Chapter 896

The mystery of the imperial economic summit

two jiao are fighting like a raging fire here, Gao Leng is sitting on the table there, Jiang Taigong is fishing, and the fish are rushing to his table. Wuchuan, a large inland province, has unlimited business opportunities, which contain countless entrepreneurs with long-term vision. Nowadays, the labor cost of coastal cities is soaring, and most large enterprises move their processing plants inland.

He Xiangxi, the general manager of Wuchuan branch of Xingsheng magazine, sat on the table and did not want to see the graceful dancing on the dance floor. He approached Gao Leng and quietly listened to his boss's instructions. After listening for a while, he was worried: "General Manager Gao, the summit in inland areas is not on file. Moreover, Wuchuan province took the lead in an economic summit just a few years ago To be honest, the effect is very bad. "

"It happens that all these big men are here. You come up with a plan and I'll operate it." Gao Leng pointed to the people on the dance floor.

It turned out that Gao Leng was going to hold an Entrepreneur Summit in Wuchuan Province, which was led by Xingsheng magazine and dominated by Wuchuan branch of Xingsheng magazine. Next month, he invited all top-level entrepreneurs from Wuchuan province to attend.

It sounds simple, but it's really hard.

"Mr. Gao, there are only seven or eight enterprises in Wuchuan province that can rank the top. Even if these seven or eight enterprises are not enough, there are at least fifty enterprises in a beacon club. You don't have to look at the entrepreneurs now, but there are not many first-class enterprises in the country. Wuchuan Province alone that a few leading enterprises simply can not support the field ah! Is the summit too high-end for Wuchuan province? " What's going on in the branch office? It's reasonable to say that although Gao Leng is flattered by a circle of people, he still puts forward his own opinions and doesn't go with the flow.

Gao Leng couldn't help but give a thumbs up to Ho: "president he has rich experience."

He Xiangxi said with a modest smile: "I know that if Wuchuan branch takes the lead to hold such a summit, our branch will make a lot of money. This year, we can earn millions of advertising expenses at least. Among the branches, this year's advertising performance is absolutely ahead. But it is true that the economic strength of Wuchuan province is no better than that of the coastal areas, and the summit will not be held. "

A branch of a magazine can get millions of advertisements. After all, they mainly issue Xingsheng magazine, but they don't publish it. At most, they can get a few pages in it, so the cost of advertising is very low. It can be said that in addition to giving the headquarters some channel fees, all the millions of advertisements will go to the branch offices.

That's like making millions in vain.

"Millions?" Gao Leng shook his head and held out two fingers: "you can get at least 20 million advertising expenses."

He Xiangxi's eyes are wide open, 20 million yuan, which is a sky high price for magazines in inland areas. This means that President he has become the number one in the local private media: "but how can this summit be done?"

The entrepreneurs summit is the most congenial gathering of entrepreneurs born in the empire after so many years of economic development.

The summit can be seen as a gathering of big men.

The international summit is a gathering of international powers. They gather to talk about the next international situation, economic or territorial. If you can't come to rob my oil, then my submarine won't go to your sea area. Let's discuss the next things and draw up a treaty.

The financial summit in Asia is a gathering of big and small countries in Asia to draw up new economic treaties. High political leaders of all countries negotiate national business orders, and promote business leaders of their own countries to negotiate international business orders with those of other countries.

The famous domestic economic summit held by the Empire every year is divided into North, South and East. The south is generally hosted by Nanfang XX newspaper. More than a dozen powerful media in the south are invited to follow up at the same time, and famous entrepreneurs from Guangzhou and Hong Kong are invited to attend. There are industry rules. For example, lighting enterprises have the rules of lighting enterprises, and food enterprises have the rules of food enterprises. Now these rules are all set by business associations. However, although the summit will draw up some new rules for business associations, it will still provide more opportunities for big men to gather together to discuss cooperation.

What does the media make?

As long as these bigwigs come to the summit, the media will report, right? In particular, the front page of the main media is full of important enterprises, while the back pages are the pages of other enterprises. Plus more than a dozen media follow-up at the same time, it can be said that this is a feast in the financial section of the media.

That's where the media makes money.

It is needless to say that big enterprises are in this position. Being invited to attend the summit has given the newspaper industry enough face. A series of reports, such as the front page headlines, the follow-up interviews with big men and the introduction of leading enterprises, are indispensable. Although big enterprises don't need to buy space, they have the same money and status in the world. They will pay a lot of advertising expenses to newspapers and more than a dozen other media when they attend the summit. Anyway, they have to invest in advertising every year. It's appropriate for the summit to give them face.

What about other small and medium enterprises? Large enterprises, on the other hand, can get a place on the front page and also rank first in the exclusive interview with the major media for one year's advertising expenses according to the rules. For smaller enterprises, the front page of these shrimps can't go up. Maybe the second and third editions are also very good. Advertising expenses are indispensable.

In the south, there is a summit in the south. In the East, Shanghai is the business circle. They have their summit every year. In Beijing, Beijing is the business circle. It's kind of like a group of people in the world. Every year when the summit is held, the media will make a lot of money.And making money is only one aspect. The summit is the best time for media tycoons to make contacts. The general manager of powerful media has amazing contacts. Whether it's a big old-fashioned enterprise or a new enterprise, the annual summit can let the organizers seize a large number of contacts.

Contacts and money are all in the bag. The summit is a good thing, but not everyone can do it.

There are three aspects to judge whether a summit is high-grade: who is the organizer, who is the leader, and how much is the on-site transaction volume.

"Yes, we can't make a success of the summit. Unless there are famous enterprises to support it, and several more can afford it, but there are no such enterprises in Wuchuan province." He Xiangxi, the general manager of the branch, said.

"Yes, there are only two high-grade large enterprises in Wuchuan province. The reason why the southern summit is well held is that hundreds of enterprises have followed up, is not because there are dozens of Super enterprises to attend? These super enterprises can support a medium-sized enterprise with any single list, and then these medium-sized enterprises come in droves. " A boss around Gao Leng has a long voice. He is the boss of "medium-sized enterprises". He dreams of winning the list of world-class enterprises.

"The economic summit in the north, the East and the south, in addition to self operated enterprises and state-owned enterprises, also included many famous foreign enterprises. Of course, it was very popular. What we can't do in Wuchuan province is to put it bluntly. 80% of the people who can attend the summit are on the dance floor now, just a few dozen people. "

For a time, several bosses around Gao Leng talked and shook their heads.

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