Chapter 1457

Tan listened for a long time. Although he didn't speak, his face was full of praise. But the praise was fleeting and was replaced by caution.

"Tan didn't say anything for a long time." Xiaoshan has some regrets.

"He'll come. Give him some time." Gao Leng patted Xiaoshan on the back to comfort her: "Aoli, Lize, they are all here. Our children's book magazine can start."

Until the end of the tea party, Tan didn't make a clear statement for a long time, just asked for Gao Leng's business card, while Aoli was looking forward to joining on the spot. She had been providing pictures for children's magazines before, and she wanted to work for a children's magazine.

It's just that the domestic children's magazines can't afford to invite Aoli, the top picture book master. When some regular publishing societies want to launch important children's books, they invite her to draw and then calculate the contribution fee alone.

Inviting drawings and then paying for contributions are the ways adopted by some large publishing houses when publishing children's books on the right track. First, when a regular publishing house plans a high-quality book, it's different from a general workshop that can make more than ten fake high-quality books in a month. Publishing a children's book takes three months at the fastest, and the usual publishing cycle is about half a year. If you want to go to some famous books It will take at least one year to create.

There are several trustworthy publishing houses in China. Different from the big trend, these publishing houses produce several real fine works every year. Therefore, the true soul of children's painters like Aoli also has a place to play.

However, no children's magazine employs her. After all, long-term employment is too expensive.

In the field of publishment, where the publishing threshold is very low, there are too few children's publications that take into account the theme of fairy tale content, the level of text translation, the artistic level of flower arrangement, and the quality of printing and binding.

Not to mention the children's magazines published in January. It can be said that the vast majority of children's magazines on the market are rubbish, including children's magazines subscribed in kindergartens.

It sounds arbitrary and cruel, but unfortunately, it's true.

"We've won these people at such a high price. I'm afraid the children's book industry will be a sensation for a while." Xiaoshan smiles, full of pride.

"Prepare a report about the mischief of children's book industry, printing, and the rough production of public books, including the details of children's books made by small workshops, and give a good talk in the special report." Gao Leng said.

"Ah? This This... " Xiaoshan's face changed.

"Mr. Gao, let's just run magazines in our way. There's no need to cut off so many people's money, right? It's very offensive. " One executive immediately persuaded.

"Yes, there are thousands of companies playing the common divisor in China. Although each of them is a small workshop, many of them have a boss. We just joined this business, so there's no need to cut off other people's money." Another person also immediately persuades to say.

Once the news of soul painter Aoli, Li Ze and domestic first-class translator haiweiwei's entry into starlight group is released, it will definitely blow up in the publishing industry, especially in children's book publishing industry, but it is no less than a tsunami for the industry.

After all, in the Empire, the publishing of children's books was hot.

Behind the craze is the huge profits that ordinary people can't measure.

Just need to be placed here, parents who pay attention to education do not hesitate to read their children. This kind of warm love has driven the great heat of children's book market, and more and more teams have joined in this feast.

Five people can start publishing children's books. Sometimes these five people just graduated from high school or college, and they never studied children's psychology. It only takes one year for a five person workshop to publish more than 100 sets of public books. If it works well, it's very common to sell more than 40 copies in the market.

Most of the works produced by this kind of workshop are public books, that is, books like Andersen's fairy tales. Works published by writers, artists and other people who are not restricted by copyright law will not infringe the copyright of the author.

And the title of being tall.

There are thousands of children's book workshops of this scale in China. It can be said that 70% of the so-called achievements made by these small workshops in the period of children's book burst out, which seems to be bustling on the market.

The only good news is that several well-known publishing houses in China have not joined the feast, and they are still doing things in a down-to-earth way. However, how can the strength of these publishing houses compete with the fact that thousands of such workshops are doing such things every month?

In terms of quantity, it's impossible.

Walking into the bookstore and standing in the field of children's books, you can see that of the 100 books you see, 90 are rough public books, and only 10 are conscience books.

This is well known in the industry for a long time, but the people just don't know.

The benefits are unimaginable. Let's take a rough example. A small workshop with five people produces 100 children's books a year. Among them, 60 are not sold well, and 40 are sold well. How much can we make?

The cost of a book is five yuan at most, which is the highest price, but it can be sold for more than 30 yuan to 70 yuan.

The worst kind of card book is ten yuan. Ten yuan seems inexpensive, but it costs less than two yuan.Forty copies sell well every year, 3000 copies for each. At least one can earn 30000 yuan. Ten copies a month, that's 300000 yuan. Then we will launch a few so-called "good printing" books with a cost of 10 yuan. They are priced at 70 or 80, with some audio. Earning one or two million yuan a year is the most basic. They will be able to market and do a little better, Five or six million a year is normal.

This is what the industry does. No one tells us the dark side of it. You've come to do children's books, and you've kicked it out. Doesn't that mean it's bad for other people's business?

After all, if these small workshops are all single, it doesn't matter, little Ma Zai, not to mention. But the problem is that some of these small workshops are organized. In this kind of books, there are several big men. The biggest one is called brother Jia, a Confucian businessman. He has more than 200 such small workshops.

What is the concept of more than 200 such small workshops? A small workshop earns two million a year, at least. What about 200?

The total revenue is 400 million yuan, but in actual operation, the amount of profit often exceeds this revenue.

"If you do this project, those small workshops will be drunk. Crack mouth king, Confucian businessman Jia Ge, tsunami boy, these are all the leaders of small workshops. Their sales are higher than those of the orthodox children's book publishers in China. It's not a good thing to offend them." One executive got nervous.

Gao Leng's criticism of children's book industry will not intoxicate several large-scale children's publishers in China, because the large-scale children's publishers are really working. Although their children's books are priced quite high, they are indeed excellent.

It is these small workshops that offend.

"Yes, I don't think it's necessary to offend them as soon as they come up. You think, as soon as we got the serial number or something, and the personnel were all ready, before the book was published, we offended our colleagues. This... "

"Yes, although they are small workshops, they have a good relationship with several printing factories in China. It will be troublesome for them to trip us up and make our feet black."

"They're black handed. Children's money is so black hearted. We should hide from them first. We can't make enemies everywhere. Otherwise, when we hold book signing parties in the future, they will make trouble and the children's book industry will be in trouble. You see, those big publishers didn't say anything, did they? "

For large publishers, no one really talks about the darkness. Although sometimes in the face of the media, he said a few words openly, but he kept saying it. No one made a special topic like Gao Leng and directly kicked it out.

"All right, you all go ahead." Gao Leng waves his hand and looks at the fat man and Xiaodan in the conference room. They stay.

"Send a secret visit group, fat man, you will lead the team, secretly take pictures of several small workshops, and strive for a special topic this week." Gao Leng repeatedly explained: "don't disclose this. When you have the secret investigation, it will be announced."

Xiaodan is an expert in secret interview, but now she has a lot of things to do. Starlight group has a very mature secret interview team, so it's natural to take pictures of several small workshops, not to mention the fat man leading the team.

Fat man, now he's a veteran. Never alone lead the team to secretly visit, he heard this task, that called a excited, a lift to sit on the high cold table.

"Great! Great "It's going to be big news," he said! Maybe I can win the Taofen prize, too! " This is the highest award given by the state in the journalist industry. Fat man has been greedy for two years. Gao Leng and Xiao Dan have won it. If he also won it, it will be enough for him to show off all his life.

"You should be careful. Brother Jia of the Confucian businessman has heard that his hands are black." Gao Leng asked.

"Brother Jia, the Confucian businessman, is the biggest leader of the small workshop. I'll take a picture of him. I'll take a picture of seven or eight families, and I'll take a picture of him!" Fat man is very excited.

"This is his workshop site in the imperial capital. Take a look, contact the DONGBANG and ask them to take my orders. They want the DONGBANG to protect you. The DONGBANG people are very strict. It's the first time that you've led a secret visit alone. Be careful. " Gao Leng handed over a picture of the area outside the Fifth Ring Road of Dongcheng District. Between them, dozens of red circles were drawn in the two alleys. One red circle represents a small workshop, which is the territory of brother Jia, a Confucian businessman.

The books produced by this kind of small workshop are in line with the national regulations. Public edition books do not have copyright problems, and the threshold is low, so they are more unscrupulous. No one in the industry dares to take the lead in this matter. Brother Jia, a Confucian businessman, wants wind and rain. What kind of literati conference does the district government invite him to attend.

He granted himself a title: brother Jia of Confucian businessman.

"But boss, as soon as this report comes out, we offend all the small workshops in China. The big leaders of these small workshops are very powerful. Will they..." The fat man is also worried: "if you offend too much, will you..."

It's too much of a crime to have a line of mountain roads. It's really not good.

"Offend them?" Gao Leng sneered.

"As soon as this report is published, their financial situation will be damaged. Is it a crime? Is it too early for us to join this profession? "

"No offense." Gao Leng said."Don't offend them?" The fat man doesn't move any more. He and Jane look at each other.

"Offend them, that's a very easy word. I just want to step on their bodies and achieve my hegemony. "

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