Chapter 1551

"Mr. Gao, how do you plan to operate when you have won so many Paris enterprises and recruited so many folk artists in China?" Asked an old employee.

In the past ten days in Paris, starlight group has signed more than ten folk artists in the inland. They say that artists are really forgotten folk craftsmen. Even if they have been reported by the media, they still return to the dust after that gust of wind.

For example, Master Liu, who makes Su fans, Master Li, who paints fans, Aunt Wang, who cuts windows and flowers, and several peasant painters. By the way, they also signed some exquisite craftsmen who make dragonflies and tigers out of bamboo slices.

To tell you the truth, everything is very good. Several of them are still inheritors of intangible cultural heritage. But how can we say about this thing? From ancient times to the present, art has been pursued by merchants.

It sounds vulgar, but it's true.

Famous paintings and other hand-made works of art are rarely collected by ordinary people, but more are used by rich and powerful people. Some literati also like them very much, but the literati who can play with these works of art are certainly valuable. From Europe to Empire, from ancient times to the present.

In today's society, if you hang a famous European painting in your home, you will have face and business, and the amount of money will be high. The more celebrities are chasing, the more fame they will become.

Nowadays, it's very popular to collect antiques in the business circle of the Empire, and famous works of European artists are popular in modern art. Although some people will collect some imperial handicrafts, the price is relatively low.

The works of these artists signed by starlight group are good, but they can not be sold at a high price. At least the price sold is not enough to support the huge expenses of Paris enterprises.

Fortunately, it's cheaper to sign them.

That's really cheap. All the creative rights of these folk artists have not been bought, and the total price is not as high as that of Diba's ad.

In addition, starlight group also signed several artists who are famous in China but not famous abroad. It cost a little money to sign these artists.

According to starlight group's experience in promoting artists, looking at General Manager Gao's layout, we are going to start promoting the cultural industry.

But it's easy to promote artists in China. It's not the same difficulty to promote these unknown folk artists or famous painters in the world.

"I'll follow up this project myself. I'll push three people out first. Let's take a look at this model and promote other artists according to this promotion model." Gao Leng took the information of the folk artists who signed the contract and drew out one of them: "this old Mr. Zou is quite famous in China for his landscape paintings. Now he can buy more than 100000 yuan for each painting. As a representative of painting, he focuses on promoting it."

Brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush brush.

"Su fan..." Gao Leng is very interested in Su fan. He points to the information of one of them: "what's the economic situation of Su fan master?"

Suzhou fan is one of the characteristics of the Empire, that is, we often say Suzhou folding fan. It is one of the traditional handicrafts with a long history.

It's famous for its exquisite workmanship. It's a scholar fan worn by ancient literati. Its bones are exquisite and its paintings are exquisite.

In ancient times, fans were worn regardless of seasons. They could be worn in spring, summer, autumn and winter. Now there are many fans on the market. When you open them, they can open to 180 degrees, and you get 40 fan bones. The wind is very strong, so they are suitable for reducing summer heat. In fact, in ancient times, the fan with such a large opening was called the opera fan. Only the opera fans with low status used that kind of fan.

In modern times, many manufacturers do not have this cultural heritage, and the imperial culture does not give enough publicity to it. As a result, the Su fan is no different from the opera fan in the market, which is really a waste.

The real literati Su fan is very narrow when opened. There are at least nine single fan bones and at most 30 fan bones. It is not very big when opened. It is only used for decoration.

Nowadays, there are not many old men who make su fan products. Most of them are art students who come into fan manufacturers and produce mass fans on a large scale.

the old man of Su fan in Gao Leng's hand is named Shan and Qiu.

"Mr. Shanqiu is an expert in Su fan. He is second to Su fan in terms of fan bones, but no one dares to call him first. Now he is doing well. There are two shops of Shanqiu Su fan in China. His fans are hundreds cheaper, and even a few hundred more expensive."

Fan bone, also known as bone, is mainly made of bamboo, as well as sandalwood, mahogany, boxwood, red sandalwood, ebony, chicken wing wood, peach wood, Xiangfei bamboo, ivory, hawksbill shell and other precious materials.

It takes a lot of hard work to sharpen a fan bone. The more you use a good fan bone, the more beautiful it will be. In seven or eight years, it can make the fan bone run like jade. It's not surprising that the fan bone made by Mr. Shanqiu himself can be sold at a price of a few.

As a folk artist, Mr. Shanqiu has done a good job.

However, the fans made by Mr. Shan qiulao can only be sold in a few or ten thousand cases, which can be regarded as the treasure of the shop. One fan takes a long time to make. Most of the fans in his shop are sold for hundreds of yuan. This is a successful shop in Su fan industry. This price can't afford the capital invested by Xingguang group.After hearing this, Gao Leng thought about it a little, and then took out a person's information from the list: "this old man painted jasmine. How is his life now?"

"This is a farmer, because you are looking for artists to paint jasmine. There are not many domestic artists to paint jasmine, and you have to paint small paintings, even fewer small ones. They are all big ones, and small paintings don't make money. Therefore, he is the most suitable painter we can find. He has been appraised by experts and said that his paintings are very interesting and not bad."

After hearing this, Gao Leng was a little depressed and sighed.

He doesn't want to draw to a certain degree. After all, many overseas people have a high level of artistic appreciation. Painters must have real skills to promote it.

"We signed one of the best painters of flowers and plants. It's expensive." An executive handed in a piece of information.

"Mr. Qi Yes, that's it. " Gao Leng looked at the name, immediately relieved and laughed: "it took a lot of effort to sign Mr. Qi."

Mr. Qi is one of the best painters in China, but he is not good at painting flowers and plants, and he is not good at operation. Although his paintings are expensive, they are on par with those of the younger generation who operate well. Internationally, his paintings are followed up. After all, they are good paintings, but the price is not very high.

"These three, I personally promote, you all learn, other people also follow my model for promotion." Gao Leng put the materials of Mr. Su Shanqiu and Mr. Qi together, and put the materials of Mr. Zou aside.

"The two old men, fan and flowers and plants, fit together. Mr. Shanqiu made some good fans, which required the best fan bones, the most exquisite craftsmanship and the best fan face. When they were finished, they were painted by Mr. Qi, the flower and plant painter. Set a name, a fan God, a painting immortal, the achievement of the most elegant Su fan

Gao Leng knocked on the table.

"Call these two old gentlemen to my office tomorrow, and I'll talk to them."

After hearing this, some of them understood Gao Leng's playing method.

"Mr. Gao, if Mr. Shan's fan is painted by Mr. Qi, it will cost at least fifty or sixty thousand." An executive's eyes brightened and said.

"Yes, Mr. Shan's fans are good. Some of them can sell tens of thousands. If Mr. Qi paints well, large paintings can sell millions at a high price. This kind of small fan size paintings can sell hundreds of thousands at most. When the two add up, a fan can sell at least five or six hundred thousand!" Another Gao Leng put up his thumb: "high!"

Su fan is good. If the fan is painted by a famous painter, the price will be higher.

"Five or six hundred thousand?" Gao Leng said with a silent smile, "if you sell it for five or six million yuan in China, you'll lose me."

"But it's already a high price to sell a fan at home. After all, it's not an antique. If it's an antique, needless to say, the price of a modern fan is very high."

Gao Leng laughs and shakes his head helplessly, holding out five fingers.

"Five million, the first fan they make, they have to sell at least five million to ensure that our fans will sell at a higher price. After promotion, it is our goal to bid tens of millions of dollars in European auction houses. "

A modern fan, ten million.

All of you here think it's impossible.

After all, these two are not well-known in the world. Mr. Qi is well-known in China. Many people buy his paintings. Mr. Shan Qiu, who can be used as a fan, is not well-known in China. How much is a fan worth?

"Mr. Zou, who painted landscapes, joined in. In our first battle, we started with fans and used paintings as accessories." Gao Leng stretched himself and felt a little tired after a whole day: "there are flowers and plants on the fan. It's beautiful. There are landscape paintings on the fan. It's artistic conception. Two styles. Let's prepare a plan and contact the auction house in Europe. Our fans will be auctioned in a month. "

"Mr. Gao, in a month, the fans will Just To auction? Don't you know how to stream One executive was stunned.

"Yes, this unknown foreigner can't pay for a few reports. He's not that stupid. There must be some ready-made fan bones for Mr. Shanqiu. It's no problem for the two old painters to draw good paintings in a month. After all, they are small paintings. But the problem is, how can they promote their fame in a month? "

People were shocked.

If an artist's work is to be photographed, even a famous painter will be greatly affected.

The art thing is that the more people pursue it, the more expensive it will be. If it is shot in a stream, it means that no one pursues it, and it will only become cheaper and cheaper.

Ding Ding, his message rings again.

"Will you come? I'm having a good time. Hana wants to talk to you about the media. " Su Su's text message is coming again.

"In twenty minutes." Gao Leng goes back to the past.

"Well, you can continue the meeting. I'm leaving a little bit in advance. Lao Tan, you can preside over and make arrangements." Gao Leng stood up and left quickly.

After Gao Leng left, the meeting room exploded."Isn't Gao always thinking too simply about European media? Those of them have a high level of artistic appreciation. Our paintings are really good, but there is a strong tone, not so simple. "

"Yes, we just bought some media It's really silly to be a foreigner. I think it's a long way to go. "

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