Chapter 1115

"What can we do? Several catering giants are going to discuss green agriculture with you these days. Isn't it just a report of an annual meeting? Even Jane doesn't have to go. Just send a more capable team to get there. " Yang Guan frowned after listening in. Su Su's superiority to his boss made the Secretary feel a little uncomfortable.

We have long talked about the cooperation in the green agriculture party. We don't have to worry about it any more. When the ingredients are ready, we can transport them. And the report is really big. We don't need Gao Leng's personal command. Now he is the boss of the group. There are many people to do this little thing. It's enough for Jane to send a more experienced team.

The publicity of the annual meeting focuses on the publicity points. It is easy to stir up if the publicity points are identified. And the point is very easy to find. At first, Gao Leng discussed with Su Su, just two words: luxury.

To report on the sky high price of French wine at next year's conference, more than a dozen BMWs will be sent out, which is enough to attract attention on the page. After all, the group company is all over the world. Although it is not well-known in the world, it is a giant in China.

It's scary to see more than a dozen BMWs. Such a big Huantai doesn't have much welfare. It's just that Huantai used to send out other forms in previous years, but this time it took a more high-profile form.

The common people are most concerned about the welfare. As soon as we say which company has good welfare, the image of this company will rise. The annual meeting of Huantai company is deliberately chosen in romantic France, Susu's own manor. Such a big annual meeting itself is enough to attract a lot of attention.

Corporate image is a very delicate thing. Foreign enterprises will create this kind of atmosphere, while domestic enterprises have only learned to create it in recent years. For example, we have known for a long time that the staff office of Microsoft head office can dress up by themselves. They can decorate their office room at will. Some employees like boxing, so they can design the office as a boxing room. Some employees like the sense of age, so they can decorate the room as an old record.

They put out a lot of programs to spread in the Empire, and similar content appeared on the big screen more than once, in magazines, newspapers and new media.

As early as ten years ago, Microsoft and other foreign enterprises began to do so, which made the young people of the Empire full of worship for foreign enterprises. This is the soft power of enterprises. What many people won't think about is how many employees Microsoft has in total, and only a few of them can have their own office space in the headquarters?

Those who have independent offices on the screen and can decorate their own offices at will are almost all Microsoft executives and senior talents. Not every Microsoft person can do this, but they deliberately weaken this point when guiding. Microsoft's soft power infiltrates into the hearts of young Empire people, and the Empire's information talents are full of love for Microsoft since childhood This kind of soft power attracts talents from all over the world.

This is the brand packaging of foreign enterprises.

Of course, Microsoft's hard power is also here, which is undeniable. Soft power is always the embellishment of hard power. With this hard power and soft power, you can save a lot of advertising expenses.

In fact, the ordinary employees of Microsoft are also very casual, just like the ordinary employees of our enterprise, there is no need to wear a suit to go to work, you can put flowerpots on the table, but if you put it another way, it seems tall. As like as two peas, Microsoft can be searched if you have the heart. Almost all famous international companies have similar promotional films. They are almost identical with Microsoft's propaganda. They also have the same employees who can dress up their own offices.

Obviously, Huantai group, which has become bigger, has also begun to learn from the soft power propaganda of foreign enterprises. Before, similar advertisements of Huantai company appeared in the media every year. Now, when the imperialists talk about Huantai, they will say: ah, this company's welfare is particularly good!

Welfare is really good, but there is also a lot of pressure. We should emphasize welfare, and then mold the pressure into striving: ah, this enterprise has very good welfare, and the people in it are very active!

At the end of each year, many enterprises will start to report on the annual meeting, such as a company taking out tens of millions of cash to reward on the spot, and a boss rewarding five BMWs to employees. There are also some giant enterprises will film the scene of their annual meeting, make small short films and put them on the Internet.

The annual meeting is an important place for large enterprises to carry out brand soft power publicity, and it is also one of the most important tasks of the enterprise publicity department of large enterprises.

But Yang Guan is right. Although the annual meeting is important, Gao Leng's status is different now. Such a project does not need Gao Leng to interview in person.

Gao Leng shook his head and laughed: "prepare the air ticket, help general manager Jane also prepare, let's go to France together."

"Together?" Yang Guan was obviously surprised.

Gao Leng didn't answer any more, but just lowered her head and continued to teach Yang Guanguan to deal with a certain document. Now Yang Guanguan still doesn't understand that Su Su Su must ask Gao Leng to go in person, just the opposite of putting on the airs of Huantai boss.

She's helping Gao Leng.

It's just the way she has always been strong and oppressive. Su Su is used to being strong. She doesn't know how to be gentle any more. What she will do is to tell Gao Leng forcefully: you are coming to this annual meeting, and you must come.In fact, in her heart, she is helping him, cold outside and hot inside.

This is the annual meeting of Huantai group, and it's still in Europe. This annual meeting is controlled by Su Su himself and followed up by several major media. This is a big move. The materials of this annual meeting may be used in the corporate publicity of Huantai company for many years in the future.

You can write special reports on the welfare of Huantai group.

You can also make documentaries, add the information of Huantai in the past, and then match it with the information of last year's meeting to connect the past and the future.

We can also find out a few outstanding employees who have been promoted all the way, interview them on the spot, make albums for them, and use them for promotion in the future.

Su Su attaches great importance to this annual meeting, and many business executives who have cooperated with Huantai will be present. This is a real gathering of high-level elites. Gao Leng's going away is good for him, but not bad for him.

"How many days?" Yang Guan asked.

"At least a week." Gao Leng said: "accommodation for me to book, Burgundy vineyard area, find a better place to book accommodation."

"Burgundy?" Yang Guan was puzzled: "the address of President Su's annual meeting is in the south of France. Do you want to book it to Burgundy?"

"Make a reservation in Bordeaux, near the big vineyards, high-end hotels." Gao Leng did not lift his head: "Su Su will definitely go to inspect her vineyard company, and then I will follow her."

Bordeaux and Burgundy are two famous vineyard producing areas in France. Don't look at the fact that French wine is famous all over the world. Nowadays, one third of French vineyards are targeted by the imperialists. Too many imperialists go to France to buy vineyards and even directly buy shares in famous wineries.

Susu, where to make money and where to go, naturally won't miss such a good business in France. Most of the imported wines used by the high-end hotels of Huantai group are brewed by the wineries she bought in France.

"It seems that you are going to travel all over France." Yang Guanguan said.

Gao Leng didn't say anything and got busy. He was going to France the day after tomorrow. It seems that he has to work late into the night these two days.

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