Chapter 1379

Gao Leng didn't make such a decision as soon as he patted his forehead.

M & A is very popular in today's media industry. How hot is it? Empire last year's latest media acquisition data surprised the industry.

According to wind statistics, there were 278 mergers and acquisitions of listed media companies last year. What is the concept of 278? 365 days a year, which is equivalent to every 32 hours there is a merger.

With so many mergers and acquisitions, we can see the fierce competition in this field as well as the fierce competition in this field.

An industry that can rise rapidly must also be an industry that can be easily crushed by others. The winner is the king and the loser is the enemy, which shows incisively and vividly.

"So many." Jane glanced at it and then stepped back to have a look.

On the list are some well-known but declining old newspapers and magazines, some little newspapers and magazines that I haven't heard much about, and some big ones that are on the move.

"Mr. Gao, I haven't heard of this kind of tabloid. Is it worth buying?" A negotiator pointed out the publications of more than a dozen prefecture level cities.

I've never heard of any of these local journals. Many of them are small journals made by some state-owned enterprises in the past few years. They publish one or two journals every year, and they are going to close down.

What do you do with this kind of publication?

There is no name on the list. What's good for prefecture level newspapers and magazines?

"Business is not small." Gao Leng shook his head seriously: "do you know why Wenzhou businessmen are so good? They do everything from big business to small business, from button business to sewing machine needle business, and they do it steadfastly. Business should never give up its small size

Said, Gao Leng stretched out his hand toward more than a dozen of them: "this wave of tabloids and magazines all won."

"Cash merger or share merger?" One of them asked.

There are many kinds of mergers and acquisitions. We often hear that mergers and acquisitions are divided into cash mergers and acquisitions. To put it simply, take money to buy 100% of your shares, hand over money to the company, and you take the money. From then on, the company has nothing to do with you;

another kind of mergers and acquisitions is the merger of shares. Our company is bigger than you, so I actually make money by merging you, because you were going to close down Now there is a big company willing to swallow you, so you have to rely on the tree to enjoy the cool. But my big group won't give you money for annexing your small company.

If you don't give money, you have to take someone else's company?

Naturally, it's always good for you. I'll give you the shares of the group.

You take a small stake in the group, and then you buy the company into the group. Although the shares of the group are small, the group makes money, and the dividends are often more than those of the company. Therefore, this kind of M & A is very common and popular.

"Don't talk to them about annexation of this kind of leek." Gao Leng sneered and pointed to those enterprises: "cash merger and acquisition."

From the other side's point of view, he is a newspaper, but from Gao Leng's point of view, he is just a foothold. How can he give the foothold shares?

It's more appropriate to buy directly with money.

"Yes, I also think cash M & A is more appropriate. We don't have any money now, just buy them all. This kind of small business still comes to divide the share of star group, unworthy Jane nodded, took out the computer and caculated: "not expensive, tens of millions can be done."

It's really cheap. Most of the tabloids and magazines in some prefecture level cities are dying, and tens of millions of them have been swept away.

"What are these newspapers for?" Yang Guan asked.

"When it comes to stepping stones, we have too few, so we need to store more stepping stones." Gao Leng said.

After listening to the news, everyone understood that the foothold is jargon. To put it bluntly, it is a smaller branch than the provincial capital branch. There are branches of Xingsheng magazine and Fengxing magazine in all the provincial capital cities, but there are no prefecture level cities under the provincial capital.

A foothold is a small branch in the city below.

Hearing this, people's faces were excited and proud, rubbing their hands and fists one by one.

"Gao can always buy so many footholds, which shows that we not only do artists or financial interviews, but also start to do livelihood news."

"Yes, those press conferences are all in provincial capital cities, and one branch is more than enough. Now they still buy some newspapers and periodicals in prefecture level cities as footholds. It's obvious that they are going to grow rapidly. I think it's more than livelihood news."

People in the industry know what foothold stands for.

A newspaper and magazine that focuses on entertainment doesn't need to be set up in prefecture level cities. No star's press conference will be held in the lower cities, but in provincial capitals.

Only the media that reports news from all walks of life, especially the people's news about the size of sesame and mung bean, will pay a lot of money to buy a foothold. And in the whole country, the media, from dignitaries to civilians, except CCAV, is a large-scale network media.

Gao Leng has great ambition.

It's a big game. It's not just a magazine. It's a way to make the news of our group reach any place and any corner of the Empire.Any place out of the news, even if it is a small village, the publication of foothold stone can quickly respond, the first time to catch up. Moreover, the footholds of prefecture level cities all have a lot of connections. The empire is like this. There are many wangba in the county seat, and there are Dragon Kings everywhere. Don't underestimate those wangba who are the Dragon Kings. Indeed, compared with the upper level relationship of gaoleng, their relationships are just dregs, but they also rely on these relationships when they are active in the county seat and prefecture level cities.

That's why when I was in the northwest, the famous cuisine sister could only eat the local people's food in the Northwest: you have a big relationship, but you can't use your energy when you are in the county. It's very difficult for the kids to deal with. It's very annoying that people don't work against you in the face and stick a foot in the back.

Buying a small newspaper is equivalent to buying some local contacts. If there are footholds all over the country, it is equivalent to a huge and terrible public opinion network.

"Good." Jane nodded and wrote it down.

"After swallowing the footstone, these are the few." Gao Leng's eyes fell on several major newspapers, including two financial newspapers, three sports newspapers, five entertainment newspapers and one knowledge magazine.

"It's impossible for these companies to acquire in cash. It's too expensive to buy them, especially for financial magazines. Their market value is similar to that of Xingsheng magazine. All these companies have bought 10 billion yuan." Jane Xiaoshan locked her eyebrows. She was not sure. She looked at Gao Leng: "boss, are you sure you want to swallow them?"

It's easy to swallow small fish and shrimp. If you open your mouth and swallow big fish and shrimp, you'll have to fight. With so many big fish and shrimp and 10 billion assets, you should know that starlight group has 10 billion.

How easy is it?

"Step by step." Gao Leng's eyes were full of killing. He raised the corner of his mouth with a smile: "swallow the small one first, then the big one. Yang Guanguan, you immediately make a schedule. Whether it's small leeks or big fish, I'll cut myself."

"You go in person? There's no need. I'll go, little leek. " Jane Xiaodan is a little bit distressed by Gao Leng's busy life. He's been on the move these days.

"No, I'll go in person, and I'll make a big noise. You, the delegation, and a few reporters."

"So many people?" Jane was a little surprised.

In this wave, there are more than 30 people

"There are too many people The boss of those small newspapers and magazines is expected to be scared to urinate, thinking that something big has happened. " Several negotiators made up their minds for a while, and could not help laughing.

Good guy, a bunch of people came down with just a little newspaper Don't you scare people to pee?

"It's fast, and it's important to build momentum and keep up with the news." Gao Leng took a look at Yang Guan: "schedule immediately."

"Yes." Yangguan is a little nervous. It's tedious enough for so many people to set out together. It's a big project just to transfer trains from provincial capitals to prefecture level cities.

"Start tomorrow." Gao Leng said.

The crowd raised their heads.

"Ladies and gentlemen, today we have a rest and go home to prepare. Tomorrow we'll start right away and cheer up. We'll start cutting leeks."

Gao Leng left the meeting room.

"I'll go. Gao Zong is so fast that he will start tomorrow? I feel that we are not going to buy enterprises. We are going to buy vegetables in the vegetable market! "

"So many, which one to go first? A lot of information needs to be prepared. Let's have another meeting to divide the work. " The meeting room was busy for a moment.

Although more than a dozen newspapers and periodicals are small ones, each one must have a clear idea and at least have an appropriate quotation. Gao Leng's attitude is very clear: he will win as soon as he goes and make a quick decision.

In front of a brand-new bus is an Audi A8, which is low-key and low-key. When we arrived in Hebei Province, we just transferred buses and Audi cars from Hebei Branch, but did not get more than a dozen cars to drive to the prefecture level cities below.

It can be said that it is high-profile and high-profile.

After all, there are more than 30 people who get off the bus

There are also a few carrying cameras, a few holding large lenses, such as long guns and short guns

Gao Leng gets off from the car. The first destination is a newspaper in a city below Hebei Province, which is nearest to the imperial capital.

This prefecture level city is mainly engaged in fur business. It is known as the largest fur producing area of the Empire. It is still very good in economy. A local newspaper and magazine is a fairly good local newspaper, but it can support a group of people but not a group of people.

"Well, you, you, you, you, you, you Register... " Newspapers and periodicals are located in a small courtyard. The old man at the door shivers and takes out a book. He wants them to register, but he doesn't dare to.

I haven't seen this posture

In particular, a bunch of cameras and cameras focus on my face

The muscles on my face twitched.

"Tell you Mr. Chen, his chance to make a fortune has come. He will be here in 30 minutes. Mr. Gao is waiting for you." Yang Guan passes Gao Leng's business card. It's not a personal business card. You don't need a personal business card to cut leeks. It's printed with Yang Guan's office number."Mr. Gao?" Uncle took the business card with both hands. He couldn't understand what the starlight group was, but he could understand that it must be the boss.

It's not a big man. It can't be followed by more than 30 people

"You, just a moment..." My uncle called the boss quickly: "Hello, Mr. Chen, what, Mr. Gao of imperial starlight group..."

"Who?" There was a sound of shock.

"Star President Gao of starlight group also brought a large group of people and many reporters It's at our gate. " The guard master lowered his voice and hid in the guard room. He looked at the people outside timidly: "they said that they want you to arrive here in 30 minutes. They said that it's your chance to get rich."

"You tell them I'll come in 30 minutes! I, I know, I saw the email yesterday, I thought it was a liar! I'm coming Inside came Mr. Chen's excited voice.

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