud and shakes his head.

Once an enterprise has been established for only four years, it will feel very different once it has been listed as "made in Italy for 200 years". Moreover, it is indeed a trademark registered in Italy. This is a real foreign brand.

"Hi, the Italian handicraft workshop I made for you was just opened by a neighbor of my classmate's classmate's friend. There were only three people in the workshop, and Lao Wu's business was settled in a moment. It didn't cost much." Cui Guoyue tells the truth.

In fact, there are only three people in the handcraft workshop in Italy, which has been purely handmade for two hundred years...

it's like a small private handcraft workshop in Italy, which was bought by Lao Wu with money and transformed into a pure Italian handcraft. Can three people make more than ten billion furniture a year? Of course not.

"Now many people follow our example. My Dekun electrical appliances are selling well. However, a Dekun electrical appliance company has been killed. Like me, a small German factory that is going to close down has been put up. This Dekun electrical appliance company is very aggressive. It has the background of the second generation of government officials, and there are advertisements on all major TV stations. If it goes on like this, my Dekun business will be strengthened by them. ”President Xu sighed deeply.

In the Empire, there are more and more domestic enterprises which have all the procedures of foreign brands, and the competition is increasingly fierce.

"Then you have to advertise." Su Su immediately pointed to Gao Leng: "he's very good at planning. I'll give the planning of Huantai annual meeting to Xingsheng magazine. Gao Leng, in this way, you can give Lao Xu a friend's price!"

Gao Leng is glad to hear that business is coming.

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