Chapter 1519

Only ten minutes after the dinner, Gao Leng caught some of the latest news, which was the most worrying news for the newspaper industry.

Domestic newsprint production giants sent price increase letters to major newspaper groups: from now on, the newsprint produced by the company will be increased by 500 yuan per ton.

The news is inside news. If it wasn't for the dinner party, Gao Leng didn't know the news. After all, most of his magazines don't use newsprint, but there are two lines of newspapers that use newsprint. Although there is a large amount of newsprint, he outsources it to other enterprises for printing. With the price increase letter just issued by the state, it's also a challenge for the partners to raise the price When you submit a price.

If Gao Leng doesn't come to the dinner party, I'm afraid it will be delayed for a few days from other colleagues. This is also one of the advantages of attending more dinners and gatherings. They can exchange the latest information and adjust the business rhythm in time.

"500 yuan per ton. It's killing. Other small factories don't take orders." An old newspaper boss was in a sad mood to drink a mouthful of wine.

"Yes, we hoarded a lot of newsprint a few days ago. We can hoard it slowly, but we have to run out of it. The national policy is to force the newspaper industry to death!" Another newspaper giant has gray hair and a sad face.

In fact, the biggest cost of newspapers is not the cost of manpower, but the cost of paper, and the cost of newsprint is much more expensive than ordinary paper. Take Kang Zong, an old newspaper boss with a sad face, for example. His newspaper group's labor cost last year was 50 million yuan, while newsprint consumed 200 million yuan.

The cost of paper is four times the cost of manpower!

Therefore, when the newspaper industry competes with the newspaper industry, the competition of newsprint has always been in the first place. In order to play well in the price war, the large newspaper industry often hoards a lot of newsprint to lower the cost; while the small newspaper industry goes astray and cooperates with small factories to buy some cheaper newsprint, which has few programs and some pollution It's serious, and it doesn't feel as comfortable as a good newsprint. But small newspapers do it now, and people don't know what's going on.

But now it can't. while the state promulgates to increase the price of newsprint, the environmental protection department pays great attention to environmental protection. The paper industry has always been one of the most shocking pollution, and small paper mills have closed down.

Big newspapers are facing a large-scale demand for newsprint, and the price increase will greatly increase the cost of newspapers; small newspapers can't find small paper mills to buy junk newsprint, let alone bear the price increase.

It can be predicted that the newspaper industry is facing unprecedented pressure, and the pressure will be long-term and permanent.

"Few people go to buy a newspaper to read now. Our newspapers are given to people in the subway, and they sell advertisements. The price rises. How can we live? Isn't this going to drive our newspaper industry to death? "

"That's right. Our newspapers are also free now. They are also distributed at the entrance of the subway. Ah, young people watch fragmented news on their mobile phones, and few of them read intensive newspapers."

"Today's newspapers are not intensive. In order to keep up, we have added three cross page advertisements..." Make complaints about

, and now more and more advertisements, and more and more no more integrity. What advertisements are connected? It is felt that the psoriasis advertisement on the pole is also accepted. What people don't know is that today's newspapers are really desperate.

The gathering of the media is full of joys and sorrows. As long as the big guys who can get together in this big river and mountain banquet hall have newspapers, the price increase of newsprint has affected everyone's heart.

The rise in newsprint prices has some impact on starlight group. After all, although he has two magazines in his hands and published newspapers, he has acquired more than a dozen small media and filled them into starlight magazine. At this time, starlight magazine is no longer an entertainment magazine, but a comprehensive magazine. At the same time, starlight newspaper has produced a huge amount of circulation.

fortunately, the media of high cold banner have been transformed. More customers are watching news from Xingdu group through mobile terminals, such as micro-blog, official account and online app.

The impact will not be as deadly as the pure print media.

But although it is not fatal, the price increase of newsprint will also increase the cost of starlight group in the paper media by at least 40 million yuan. Don't underestimate the 40 million yuan. The more you grow and print, the higher your cost will be. On the contrary, more and more good enterprises will put advertisements on the mobile end, and your advertising revenue will be less and less, but the cost will be higher and higher.

The frog is boiled in warm water. It's losing money every year. How can it go on like this?

This is the most fundamental reason why this year's media giants are gathering one after another to look sad. Print media is becoming more and more popular.

But the paper media can't be collapsed. If the paper media is collapsed, there will only be fragmented reading in the market. Can we see the news produced by some Internet media that are not nutritious? Nine of the ten pieces of junk news scolded by netizens are from the Internet media.

The paper media still has a large group. No one wants to lose this piece of fat, but it is more and more difficult to chew.

Gao Leng holds his glass to mediate with you for a while. After hearing some news, he has a plan in mind: the transformation of print media is inevitable and imminent."Mr. Li, didn't your newspaper industry transform last year? I think you made the app of Nanbao. At that time, the news was very sensational. What's the matter now? " Gao Leng asked.

Mr. Li sighed and shook his head: "don't mention it. When we made this app, we just wanted to make paper media move to the mobile end. Don't you like to watch news on your mobile phone? Then download our app and watch it on your mobile phone. It doesn't cost much. Right? "

Gao Leng nodded.

"Ideal is full, reality is bony..." Mr. Li sighed again: "the number of downloads is not enough. The fixed customers of our newspaper industry are older. Many people don't know what an app is. Young people, they don't want to download an app specially for our newspaper industry. They watch Tencent and NetEase. Tencent Netease they have what boutique article ah? You can't say they don't, at least they don't, right? There's no way. Today's people, tut Tut, ah, they just look at those. " Mr. Li is no longer young. He has been in the Southern Newspaper Industry since he was 20 years old. He has been there for 30 years, witnessing the growth and rise of the Southern Newspaper.

President Li is old, so is Nanbao.

Nanbao, which has a large number of gold pens, is old and can't adapt to this era. Those gold pens who clearly write the best articles are facing the embarrassing situation that they can't afford.

"We're blind when we do apps." Another 30-year-old boss looked up and drank the wine: "we are a young team, and we have also made a transformation to the mobile terminal. There's no way. Now the advertising profit is reduced by 30% every year. If we don't change it, we will die. But transformation is not that simple. Let me tell you, what kind of shit is written on a wechat, what Oh, the forwarding volume of Bill Gates' ten suggestions is 100 million! We're all experts. What's Bill Gates saying? Ten suggestions? Nonsense, but many people believe it. What else did Yang Lan say to women? What amazing news? My brother-in-law fell in love with his aunt Tell me, ah, it's hard! "

A sigh.

transformation is inevitable. Many newspapers are transforming, but they can not catch the lifeline. The power of a family is too weak. Now app is too much. Micro-blog and official account app have to support a big family. It is too difficult.

Why don't you?

Today's major newspapers have no spare money to store newsprint a few years ago.

The impact of this newsprint price increase is absolutely disastrous, and it will be reflected soon.

Unfortunately, in the next month or two, newspapers may run out of paper.

Why panic with paper?

It's too expensive. Shouldn't paper mills increase printing?

On the contrary.

Take the Metropolis Daily as an example. Today's Metropolis Daily, such as the Beijing News, has long been free to read and can get it at the subway entrance. In the golden age, because this mode can lock in a large number of boring people waiting for a bus in the subway, advertisers are very popular. In order to improve the customer base, the Beijing News has increased its printing, the newspaper printing factory has bright lights, and it is difficult to ensure the news The paper was sent to Beijing News on time.

Now, once the price is raised, India will benefit more and more

Most of the printing presses in the newspaper printing factories are idle and deserted.

So what?

If the transformation fails, and the price is so, what should we do?

To reduce the number of pages printed on newsprint, to reduce the content, to add more layers and cross pages, that is, advertising

Newspapers are getting thinner, advertisements are getting more and more, and audiences are getting less and less

There's a vicious circle. There's a death.

But no newspaper industry is willing to die. Except for some national newspapers, the state pays to support them. After all, boutique reading can't die. Other private newspapers can only seek a new round of transformation. This round of transformation is doomed to die. A large number of newspapers may grow into a new media.

No one wants to be the dead newspaper. Gao Leng shakes his glass. In this banquet hall, no one wants to be the loser.

He saw business opportunities.

If he just smelled business opportunities before, the increase in newsprint prices made him clearly see business opportunities, which are related to software, news and all the big men present.

This time, Gao Leng's net is bigger. In addition to ordinary people, he also catches big men in his fishing net.

After looking at the time, Gao Leng quickly goes out and makes an appointment with Shen Nuo of Yinuo software company. He talks with Shen Nuo at the dinner party. General manager Shen can't get into Gao Leng's banquet hall. He has to go out to meet.

Under the brilliant lights, Gao Leng goes out step by step and goes to the world of his new layout. What he doesn't know is that his layout this time will shock the global media.

Yes, the eyes of the global media will focus on Gao Leng for the first time. But at this time, he still doesn't know. He just thinks there are business opportunities here.

The so-called opportunity is endless, Gao Leng has grasped it.

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