Chapter 1452

Although Wu didn't know what to say, Gao Leng knew what he said.

Nowadays, there are not many people who invest in high-quality paper media. The proportion of adults in the Empire buying paper books is not high. The high proportion is often buying books written by stars they like. It is not easy to do business under such a small proportion.

What's more, all the high-speed chillers are unpopular.

This is undoubtedly adding insult to injury.

"Yes, we need to invest in many directions, but if we can't make profits, it can't last long."

"Yes, in fact, I have to invest in these four magazines and four directions of Gao zongding. If they do well, they will be good magazines. But the problem is that the amount of reading by the imperial people is so small now, it will really lose money."

Good things are known to be good, but good things are different from whether they can be sold, especially when the purchasing power of imperial paper books is very weak.

"Teacher, tell me about it." Gao Leng sees that Aoli, who is sitting at the bottom, has been looking at her information, so she reaches out her hand and invites her to say a few words.

Aoli, an illustrator of children's picture books, is a national treasure of the Empire. She is different from traditional painters. She mainly provides pictures for picture books. The most classic version of the children's version of several epic classic works in China is her own.

In Gao Leng's opinion, if he wants to run one of the best children's magazines in China, if Aoli comes to help, the quality of this picture book will be more than half guaranteed: the quality of children's picture books is nothing more than two points, stories and pictures.

Good stories are easy to find and good drawings are hard to find, which is well known by people in the children's publishing industry. It is also the most important reason for the low quality of today's children's publications: it is too expensive to ask a good cartoonist to draw a story. In order to save costs, it is often easy to draw a picture with a computer and finish it hastily.

It can be seen that Gao Leng hopes that Aoli can join her team.

After listening to this, Aoli smiles politely and puts her short hair behind her ears. Her short hair is a little gray, but she turns white at the age of 50, which shows her deep study of picture books.

"In my eyes, there is no excellent children's magazine in China." As soon as Aoli opened her mouth, she was full of frustration and helplessness: "although there are a lot of children's magazines, my grandson's kindergarten claims that" parents voluntarily "ordered two sets. I turned them over and did a terrible job. It's just money."

All of a sudden, many people in the conference room nodded. After all, most of them had grandchildren.

"There are many excellent foreign children's publications, such as those in Japan, the United States, the United Kingdom, Germany and so on. Their children are happy, and children are the future of our country. However, our empire does not have a children's publication made by real conscience. Either, they make up some stories at random, or they are completely didactic typesetting and exam oriented course, Occasionally, there are some magazines with good stories. The paintings are really terrible. From my point of view, other magazines really need to have them, and an excellent children's magazine that gathers top strength should be done without delay. "

With that, Aoli knocked on the table with a pen excitedly: "children's affairs should be the most important thing for the country, and children's education should also be the most important thing for a family. It's sad that such a big empire doesn't have a really good children's magazine! Sad! Leaders should attach great importance to this! No matter how developed the economy is, children's education can't be lost! "

The conference room burst open, and I don't know who took the lead in clapping in support of Aoli's remarks, and soon there was thunderous applause.

This made boss Yin feel guilty.

Ah

He sighed softly.

Aoli is right. An excellent children's magazine should and must be available. However, there is no such a big empire.

Blame the government? The government is also in a bit of a dilemma. After all, it has invested a lot in this area. If it has invested too much, it feels that it is better to invest more in the relief of children with difficult and miscellaneous diseases. After all, survival is more important than education. It's better to cooperate with enterprises, but which enterprise is willing to do it at a loss?

Yu Guang, the elder Yin, looks at Gao Leng, and he mutters in his heart. After listening to so many experts' comments, not to mention the direction of Gao Leng's four magazines, there are still many directions to invest, but these directions are good. How long can they last without making money?

The longer the history of a good publication is, the more mellow it is. Who wants to survive a few years?

"In my opinion, all the four directions set by President Gao should be carried out." One stood up and said in a loud voice.

"Yes, all should be done!"

"If only we had more copies! These four directions are a little less! "

Everyone agrees that there were too few excellent print media in the Empire at that time, which was almost in such a scarce category. What was four books? Forty books are not many in different directions.

"Children's picture books are more expensive than other picture books. A small story tells us that the labor cost of exquisite drawing is high. If the introduction of foreign excellent publications on the magazine, then the copyright costs are high. This is high input and low output. What Mr. Wu and I mean is the same. The direction is good and the idea is good. If we can't make profits, how long will it last? What's more, there are more than one. In addition to the foreign English magazines, there are five in total. With an annual investment of at least 500 million yuan, how many years can we lose? Now so many domestic first-class companies have not done this. It's normal to calculate the profit gain and loss from business. How can starlight group bear it? There are many excellent children's magazines abroad, but our empire doesn't. some mothers with vision in our empire want to buy an excellent children's magazine for their children, and they have to order it from overseas or buy a domestic translation version. It's sad to think about it. "Everyone looked at Gao Leng.

That's right. The ideal is beautiful, and the reality is bony. The top management of so many large enterprises will not fail to see the vacancy of paper media, but there is no enterprise to follow up. To put it bluntly, it is not profitable. Who is willing to carry it?

Even if Xingguang group is willing to carry it, how many years can it carry it?

"Xiaogao, have you done any market research in this area?" After listening to the opinions of these experts, boss Yin became more and more serious. He pressed the microphone and asked in a low voice.

"Of course." Gao Leng nodded.

"They all agree with your direction, but they also think that this publication is not profitable. How many years can it last without profit?" Boss Yin frowns. He doesn't want to promote it. After a few years, it will be a joke.

"No way." Gao Leng resolutely looked at boss Yin: "you are in charge of the domestic media. If I withdraw this matter in two years, you ask me."

There was no hesitation when the military order was issued. This is a gesture to boss Yin. You can't make fun of it.

The Yin eldest brother hears Gao Leng to say so, although in the heart relieved some, but still have no bottom.

"Let me have a word with you." Gao Leng asked, "can I talk about the four magazines I want to start at the meeting?"

After all, the main theme of this conference is to invite experts to discuss the future and current situation of paper media. It's not appropriate for trade to rashly talk about what they want to invest in. Although it's reasonable for him to say what he wants to invest at this time, it's safer to ask boss Yin.

Gao Leng is very steady and asks boss Yin's opinion in a low voice before speaking.

"Yes." It's rare for boss Yin to see a young man so steady and discerning. He smiles and nods. He also wants to know how Gao Leng will answer.

"Ladies and gentlemen, let me say a few words." Gao Leng opens his voice, the meeting room is quiet, and the camera is aimed at him.

"First of all, it's really a high investment to invest 500 million yuan a year in the print media, but for Gao Leng, in fact, five magazines invest more than 500 million yuan a year. It's not a high investment. It's less than 1 billion yuan. It's not much money." Gao Leng light smile, hand on the table not slowly beat up.

The audience was dumb. It's only a billion dollars

Sure enough, the rich capitalists are very rich. Some of the scholars sitting at the bottom have cooperated with magazines. Except for well run entertainment magazines, other magazines always mean "clean water yamen" these days, let alone such unpopular magazines.

To put it bluntly, poor. The possibility of getting venture capital is small. It's very good to have tens of millions of investment.

It's good to have money. Many people think it hard to speak.

"Secondly, you are right. You should vote in many directions. Here I can tell you for sure that I will vote in the next five years in all the directions you said today."

The audience was in uproar.

You think he can't carry five books. I didn't expect that people would invest a lot in five years. After hearing this, those who say he can't bear the economic pressure are ashamed.

"What's more, I don't think scholars need to worry about whether this thing makes money or not. It depends on the individual's ability to sell or not. I think that as long as things are good, whether it's children's magazines or social science journals, the more popular but better magazines are, the more popular they are. What's more, there are no enterprises that really invest in this area. How can we conclude that this area will not be profitable? "

The audience was silent and speechless.

Also, since there is no one who has opened the way, what data can prove that this thing is not profitable?

"Just now, teacher Aoli said that there are many excellent children's magazines abroad, but our empire does not. Some mothers with vision in our empire want to buy an excellent children's magazine for their children, and they have to order it from overseas or buy a domestic translation version. This shows that there is a great demand for excellent children's magazines in China. Otherwise, why do so many excellent overseas children's magazines sell well in China every year? This is an iron proof that such publications can be profitable. "

The whole audience was excited, especially Aoli. Her eyes were shining with hope. She held the teacup tightly and her chest rose and fell.

"Ladies and gentlemen, what is lacking in China is not only excellent publications in all directions, but also a group willing to invest in excellent paper media."

In his speech, Gao Leng has an unspeakable authority and confidence.

Yes, what is lacking is not only publications, but also a conscientious paper media enterprise. If there is such a conscientious paper media enterprise, which really contributes to the cultural cause of the Empire, will there be fewer excellent publications?

It will only spring up like bamboo shoots.

"And I, we Xingguang group, are willing to give the whole company's strength to become the first high-quality paper media in China!" Gao Leng stretched out a finger and resounded in the conference room for a long time: "first, regardless of the direction of publications, financial, children's, art, social science, etc., when it comes to imperial print media, starlight group is the first choice. This is my goal, and it is also what we as media people should do and must do."Mr. Wu, sitting at the bottom of the table, heard these words and his eyes moved.

"I will do whatever it takes to achieve high-quality paper media in China. Therefore, the investment of a few hundred million yuan a year is too much for everyone to worry about." High cold point to stop, no more talk.

This position is enough to shake the whole audience and dispel the doubts of anyone present.

Silence for a few seconds in the conference room, suddenly burst into thunderous applause, one after another.

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