Chapter 1310

The network of TV series has been spread for half a year, and both "Lang Bang" and "Wei Wei" by director Kong and director Lin have begun to be advertised. The shooting of "Weiwei" started much earlier, so now the advertising placement cooperation has been almost finished. In addition, it is also a modern drama, so there are still many implants.

"Director Lin, will there be too many 50 advertisements?" Gao Leng was worried when he saw the payment form submitted by the director. Only nearly 50 advertisers are on the list.

Implanted advertising is a common way to make profits in shooting TV series. Advertisers are optimistic about the TV series and invest money. Actors take their products or use their products when acting, or shoot in some advertised businesses or tourist attractions, etc.

"How can there be more than fifty? You're doing modern dramas, and I'm doing them. " Veteran director Lin smiles faintly. Her waist is not very good. Seeing Gao Leng, she is worried, but she doesn't even get up. Shooting TV series is a hard work both physically and mentally. She even closes her eyes, and her assistant massages her temples gently.

Modern dramas are always better than ancient dramas. They can be implanted in everything from mobile phones, women's and men's clothes, a drink of water, to the real estate where women and men live, and kitchen appliances used at home.

"There were more than 200, but I refused most of them." Director Lin is very sorry in his tone: "your standard is to create high-quality products, not too many advertisements, so put 50 advertisements, and you can earn more than 40 million."

Gao Leng sees that director Lin is very confident. Although he is worried, he doesn't say much. After all, director Lin, 65, has rich experience in this field. He seriously looks at advertisers. The biggest and most expensive three are private universities, laptops and online games. The total cost of these three is 30 million yuan.

"Your daughter is very expensive. She chose danghong Xiaohua, and she also asked her to stay in the theater all the time. She can't take other jobs. Her cost is more than 60 million. Can she do without advertising?" Director Lin sighed softly: "she's given away more than 60 million yuan by herself. The popular actors are really making money these days. We starlight group are also training artists. If we train more of them, we'll make a lot of money."

"As long as you don't think it will affect the quality of TV series, I'll listen to your suggestions. Mr. Lin, after hard work, how long will it take to finish shooting?" Although Gao Leng is the boss of director Lin, he has always been respected in front of her. After Lin's introduction to starlight group, the level of the group's entire director establishment has been greatly improved. Without her, the director establishment of starlight group will be a group of unknown directors, and with her, it will be different. The level of the old directors will be different.

This is the same reason as the high price of the web site, which is a facade. And director Lin is the face of starlight group.

"Now I feel more and more that Mr. Gao, you really have a broad vision. Unlike other producers, you are quite different from them. The consensus now is that producers always have to intervene in the director's shooting. Even if they don't intervene, they will definitely intervene in the placement of advertisements." Director Lin gives a thumbs up to Gao Leng. As a director, what he is most afraid of is that the producers require a large number of advertisements to be implanted, and inexplicably add some lines and plots for advertising. If she can decide what kind of advertisement to shoot, it will not affect the whole plot as well as make a profit.

"I'm not interested in consensus."

Director Lin recorded 40 million yuan for the advertising placement in his plays, which is quite standard for the plot placement of modern urban dramas. The audience will see the implants in the TV play when they watch the TV play, but more of them are the advertisements inserted in the process of showing. The advertising expenses have nothing to do with the producer. The TV station earns all the expenses, unless you sign a gambling agreement with the TV station.

Gambling agreement is a new mode of cooperation between producers and TV stations, which has become popular in recent years. The former mode of cooperation is that TV stations buy the exclusive or rotational rights of TV dramas, and buy them at one time. Before and during the show, the profits of those inserted advertising expenses have nothing to do with TV dramas. What TV dramas earn is copyright cost.

For example, if a TV station takes a fancy to a certain TV play, it will buy the exclusive broadcasting right of 180 million episodes, with a total of 20 episodes, that is 21.6 million yuan. The exclusive broadcasting right means that this TV station I is exclusive. If other TV stations want to broadcast, they have to buy the broadcasting right from this TV station. The meaning of the right to rotate is that several TV stations buy the right to broadcast the drama together and show it back and forth.

For TV dramas, it's a one shot deal. After the copyright is sold, the audience rating will be good or not. I can't control how much the advertising profit of your TV station is. I don't care. If you give me money, I'll give you TV dramas.

If the TV station has a good vision and aims at a TV play with great potential and buys it at a very low price, as a result, the TV play is on fire and other TV stations broadcast it one after another, then the TV station that bought the exclusive right will make a lot of money. It is said that a TV play named "martial arts biography" has been continuously broadcast for nearly ten years, and almost all large TV stations have carried out the broadcast. However, the TV drama side did not make much money. At that time, it was sold to the emperor TV station for tens of thousands of yuan per episode, which is a one hammer deal.Naturally, it's not that TV stations have always taken advantage of it. Some TV stations have gone astray and bought some junk dramas at a high price. As a result, the audience rating is low, and advertisers have abandoned them one after another, resulting in the loss of underpants everywhere. However, no matter how to compensate for this situation, the TV drama side will not compensate because they have the money.

Therefore, in order to avoid these two situations, there is a new cooperation mode: Gambling agreement.

Gambling, as the name suggests, means gambling.

What's the bet?

I bet on the ratings.

For example, "Weiwei" is now sold to the TV station. The TV station thinks that starlight group is a rookie, so it can give you 40 million episodes at most. But starlight group thinks it's not right. After all, this play is a high-quality play, which has invested a lot of cost. If 40 million episodes are definitely lost, at least 120 million episodes will be needed. In this case, the negotiation between the two sides is invalid, so it's necessary to carry out“ Audience rating vs. gambling.

If your ratings can reach 3 points, I'll give you 120 million episodes. If your ratings don't reach this point, I'm sorry, 40 million episodes.

This is the gambling agreement.

"Are you going to sell it to TV station I, or do you want to rotate it, or sign a gambling agreement?" Lin asked.

These three directions determine the profit of the play: selling copyright.

When it comes to the end of a TV series, it's time to close the network. Sometimes the fire doesn't mean that the film maker is making a lot of money. The film maker of the fire is losing money. There's a lot of water in it.

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