Chapter 102： first month sales

, on the day of the Easter concert... just a dream... it was officially launched. The digital music sales system of Apple's 1tunes, which was launched together, costs 99 cents per song, and currently has more than 20,000 songs under Warner Records that can be downloaded.

The 1tunes music paid download page uses a newcomer's single cover. The first week of April is the newcomer Evan Bell's song, "Just a Dream".

Although Apple is currently mainly specialized in computers, and has been involved in the portable music player business for less than a year, it has not yet emerged, but 1tunes has launched a digital music business model, which has attracted much attention, although there are more people waiting to see the joke. .

Now, 1tunes has launched a digital music business model, and everyone is skeptical. It will take time to prove whether it is feasible. It can be as short as half a year, or as long as two or three years, to prove whether this business model can be widely promoted. But 1tunes digital music paid his wife to download the first shot, actually to promote a newcomer, so it is inevitable that this newcomer will attract a lot of attention, just like Warner Records, which signed a copyright agreement with Apple, has received attention.

On the first day, "Just a Dream" got more than 2,000 downloads on 1tunes, which really surprised many media. In the era of free digital music on the Internet, some people are actually willing to pay to download it. In fact, the media was surprised After that, after thinking about it carefully, you will know that thanks to the sound legal system in the United States for many years, Americans' awareness of copyright has long been integrated into their bones.

In the past, digital music had just appeared, and there was no copyright. In the past two years, everyone just knew that it was possible to make gods and download digital music for free on the Internet. At this time, the lawsuit between the five major record companies and Napster was very noisy, and then the digital music copyright was put on the bill, although it was not officially passed. But we all know that, like physical music, digital music must also be registered for copyright. So, why not buy genuine digital music for only ninety-nine cents? Of course, the 2,000-plus downloads include some newcomers trying to pay for digital music downloads.

, "Just a Dream" has actually achieved 25,000 downloads on 1tunes during the week. According to the entity, it is a sales volume of 25,000 copies, which is quite impressive. The main reason is that the Yingyan Music Festival, Gu Luobei, and the website of "Eleven Music Studio" all have a huge foundation on the Internet and the freshness of paid digital music downloads, so the network download results are indeed out sè.

In addition, Gu Luobei also heard that Apple is developing a digital rights management (dRm) system, and only paid downloads are genuine pirated downloads. Arrest for copyright infringement. This is obviously an important means to guarantee the copyright of digital music.

The physical sales of "Just a Dream", Zhou has proved the cruelty of reality, and the top 100 of the sales bulletin board with only more than 1,000 copies has not touched the edge. 〖Freedom〗 The sales channel of choice is still too narrow and too narrow, and there is no way to promote enough publicity to open up the popularity, so no one will listen to it, and the sales of "just a dream" will naturally fail.

At the same time, the album of melancholy mood, "Broad Ocean and Sky" has also entered the second week of sales. Unlike the cold and miserable choice of [Freedom], Universal Music has created a melancholic mood this time, but it is a different music video. Two versions were filmed, the story version and the band performance version in the studio. They were bombarded by mTV at various time periods. Although no TV promotion has been launched yet, the reports in newspapers and magazines have been overwhelming. Anyone who cares about music knows that Universal Music Come out with a handsome band.

Therefore, the album of melancholy mood, "Broad Seas and Sky" has a really strong weekly sales. The sales of 90,000 copies made this album break into the top 50 of the Billboard album chart, ranking third and eighth. At the same time, the promotional single "Broad Ocean" also achieved good results, and its sales of 40,000 ranked No. 25 on the Billboard singles chart.

Generally speaking, when an album is released in the United States, the albums with relatively high quality,

The more popular songs are released as singles, and music videos are shot, which is not only a means of publicity, but also a means of making money. The so-called propaganda is to enlarge and focus the promotion of the single, thereby driving the sales of the entire album: the so-called accumulation of money, many people are not interested in the album, but they are more likely to like the relatively cheap single. For this consideration, The single line is often seen as one of the ways to recoup costs.

There are generally three ways to run a single. The first one is to pre-promote and test the market for one or two singles before the album line, so as to warm up the album; the second is to line up the singles and albums together, to promote and sell them together; the third is to sell the album together. After that, according to the market reaction, the popular track will be re-released as a single, and the remaining value of the album will be fully utilized. But now the big record companies are not necessarily limited to that way, they are more combined with different publicity methods.

Melancholy mood is to choose singles and albums together, and then follow up the single album and single surface according to the market. The results achieved really make melancholy mood overjoyed.

Although it is not as good as the enchanting Linkin Park, which swept the trend as soon as it debuted, it is still very gratifying to have achieved such achievements as an idol band.

However, Universal Music has not signed a digital music copyright agreement with Apple, so 1tunes

There is no name for melancholy mood. In the second week, the digital music download of the entire album of Melancholy "Broad Ocean" appeared on the Internet. Although the download volume was not large, after all, the court had ruled that digital music also had copyright, and Napster was also ordered to close it. But it still has a big impact on physical sales.

Melancholy mood albums and singles declined a bit in the second week, but they still have an advantage over "Just a Dream", which only sold more than 1,000 copies in the physical sales week. After all, at this time, paid digital music downloads just came out. 1tunes' 25,000 downloads are not counted in actual sales.

At this moment, the reports of "Entertainment Weekly" and "Rolling Stone" about Gu Luobei gradually spread, and the power of 25,000 downloads on 1tunes finally showed. As the Internet is widely spread in the 21st century, 25,000 downloads means that more than 20,000 netizens know the song "Just a Dream", and two-thirds of them tell their friends and recommend this song. Then there are 8,000 people. As long as half of these people buy physical albums because of the excellent songs, it is a number that cannot be ignored.

In the second week of the "Just a Dream" campaign, physical sales reached an astonishing 50,000 copies, a 50-fold increase. It didn't appear on the bulletin board list before, but it jumped up to the top 20 and hangs in the 20th place. Digital music sales on 1tunes rose slightly again, and the 30,000 sales also made Apple and Warner Records smile because they clearly saw the feasibility of this solution.

In comparison, the melancholy "Broad Ocean" lacks stamina, and the sales of albums and singles have both declined. Whether it is 60,000 albums or 15,000 singles, both are similar to "Just a Dream". "It's almost the same. This made the three old teammates in a melancholy mood, especially Jacob, and Craig Cook's face not very good.

What's even more depressing is that Jacob mentioned that his face was injured, and the promotion could not be carried out in a single month. After all, the band had just debuted, and one member was absent, so it was very easy for the other five members to promote. The group "Discord" is definitely a fatal blow for new idols. Therefore, the melancholy mood can only wait for the scar on Jacob's face to fade before starting the promotion on TV programs.

Gu Luobei sang the bitterness behind the independent band when he composed "Broad Ocean and Sky", and also sang the hope of seeing the rainbow after all the difficulties, but looking back at this moment, the melancholy mood adopts the copycat version of "Broad Ocean and Sky" as the For the debut song, painting a tiger is not an anti-dog, abandoning teammates, plagiarizing ideas, and even imitating the scores of former teammates, this song is just more ironic.

"Just a Dream" recovered slightly from the uptrend in the third and fourth weeks, but still maintained a good momentum. One month after the final line, the cumulative sales of "Just a Dream" exceeded 200,000 copies, and it currently ranks eighteenth on the Billboard singles chart, a very gratifying result. The sales volume on 1tunes is even more astonishing. The sales volume in one month is approaching 220,000. It has occupied the first place in the download chart of all songs on 1tunes for 4, 2, 18 consecutive days, overtaking Warner Music's Linkin Park. one head.

According to the calculation method of the single sales of the 12 years before the car accident in Luobei, the sales of "Just a Dream" should be 420,000 copies This result is on the bulletin board in the fourth week of the single line. You can make gods and win the championship. This shows the popularity of Gu Luobei's single.

But unfortunately, it's 1 year now, and digital single sales still don't count, so "Just a Dream" is only eighteenth on the Billboard.

As for melancholy mood, the cumulative sales of the album barely exceeded 200,000 copies a month, and the sales of singles also exceeded 150,000 copies. For a rookie idol band, it's actually not bad, and Universal Music's positioning for this album is to open up its popularity. Now it seems that the task is successfully completed. Only after the promotion of TV series, public performances and programs will the power of idol bands be gradually revealed.

Melancholy and Gu Luobei's monthly battle, Gu Luobei won the victory with difficulty. This is because Jacob mentioned that Melancholy could not fully promote it, so that the energy of Universal Music could not be released.

Then, Gu Luobei's popularity has also been slightly improved, and the melancholy mood has to be fully publicized. This confrontation that only they know about is about to get to the point.

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