Chapter 1525

After Gao Leng cut off the paper distribution of his paper media, although he lost some advertisements on the paper media, it didn't really matter to starlight group. After all, now his main business is online. As we have seen in many large-scale old newspapers, news is almost seen through the mobile Internet.

What's more, the business direction of starlight group is not single.

However, there are more and more doubts from the outside world. Even in a few days, several major commentators published articles at the same time, with similar contents. It's nothing more than that the suspicious capital chain of starlight group was broken, the main paper media were cut off, and the paper version distribution was stopped, for fear that the operation would be difficult.

The comments of several major commentators are almost the same, which is undoubtedly highly credible for the people who are reading with fragmented Internet.

Not many meetings, more and more people joined in the discussion.

When a company cuts off the paper, it's easy for people to think of poor management. Sometimes the so-called popularity is that a group of commentators rush to make comments in order to absorb traffic. Nowadays, bad things always attract traffic. The so-called good things do not go out and foreign affairs spread far away.

Tucao entrepreneurs born by a reporter make complaints about the business, which is more in line with the general imagination.

"Mr. Gao, there are a lot of doubts about our stopping paper printing." In the conference room, Gao Leng just sat down and said.

"I also saw it. I don't know who bought the hot search. The hot search also went up."

"Several media are following up, and several in-depth reports are following up. I think it's someone behind the scenes."

make complaints about their own businesses, and when employees are always unhappy.

was very relaxed and pleased. After seeing everyone, he said, "habit is good. When we have big movements, we will always discuss and make complaints about it. This shows that we have more and more influence on our attention."

This is true. If small businesses do something, who will pay attention to it?

"On the Internet, two kinds of people will attract attention, the weak who let everyone sympathize with, and the strong who let others fight bravely."

They all laughed.

Every step and every project of starlight group will be questioned. I've been used to it for a long time. He used to read reviews, but now he doesn't read them at all.

If you want to comment in your own direction, it's easy to ask a few golden pen heads to write a few articles and send them to your own media, and the wind will turn. It's easy to operate the media. Otherwise, call several major media parties, and they will buy your face. The hot search will be done directly.

But Gao Leng is too lazy to operate. It's unnecessary. Starlight group is not listed, it will not bring bad influence to its business. Let them talk about things on the Internet.

In the days after that, starlight group on the Internet suffered some tragedies, such as the breakdown of capital chain, Gao Leng's being cheated by women, and even the story of female stars pregnant and sharing shares.

In fact, Xingguang group is a peaceful group, steadily carrying out the new project of gaoleng: high quality headlines, which is also the reason why gaoleng bought Yinuo technology company.

"Now all the traditional paper media are facing the same dilemma as our paper media. The price rise of newsprint is not a day or two. It's hard to die. In recent years, the state has been very strict with environmental protection, and it's impossible for small paper mills to feed paper. It can be predicted that the next three years will be a very, very sad stage for print media. " High cold stands under the slide.

After he became the boss of starlight group, very few of them would go out in person to explain with slides. Only because of this transformation of related software, it is extraordinary.

Gao Leng under the slide is full of self-confidence. Unlike other people's posture in the slide presentation, he is not a posture of reporting, but a posture of teaching.

"It doesn't take three years, three months to five months, and the paper media will begin to feel the pain from the rise of newsprint. You know, the amount of paper stored by traditional paper media will be used up. Now, although some traditional paper media can get state funding, many prefecture level city dailies have begun to take the road of state funding and independent operation, that is to say Their reporters also have a hard time. They not only have to write manuscripts, but also go out to pull advertisements by themselves. Those who have performance tasks are the same as those who sell insurance. This is a set of data. Let's have a look. " Gao Leng pointed to the wall.

A set of data came into view.

Daily newspapers, in people's opinion, must be funded by the state. In fact, the state also funds them. Otherwise, how many people will order daily newspapers? It's obvious that we can't make ends meet. But now the policy has been adjusted for a long time. The daily newspapers in the provincial capital are OK. After all, the stalls are bigger and there are more advertisements. The enterprises have to give the daily newspapers face and put in regular advertisements every year.

But the following municipal daily newspapers have a hard time, especially in the inland areas. If there are several large enterprises in the local area, it's OK. The temple of the media has to be provided. If you are cheeky, you can be cheeky. Anyway, if you advertise for me every year, I'll publicize for you, and burn the incense that should be burned.

If there's no big business, it's time to stop.

Ordinary enterprises, who put advertisements in your daily? Who's reading the daily? Who can read the daily newspapers of prefecture level cities except those officials? Isn't that advertising for nothing?As a result, the reporters of prefecture level city daily have a worse life than before. The units will issue advertisements and subscribe to daily newspapers Fortunately, the state has special funds, otherwise it will really die.

Even the party newspapers such as daily newspapers are now in an awkward situation, let alone the traditional paper media without state funding.

"All paper media are bound to transform from paper reading to online platform, to do their own apps or to cooperate with several major Internet companies to promote their own columns, etc., which is the inevitable trend of the times. What we have to seize is this opportunity, this endless opportunity. After a while, I don't think I'll make any money. " Gao Leng reached out and knocked on the table.

"Boutique headlines..." Jane felt uncomfortable sitting and watching. She simply stood up and chose the most comfortable posture.

Vice president, it's up to her to stand or sit.

"Shen Nuo, talk about this app." Gao Leng sits down and looks at Shen Nuo, who is responsible for the development and design of this model. Now Shen Nuo is the manager of the top-quality Business Department of starlight group.

From the general manager of Yinuo company to the manager of business division, it sounds that his position is low, but in fact his value has increased five times. What's more, Shen Nuo was particularly moved by the fact that Yinuo Technology Co., Ltd. did not change any of these six words, nor did Gao Leng even add four words to starlight group.

"Now we all check the news through mobile phones. Tencent has Tencent's news page, and Netease has Netease's news page. The flow of this large website is huge. Needless to say, they also read a lot of news. Now there are more and more news, but we find that we can see less and less news. Although there are many news on major websites, fake news and soft ads are full of them. This is also the most fundamental reason why netizens now say that the level of journalists is declining and some junk news is coming out all day: the level of website journalists.... "

That's true.

Although Tencent and Netease are big stations, they also have good writing skills, but on the whole, the overall level of network journalists is not high. It is said that money can measure everything, but from the perspective of the travel expenses of the reporters from the imperial capital to attend the press conference, the travel expenses of the Internet journalists will be lower than those of the reporters from some high-quality publications.

In addition, we media is now rampant, and nine out of ten of the content forwarded on Aunt level wechat are so-called "news" from we media.

In order to save costs, websites will introduce we media articles and even open columns, which has become the norm in the industry. In this era of all the pursuit of click through rate, the news on the Internet is naturally mixed, good and bad.

The more news, the less true news, good news, let alone high-quality long reviews. This is the status quo.

"What we need to do for top-quality headlines is to integrate the headlines of various major media, screen them out from the tens of thousands of news that appear every day, and push them to our readers. It's like reading morning headlines on TV, except we're text plus pictures. "

Everyone didn't speak, they were thinking. The people who can sit here and have a meeting with Gao Leng are all dragons and phoenixes among the people. Naturally, when we look at problems, we will have different situations and different depths.

"Mr. Gao, if we directly capture the headlines of these media, it's against the copyright." One of them hit the nail on the head and said.

After all, the TV station is public. It's not the same. Just grab it. But the app made by starlight group is different. It's used to make profits. You grab other people's content to make money for yourself. Who would like to?

"Yes, it's a good idea. There are too many messy news now. If there is an app dedicated to push the top-quality headlines, it's great. I believe the download volume must be very high, and many young people watch the news. There are a lot of people in the Empire, and they sell well in China. As long as they do their best in the word "boutique", they will attract a large number of people. But the problem is that they violate copyright and intellectual property rights. It will be very troublesome at that time. " Another said.

Although Jane Xiaoshan didn't speak, she nodded with approval.

Gao sneered. What they said was right. He also considered it.

"Don't worry, everyone." Gao Leng stretched out his hand and pressed it down, and the meeting room immediately quieted down.

"Shen Nuo, you continue to introduce this app." Gao Leng looked at the crowd: "first, let's put aside the copyright. Let's have a look at the page, content delivery and other aspects of the app. Let's put forward some ideas."

Copyright aside?

People don't understand.

It can't be put away.

However, since Gao Leng has said so, we have to take a look, make suggestions, and finally talk about copyright.

Shen Nuo is a software genius. He made the master in a short time and demonstrated it.

"There are two ways for us to select headlines. One is to read them manually. Manual readers have a lot of work. They mainly read comments, especially long and high-quality comments. In this area, we don't look at birth. No matter what media you are, official media or we media, as long as your comments are profound and excellent. Our school district. Another type is intelligent reading. We set up a database to see which news is popular, which is followed up by the major media for the first time, read and push. ""No way." Xiaodan questioned: "intelligent reading? Reading other people's databases also touches upon the issue of copyright. Who will give you their excellent content at the first time? Now we are fighting for headlines for many seconds. No one will let you read them

"Yes, the idea is very good, but it's illegal operation, unless we read it illegally."

"It's against their interests for us to capture other people's headlines. Now we have to read the databases of major media to see what news has the highest click through rate today, and then we push out news with high click through rate. Who will do it? Which news is well written? This is their selling point. Who will let us read the selling point so that we can make money with their selling point? "

The conference room blew up again.

It's an ideal idea, but it's a difficult project.

The ideal is very beautiful, the reality is very bony, Gao Zong's eyes are gone this time, this is what everyone thinks at this moment.

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