Chapter 1088

"You'll be busy for a while, and I won't beat around the bush. Well, I have 8% of the original shares of the popular magazine that can be sold. I'm here mainly to see if you want the shares." Zou Da is straightforward. Obviously, he is ready to sell his shares.

"I'm an old employee of popular magazine. I don't want to sell shares at this juncture." Zou Da sighed, as if he had no choice but to sell shares. An old employee sold shares to Gao Leng at this juncture, which undoubtedly helped Xingsheng magazine to acquire popularity.

"Brother, what's the matter with you?"

"Well, it's hard to say. There's something wrong at home. Anyway, it's a bad time." Zou Da deeply talked about tone: "my own liver is not good, also can't for popular service, simply retired."

Gao Leng didn't say anything, but he laughed faintly. It sounds like some water. What happened at home? Come on, selling shares is just for money.

"The price, according to the current market price." Zou Dasuo said that he was open. He looked at Gao Leng with confidence. Now no one wants the shares of popular magazine more than Gao Leng. It is well known that Xingsheng wants to swallow the shares of popular magazine.

"The current market price is relatively high." Gao shook his head coldly and gave a light smile, with an expression he didn't really want: "in a few days, the shares of popular magazine will not be valuable now. Why should I buy yours now?"

Zou Da's face changed.

That's why he is now looking for Gao Leng to sell shares: now the price is high. People with a clear eye know that Xingsheng magazine, which has won the omsas venture capital company, is also a must and has enough strength to win the popularity. At present, the popularity is in chaos. When it is in chaos, the share is not worth much, at least it will depreciate a lot. It can be said that from the day when Gao Leng launched headhunting, their shares will become less and less valuable 。 The popular magazine is not listed. This kind of share division is an internal share division, and selling is also an internal sale. The price depends not on the stock market, but on the negotiation between the buyer and the seller.

To put it bluntly, even if the market value of the popular magazine is one billion yuan, the first 8% of its shares have been sold, and the buyers can give millions at most, because the market value includes his labor cost, vehicle cost, etc. the price of the media is really not high, and it's still paper media. The internal share trading of paper media has always been low.

What's more, the market value of popular magazine, a kind of paper media, is less than one billion yuan. Today, the market value of popular magazine is no more than 500 million yuan. Popular magazine is not like Xingsheng. Xingsheng has unlimited development prospects in all aspects. What popular magazine has been doing is shooting stars. Although this kind of pure entertainment magazine is very famous in the entertainment magazine industry, it can be sold. It is estimated that the market value is not high.

This is the particularity of paper media: there are not many hardware and equipment, and the cash that can be cashed is only those cameras and cars, and there is no land. Most of the paper media are rented office buildings.

More value of paper media is reflected in its employees and distribution channels, and its employees are losing a lot. The relationship of distribution channels is also in Lao Yang's hands. This is a human relationship. It's impossible for you to buy Lao Yang's channels when you buy popular.

Distribution channel is one of the core competitiveness of a paper media company.

According to the distribution channel, the popular point is the route of distribution, and the form of your magazine or newspaper for readers to see.

If your magazines and newspapers can only be seen by readers in newsstands, they are doomed to collapse and the circulation is too small. In addition to newsstands, where should paper media be distributed?

Whoever has more channels will have more distribution.

For example, magazines on the plane can only be accessed by certain fixed media. The on-board channel of China Southern Airlines mainly supplies magazines and newspapers of China Southern Airlines, but you will also see other magazines appearing on the plane. How do other impurities get up?

Channel fee.

Channel fee is very expensive, the channel fee of China Southern Airlines is: one yuan per day. That is to say, the channel fee of one yuan will be paid to China Southern Airlines media for every other impurity. If one hundred thousand copies are issued on all the planes of China Southern Airlines on that day, one hundred thousand yuan a day will be given to China Southern Airlines.

If 100000 copies are lost on all the planes of China Southern Airlines, the quantity will be just about the same.

EMU also has special magazines, but EMU magazines are all in the hands of the Railway Bureau, and there are no other media magazines on EMU. The advertising cost of EMU magazine is very expensive, and the most expensive is in this channel: when you get on the bus and have nothing to do, you just flip through the magazine, and the targeted audience is stable enough, so the advertising cost is naturally high.

There are also some newspapers with fixed distribution at the entrance of the subway, which also requires channel fees. Newspapers are paid monthly, and the channel fees vary from several hundred thousand for a month's distribution on the subway. The popular magazine has applied for the national media channel distribution, but also widely promoted in other channels. The biggest advantage of popular channel is the distribution on civil aviation aircraft.

It's not China Southern, it's Imperial. This level is different. Imperial civil aviation is in charge of China Southern Airlines.

Civil aviation has civil aviation media, including all channels of Shenzhen Airlines, China Southern Airlines and other international flights in China. So if the magazine can get on the plane of civil aviation, it will be on a higher level. After all, the customers who take the plane are middle and high-end groups. It's easy to sell the advertising expenses of such groups.Popular magazines get on airplanes, so they take a lot of advertisements such as expensive watches and cars, which is one of the core competitiveness of popular magazines. Otherwise, how can a magazine that only writes about the bottom of stars' skirts win some advertisements for luxury goods? These luxury goods manufacturers are also reading in their magazines, which can be seen by potential customers on the plane, and the advertising price is cheaper than the price of civil aviation magazines.

The channel fee of civil aviation is very expensive. The price is not discounted. The channel fee is two yuan a day for a book. That is to say, for a plane published in other magazines, two yuan a day will be given to the civil aviation media.

Lao Yang won according to the packing price of three million yuan a year.

Three million, that's the price of cabbage!

If you can figure out how much it will cost for other people to go to the civil aviation for a book a day, and 100000 copies a day, then how much will it cost for a year? More than 70 million channel fees! Even if you give a discount, it will cost more than 50 million yuan, and Lao Yang won three million yuan.

Can you win the popularity, you won the civil aviation channel? Of course not. You have to expand the channels yourself. How much is a paper media worth, excluding employees and channels? Apart from the staff and civil aviation channels, the price of popular magazine has greatly shrunk.

Zou Da is sure that if he wants to sell shares, he must sell them before he buys them. He will sell them at a good price. If he is sure that Gao Leng will win popularity, and if he has shares in his hand, it will help him to win popularity. He will buy his own shares at any cost.

Maybe we can get a higher price than the market price.

Gao Leng lightly smiles, puts down the wine glass, and knocks under the table. After a pause, he habitually knocks with rhythm.

This habitual action shows that high cold is in the layout.

www.novelhall.com , the fastest update of the webnovel!