Chapter 784

"Transfer out your Lincoln car and we'll pick him up together. When we get to Xingsheng, we'll drive him to the door and join the company. Isn't that better?" Shareholders suggested.

"That's a good proposal." Lu Yajun agreed: "Gao Leng has been promoted to the general manager of Xingsheng magazine. The news has been published on the official website and magazines. However, apart from our Xingsheng magazine, no media has followed up. It's not surprising that an enterprise has changed into a general manager. However, if an employee of an enterprise has become the general manager from an ordinary employee within one year, and the employee is the general manager I'm going up on my own. From 2000 yuan of news during my internship to 3 million yuan of annual salary and holding shares, I'm very inspirational. I'm honest and curious. I'm full of news! "

News point is a word often mentioned in the media population.

People often ask, "Oh, our store is open. You are a reporter. Can you report it?"

"Are there any news points?"

"What is news point? My family sells fish. It's very spicy, isn't it? "

...

What are the news points?

For example, if you sell fish for business, others also sell fish for business. If you are an ordinary fish seller, you can make an advertisement in the newspaper. XX store is open, but you will never invite a reporter to report on it, unless you invite a reporter from the shopping desk. Because news reports are subject to strict auditing, there must be news points. If there are news points, they can be hard pressed even if they are given red envelopes.

And another one sells fish, the fish is put on the naked I female, mermaid feast, novelty hunting, unique, there are gimmicks.

Wow, here comes the media. Click and click. This is the news point.

Another news point is that there is social positive energy, such as Gao Leng's promotion: it took a young man only one year to go from an intern to the general manager, and the general manager also held a promotion banquet for him in a big way. Even the general manager personally drove him, and all the shareholders took him to the company.

Well, it's inspirational and eye-catching.

"Yes, so we have news points. With news points, we can use some relations to invite some media to send manuscripts to him. It's a big deal that we pay according to the advertisement soft text. Good social headlines! It's hard to make headlines in finance and economics, but it's no problem to make headlines on the front pages of major portals, plus a brush on microblog... "

" yes, when the heat comes up, it's like a big advertisement for Xingsheng. It also fully reflects our style of Xingsheng's good use of people, promoting talents out of the ordinary, promoting talents out of the ordinary, and cherishing talents. This kind of news has great influence on those graduates in our school Students are very attractive. Every year we recruit interns to compete with the big media, but we can't compete with them every time. With this, we can definitely recruit some special fresh blood this year. "

Enterprises not only need those veterans, mature veterans who have accumulated many customers and informants from other media, but also need excellent interns. Many people come to interview Xingsheng magazine every year, and the email of human resources department is always full with hundreds of resumes deleted every day. But it takes luck to recruit good interns every year.

How to say, some of the high-quality students in really good universities want to go to the official media for postgraduate entrance examination, doctoral studies, or not to the entertainment oriented magazine Xingsheng. In the competition for talents, Xingsheng can't compete with the official media.

However, if the high cold is created and becomes popular in the social version, it will be different.

Popularity is needed by enterprises, and promotion can be achieved through hype.

And the talent is the enterprise needs, hype high cold promotion can also get better.

Xingsheng takes Gao Leng's promotion as the selling point of Xingsheng. According to LV Yajun's request, Jian Xiaoshan rushes out all night. This plan is to cooperate with Gao Leng's grand promotion ceremony in the company. The board of directors is present to motivate the employees. This is one aspect. On the other hand, Gao Leng was promoted to general manager within one year. This outstanding achievement was spread through the media.

Of course, hype costs money. Although there are news spots, it costs money to report such a thing. It takes at least a million yuan to spread the news.

business circles are not their own circle of friends. Few people hold it for no reason. If you spend money and bend over to hold it, you will surely benefit others.

Is Lu Yajun just praising Gao Leng and making him dominate the social and financial headlines? That's too small.

The white way, the black way, the official way, the way is the way.

There is also a way for the media to hold and step on it. For LV Yajun, being able to make a profit is the king's way. To win the market, win the reputation, and then win the talents, what is a mere million?

"That's a good idea. We Xingsheng have made so many headlines, but we don't have a famous reporter. You are really proficient in media, Mr. Lv." After nearly an hour's meeting, shareholders nodded.

"It's not my idea." LV Yajun is a little tired with a smile. It's a waste of energy to hold a meeting. This is something ordinary employees who don't want to do. Every step of decision-making is a brainstorming. What's more, if Xingsheng wants to present a famous reporter, other media can't buy all the advertisements. Those who buy the advertisements will applaud. What about those who don't? How to deal with their satire that this is a hype? After all this was arranged, LV Yajun seemed very relaxed. He took a sip of strong tea and breathed a long sigh of relief."Not your idea? It was you who called us early in the morning and said that Xingsheng wanted to make a new star and create a famous reporter to be our trump card, so as to smash the history of paper media without famous reporters. "

Is there a famous reporter in paper media? There is no doubt that there is. But it's only famous in the industry, but it's nameless in the mouth of the common people.

If you think about it carefully, can you think of many TV hosts and accurately remember a reporter who wrote a report?

Very few people will.

"I used the idea of high cold." Lu Yajun laughs with deep pride: "he originally proposed to use his own microblog to release news. He said that he wanted Xingsheng magazine to publish a microblog of" the first informant in China ". Do you remember? At that time, when I specially approved it, some of you still didn't agree with it! "

In this way, these few shareholders who seldom ask about the affairs of Xingsheng think of it. They are a little embarrassed and smile, but they give a thumbs up in admiration.

"At that time, you said that a reporter wanted to use his own microblog to send news. I thought it was right to build our own famous reporter, but I also thought that a young man who just graduated didn't know whether he was too rich. I agree with that way! "

"Yes, I agree with this way, but at that time I was worried about creating a famous journalist. What if someone changed jobs?"

"Yes, I had some doubts about this way at that time... After all, there was no paper media in the industry to do this. I was also worried about this person's Micro blog to release our official news, and he and your special approval can release it without any audit. I think it's too risky. But deep down in my heart, I agree with this way! "

For a moment, the shareholders who opposed Gao Leng changed their tune. Originally, they were not optimistic about Gao Leng, but they agreed because of President Lu's face and the fact that President Lu's share was the majority. However, they did not expect that Gao Leng was really the back wave of the Yangtze River and the front wave was dead on the beach.

Lu Yajun didn't say anything more. He wanted to save face for them. He just laughed happily.

"Well, let's play mahjong for a few rounds first. Manager Jane, you should make good arrangements. Gao Leng will get off the plane at two o'clock in the afternoon, right? We'll leave after lunch. You can call my secretary. There's one in DIDU. " Lu Yajun said, several shareholders stood up

Hua Hua, and all the directors in the meeting room stood up to watch the bosses leave. After the bosses leave, manager Jane's meeting will be busy.

How to plan the policy down, step by step to implement can be details, every step must be seamless, and for Jane Xiaodan, this kind of planning is within her ability, and more than enough.

Everything is waiting for the moment when Gao Leng gets off the plane.

But on Jane Xiaoshan's face, there is a trace of sadness.

Bad. The reason why I didn't pick up the plane is because I'm afraid of being sensitive. But the shareholders proposed to pick up the plane. It's not good for me to say that mu xiaoleng is Gao Leng's girlfriend at the meeting. It's not good for Gao Leng because the company is cheating on each other.

We have to think of a way. If we take pictures of this, it will be troublesome for some people to take it out and make articles, Jane Xiaoshan thought.

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