Chapter 1110

Yang Peng sneered and apologized? This word has never appeared in his life, he glanced at the paper, saw a few keywords, his face changed.

He immediately reached for the paper and looked at it carefully.

"Popular, how to develop in the future?" For a long time, Yang Peng looked up at Gao Leng with passion in his eyes.

"That's what you're good at, isn't it?"

Yang Peng picked up the paper and looked at it again: "does Xingfeng not develop in the direction of comprehensive magazine?"

Yang Peng didn't say "popular", but "star popular". This attitude shows the change of his heart. He is no longer aggressive, but also put away his fist, with a very embarrassed smile on his face.

"Hold... Sorry... Mr. Gao, just now I'm too..." it's not easy for Yang Peng to apologize, he hesitated.

"Little things." Gao Leng interrupted.

It's not proper to beat the table. It's normal to be pressed by high pressure, but it's not necessary.

"First, when the group grows, there will certainly be many similar magazines of Xingsheng magazine, but at present, they don't need the same magazine business, so they can't copy Xingsheng's way. Second, you are very capable, but you are not good at overall planning. Your overseas business is fan economy, making a small profit, right?" Gao Leng said.

Yang Peng nodded. The company he opened overseas is a small fan economy company. It specializes in fan business around the industry chain of those stars in Europe. The company is not big, but the profit is considerable. This considerable profit is relative to investment and income. A small investment can get 100 times of income, which is a great success for Yang Peng, who was still a graduate student at that time Good exercise.

At this summit, Gao Leng saw his shining point: Yang Peng, who has been a fan economy before, is especially good at connecting celebrities with live broadcast. He is skilled in his technique. He has a lot of experience in fan economy in Europe and the United States. He is able to cope with the relatively backward domestic Artist Circle.

"In fact, xingfengxing has a broader development path than Xingsheng magazine. Xingsheng magazine is the first paper magazine in China. In the future, it will develop a number of magazines, newspapers and other paper media. In addition to entertainment reports, xingfengxing focuses on expanding the business of entertainment circle. This business includes fan economy business that you have experience in the past, and there will also be investment films Depending on the business, by the way, it's OK to add an artist business. Now the business of doing artists is also very profitable. "

In this way, the expansion of Xingfeng is indeed broader than Lao Yang's previous setting.

"Invest 100 million yuan, and give it to me?" Yang Peng was a little surprised.

"Yes." Gao Leng nodded in affirmation: "I only judge the general direction, you can do the details. I suggest setting up a fan economy business group. You have experience in this field before. The fan economy of the empire is just in its infancy. Compared with those scalpers in the market, our regular army is sure to make a steady profit. "

Fan economy is a very invisible one in the extended economy of entertainment circle, but it is well known by fans.

When we see the media often appear in the airport pick-up, the uniform uniform clothing pick-up is generally operated by a company specializing in fan economy; when we listen to the star's concert, the uniform clothing, hand holding a unified indicator light, and other collectibles purchased are mostly cooperated by the specialized economic company.

Economic companies and artists team work together to organize admission, pick-up, promotion of peripheral products, and then share with artists companies.

This is one aspect.

On the other hand, instead of cooperating with the artists' team, they developed some small products of first-line stars by themselves, such as the artists' photos and decorations on the cups. The products made by regular fan economy companies are of high quality and high grade, which will attract a large number of fans to buy and artists' group buying.

At the beginning, Yang Peng was the second one. After all, the first-line stars from European and American countries would not cooperate with him officially.

Yang Peng has been good at how to develop his business in the face of fans. Now he is left with how to talk about cooperation with stars. Now it's easy to talk about cooperation with some stars by relying on starlight media.

"I think being a fan in China is certainly a good economy, and I'm really good at it. I can also work directly with artists' companies in China. After all, we have some resources to be a magazine." Yang Peng definitely nodded: "at that time, I just wanted to do this when I returned home, but my father didn't think this kind of industry was very popular..."

this kind of industry is really not popular with older people. It's just like when paparazzi was just emerging, many people disdained to do it. As a result, after several years of development, Zhuo Wei has become the first paparazzi now, with many special revelations Star lace companies began to set up.

The first one is often questioned.

"No, it's a competitive industry." Gao Leng obviously doesn't think so. He stands up and laughs: "we don't just earn fans' money. At present, there are no companies in China that organize fans' activities specifically for artists' peripheral products, concerts, meetings and so on. Some artists do it themselves, but they can't do it, so it's not standardized. Some artists don't do it, so fans pick up and hold concerts When there is chaos, and the money is also made by scalpers. "At present, although many domestic star fans are crazy, and many companies are making star peripheral products, none of them is particularly big, and the kind of company that can include most star peripheral products has not yet appeared.

After all, the Empire's entertainment industry began to develop rapidly in the last 15 years, while the fans' surrounding market began to appear amazing blowout in the last five years.

"If there is a company specialized in fans for standardized promotion, I think artists companies will be interested, but the premise is that this fan economy company must be professional enough." Yang Peng said.

Yang Peng is really smart about fan economy, and Gao Leng nods in praise.

"As long as we do well, it will be a large amount of revenue. If we want to do well, we should be the first fan economy company in the Empire." Gao Leng held out his hand and patted Yang Peng on the shoulder: "the first customers we face are mainly stars. We cooperate with stars and then face fans. Under the authorization of the star team, we develop a series of peripheral products, such as pillows, quilts and collection cards. When the stars cooperate in any large-scale event, we come out to organize fans to come to the scene. The key is to be bigger and take the lead in this market. It's no fun to be a two star. To be a two star, it's necessary to include more than 50% of the second tier stars of the Empire. "

Don't underestimate the fan economy. As long as you are a well-known leader in China, almost all the first - and second-line stars will come to you for cooperation. After all, peripheral products are one of the most important things for stars to create value. This is the money that stars don't make when they take over advertisements. If there is a company with rich formal experience and specialized in fan economy, it will also be your big name when you cooperate.

Just like some male stars separated from the South Korean team, they have released several airport pick-up photos. Fans are in order, dressed in uniform, hand in hand to open the way for idols. None of them are crowded, and none of them rush to take photos, which has caused reputation in the industry.

After a male star's concert, every fan's stool was well placed, without any scraps of paper, which became the headlines for a while, making people feel that the male star's fans have special quality.

Is it because the quality of fans of this star is so high?

It's not true.

After leaving the Korean team and returning home, the artist team has followed the Korean fan economic cooperation method. They have cooperated with the domestic fan economic company, which is quite professional at present. The fan economic company is responsible for delivering uniform clothes, hats and lights to fans before and after the concert. Don't underestimate these things. Although there are imitations on the roadside, every fan who enters the venue will buy genuine brand lamps and hats at a high price.

Fan economy company is professional enough to guide fans to pick up the plane, which is better than rushing to pick up the plane in a mess.

The star team is willing to cooperate with such a company. On the one hand, it will save trouble and face, and on the other hand, it will have a share.

If it is said that the fan economic management partner who becomes a first-line star can make 10 million net profit a year, what about ten? How about a hundred? What about the second, third and fourth tier stars?

This is a huge market, and this market is the most suitable one for Yang Peng, who has overseas experience.

Only by knowing people can we make good use of them.

Lao Yang knows that his son is suitable for this, but he disdains to let him do it. After all, there seems to be no system for such companies in China. What Lao Yang wants is to let Yang Peng take over his position and make popular into a comprehensive magazine, which represents social status.

Fan economy?

I don't have social status!

"Do you want to do it?" Gao Leng asked.

"Well." Yang Peng's eyes burst out with light.

"This industry can be listed." Gao sneered: "venture capital's 100 million yuan, you take it all to invest in this, call me when you need my help."

Gao Leng is optimistic about this sunrise industry. What's its social status? If we become bigger and the number one leader, then our social status will come.

"Well, I have to think about it. I have to go to Korea and then to the United States. There are mature fan economy companies there." Yang Peng appeared to be full of fighting spirit. After nodding to Gao Leng, he once again showed a little embarrassed look on his face: "what, Mr. Gao, I'll be busy first."

It's natural for Yang Peng to shout Gao Leng's "General Manager Gao". He has been working under Lao Yang all the time. When something goes wrong, he'll find Lao Yang to deal with it. He has long been used to the environment where someone is in charge of the overall situation. Now Gao Leng is in charge of the overall situation, which is easy for Yang Peng to adapt to.

He can do what he wants to do and what he has experience to do, which makes Yang Peng, who is not suitable to be the helmsman but has strong ability, very likely to grow into an excellent executive.

"Go ahead. The first group executive meeting will be held in a moment. Take a rest." Gao Leng nodded.

The group has not yet been established. There will be many things to discuss in the early stage. This meeting is very important. LV Yajun, Yang Peng, Jian Xiaodan, Lao Diao, Huage, Jianzong and Biao Ge will also be present. After all, Gouzi village is occupied by some shares.

Fat man was also on the list of participants.

The fat man was so excited that Lao Diao, who was under a lot of pressure, was a little nervous. LV Yajun was the most calm. Huage, who had been closed by the emperor's own clothing store for a long time, and Jianzong, who used to do tea business, were excited. After all, their Gao's agriculture got a huge amount of venture capital.At the thought of setting up a group, these men who fight together are naturally enthusiastic.

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