Chapter 1026

"Let's not talk about the summit, sister Shan. Let's talk about this column of Yuzhi in Xingsheng magazine." Gao Leng smiles at Yu Zhi: "I told Yu Zhi before I came here. I don't just want you to support my summit. The most important thing I come here is to talk about cooperation with Yu Zhi."

"Go ahead, I'll listen carefully." Said Sister Shan.

"I know you want to do charity in silence and do good in a low-key way." Gao Leng seriously explained with a smile: "and I think the media should also take on the responsibility of helping the people in addition to speaking for the government and satisfying the people's desire to read. Now too many media are just doing Star News... Many national media are just shooting star skirt bottoms....

GAO Leng takes a meaningful look at Yang Peng....

Yang Peng's face turns red and white. His popular magazine is a pure entertainment magazine.

"After this summit, we are going to join the financial column..." at this moment, Yang Peng is obviously not strong enough to explain.

"Come on." Gao Leng said with a smile instead of a smile that the smile is just a knife... To encourage the younger generation and the deep irony, he patted Yang Peng on the shoulder: "Xiao Yang, it's necessary for the media to take on the responsibility!"

...

when Yang Peng looks at Yang Guan and Gao Leng, he can't wait. Yang Guan's poisonous tongue is outspoken, and it's very blunt to say it directly. Gao Leng's poisonous tongue is introverted. It seems polite, but in fact, every word is a knife.

"Yes, there are too many gossip now. There is no positive energy at all!" Sister Shan agreed with Gao Leng's words: "you said that if you spend so much time reporting a star, you can't report those who need help? You can't report scientists or anything? Although my own daughter is a star, the news is so messy that I can't even watch it

Sister Shan is in the pit.

The column she said is exactly what Gao Leng is going to do, but Gao Leng has a more "Yuzhi" title.

In Gao Leng's opinion, as a national newspaper and magazine, in addition to the star's gossip, there should also be reports on finance, people's livelihood and other aspects. What's more, there should be charity, which is surprisingly consistent with Shanjie's view.

"So, I want to cooperate with Yuzhi to set up such a column, one issue every month, and each issue will write about four veterans in need of help." Gao Leng warned.

Sister Shan eased over, narrowed her eyes and shook her head after thinking about it: "Mr. Gao, if you really have the responsibility of the media, then you can directly open a column like this, and help those poor people write about it every issue? Why do you want to be named Yu

"That is to say, I want to make money when I talk about media responsibility." Yang Peng is well aware of the difficulty of the media operation, but he has a bite: "Mr. Gao, if you have the responsibility of the media, why don't you just open a column to relieve the working people? Don't be so stingy in a column. It's worth investing in a big magazine like Xingsheng, which specializes in people's livelihood

Aware of the thorns in Yang Peng's hard words of the media, he knows that the layout of people's livelihood is at a loss. It's a burden for the media.

Nowadays, most people say that the media is not responsible. The entertainment page is updated so fast every day, occupying a large number of pages. However, the news of helping the poor people can't keep up with one thousand of them. Why do they pay attention to the actors instead of the common people?

News about people's attention: social news, but at least half of the social news has gone hunting for novelty, such as uncle next door cheating on his sister-in-law, fighting with junior three in the street, and so on. News about helping people only comes out in ten days and a half months.

Why?

Is it because these journalists have no moral integrity and media responsibility?

Gao Leng sighed and explained: "sister Shan, you also know that Xingsheng magazine is a private magazine. There is no denying that we want to make money. This kind of charity column, let alone making money, is very difficult to recover the cost. You see, there are three or four veterans' reports every month. How much space does that take up? Xingsheng newspaper has one page a day. If it advertises, it will cost 500000 yuan a day. "

Gao Leng put up a finger: "this is still the discount price of old customers."

"Xingsheng magazine only publishes once a month, which is more expensive. Last year, the annual advertisements submitted by Xingsheng magazine reached 300 million. Magazines are high-grade, but the layout is expensive. The salvage column costs more than three million yuan per year according to the price of the layout advertisement. But the actual operating cost is far more than that. You know, if it's advertising, it's easy. Just ask the enterprise where to put the advertising map, but what about the newspaper? It will cost at least five journalists, and the minimum investment for the whole year will be more than four million. "

As soon as Shanjie heard this, she thought that it was really hard for a private media company to make 4 million less money every year.

"What's more, I want to focus on promoting this column. What's the meaning of focusing on promoting? It means that we need to open up a channel for this column on the official website of Xingsheng and implant at least a dozen pages, which requires a group of people to do; to apply for official microblog and wechat for this column and push new reports every day, which requires a group of people to do; to advertise in other media, which costs at least tens of millions. "Sister Shan's face has changed. It's not just that Xingsheng magazine should make 4 million less every year? This is to make them lose tens of millions every year...

now the official media with annual state funding can't do it, let alone Xingsheng. It's no wonder that the media entertainment section now accounts for the majority. Everyone likes to watch stars. The advertising expenses of this section are the most expensive. It's an important part of the annual economic operation of a media.

Today is a market economy. Everything depends on the market. There are both advantages and disadvantages. Why is the role of the media gone? After all, it's still a word of money.

"Charity needs to spend money. It's not impossible for a media company to publicize charity without making money. How many years can it do it once? No way. " Gao Leng held out her hand and held sister Shan's hand tightly: "sister Shan, I really want to run such a column for a long time, so I need the star aura of Yuzhi."

"You go on." Good sister obviously to the idea of high cold has been very recognized.

"If I just open up a column to do charity, I will definitely lose money. But if I link stars with charity and formally set up a column, it will be different. This is the first charity column named after a star in the Empire. Of course, it's Yu Zhi. Behind her is your donation. This column will be created as a boutique by Xingsheng magazine. Those old veterans of the Anti Japanese war are worthy of Yuzhi's attention and more worthy of being reported. " Gao Leng held out her hand and said, "I know you have a good heart, sister Shan. Our report is not about who donated money. We're about every funded veteran of the Anti Japanese war. We'll give them an exclusive interview. Aren't they worthy of special coverage? Is only the star worth it? "

She nodded again and again: "yes, give us a report on the Anti Japanese War veterans funded by us. Only in this way can we really warm the hearts of the people. They are shooting down such a good society, which is worth recording!"

Before she knew it, sister Shan blurted out, "we'll help you." Gao Leng just said a few words, but they all came to her heart.

"So, I want to invite sister Shan and Yuzhi to do something. We'll set up a charity program to let these stars who have made a lot of money but don't do good deeds follow suit. Let those media science who only shoot the bottom of stars' skirts for money every day... Especially those female stars who live ask fans for gifts and claim to be doing charity, let them learn as well..." Gao Leng said Li Li, once again gave Yang Peng a meaningful look www.novelhall.com , the fastest update of the webnovel!