Chapter 145： historical track

A butterfly in the Amazon rainforest of South America, flapping its wings occasionally,

A **** can be created to cause a tornado in Texas in two weeks. This is called the butterfly effect.

Gu Luobei's rebirth will inevitably cause a butterfly effect. For example, the protagonists of the three movies he starred in have been replaced. For example, in the last lifetime, there was no singer named "Evan Bell" in the American music scene. These events will inevitably lead to a series of unknown effects in the future. But for now, the emergence of talent shows still follows a historical trajectory. Fremantle Media took the lead in contacting Gu Luobei. To be precise, they came directly to the door!

Only three days after the draft proposal was sent, a representative from Fremantle Media called and said they were in New York and hoped to arrange a meeting. As for Warner Records, there is still no news.

Actually, this is normal. Although Li Yikelleher is a representative of the innovative school, he is still a businessman after all. Last time, I chose to help Gu Luobei, and even treated Gu Luobei differently, mainly because of the word "copyright", which is closely related to Warner Records, so Li Yikai Leihe made a reasonable judgment.

But this time, the proposal of the talent show is different, not to mention that it is not in line with Li Yikelleher's interests, which makes him unable to be so enthusiastic: just to say that the proposal itself "pop idol" was selected by countless people when the audition began. ridiculed. Everyone does not believe that it is possible to pass the "sea election"

It is tantamount to looking for a needle in a haystack. Countless experts are not optimistic about the so-called draft, and even assert that the British ITV has made a "stupid decision".

Even with the success of the first season of "Pop Idol," Fox TV brought the show to produce the first season of "American Idol," which was still not well-received.

Besides, although Warner Records and Warner Bros. belong to the Time Warner Group, they are two completely independent companies, and there is no direct connection. Therefore, Li Yikelleher did not pay enough attention, which is also the result within the expected range.

Fremantle Media has a superhuman acumen in the production of TV programs, which has been proved later, so they made the right judgment at the first time, and went to New York to meet Gu Luobei in person, which was the Can't be a surprise.

Deborah Johnson, from the business card she handed to Gu Luobei, is the media director of Fremantle Media. Shouldn't the media director be responsible for receiving media reporters, why was he sent to discuss the cooperation of this program with himself? However, this is not an issue that Gu Luobei needs to consider. How to maximize his own interests is the core issue.

Looking at the young man in front of him, he was so handsome that he was beyond imagination. Although those eyes showed a steady and calm aura, the simple shirt and denim outfit still betrayed his youth. After a simple greeting, Deborah-Johnson expressed her position with a smile, "Mr Bell, Fremantle Media is very interested in your proposal. …,

Businessmen want to maximize their profits. This is an instinct, and Deborah Johnson is no exception. After stating his intentions straight to the point, Deborah Johnson was observing the expression of the teenager across the table. Negotiating businessmen will not easily show their cards. Only after trial and error can they determine the standard of negotiation and figure out the method of negotiation. Deborah Johnson's current understanding of Gu Luobei is limited to independent musicians and independent filmmakers. At most, an adjective of "rising" is added. Regarding the transaction between Gu Luobei and Apple, she No way to know for now.

So, from the beginning, Deborah Johnson was observing the changes in Gu Luobei's expression. Unfortunately, she was disappointed. Because the face of the young man in front of him was calm, there was no joy or irritability, and there was no sign of returning to his heart, which would undoubtedly increase the difficulty of negotiation.

Deborah-Johnson didn't have time to appreciate Gu Luobei's composure, and then said, "However, Mr. Bell must have not done market research, specific positioning of the audience, research on overseas markets, and market effects. The plan is all about generalities." Deborah Johnson's face was still just a faint smile, but the confidence in her words increased little by little. Such a big omission in Gu Luobei's plan is obviously the advantage of the official Fremantle media. "You must know that whether a TV program can be successful or not, in addition to an excellent production team, unique program creativity, the most important thing is the audience positioning, which is related to the selection of TV stations, broadcast time, publicity strategies and other core issues." Debo When Layi Johnson was talking, Gu Luobei did not rush to defend, but just listened carefully, and the expression on his face was still very indifferent. Regarding these loopholes, how could Gu Luobei not think that he stayed on purpose.

Gu Luobei has a very clear understanding of this draft plan. This is just the creative side of a program, and it is not protected by law. If Fremantle Media sees this plan, and does not seek cooperation with Gu Luobei, but directly produces the program, Gu Luobei will definitely eat huanglian. , there is suffering that cannot be said.

Only after the program is produced can the copyright be registered, and then the rights and interests of the program are protected by law. Before the program was produced, Gu Luobei did not have any rights to protect himself. Therefore, Gu Luobei must leave some loopholes in the plan, including the rules. Gu Luobei did not explain in detail in the plan, but just listed a framework, and the specific implementation plan was not included.

However, Deborah-Johnson said these words, not to consult Gu Luobei, but to add weight to negotiation for herself. It is the simplest negotiation method to lower the opponent's chips and increase your own weight.

"Mr. Bell, what do you think?" Deborah-Johnson finally concluded, with a calm smile on her face. Although she was not sure about this negotiation for the time being in her heart, she couldn't draw a conclusion, but she couldn't show it on her face.

"Ms. Johnson, I think your company should already be doing a target audience survey and a market effect survey, but the results are not coming out so soon." Gu Luobei's very sure words made Deborah-Johnson feel a little surprised. This tone seems to be very sure about the actions of Fremantle Media, rather than speculating "However, I can make a **** and tell your company some information now. As for whether or not to believe it, it is up to you." Gu Luobei then threw it away. Bomb, Deborah Johnson's eyes stayed on Gu Luobei's face, motionless.

"For talent shows to be successful, they must create a brand and have quality assurance. 〖Reality is the quality assurance of the show. Even we who produce the show can't predict what will happen in the next moment, and we can guarantee 100%. Only by being real can the audience pay the bill." When Gu Luobei said this, he remembered the so-called shady congcong of domestic talent shows in his previous life, but the shady news of talent shows in Europe and the United States is much less "Let the audience decide the competition. The result is the key to the enthusiasm and success of the show. If it works properly, it can be spread all over the world, after all, there are people all over the world who have a musical dream, but there are everywhere."

"As for the audience's positioning, I think fifteen to thirty-five years old is a very correct positioning." Gu Luobei picked up the coffee in front of him and took a sip of it leisurely, as if he was certain of Fremantle Media I will definitely pay for this plan. "This age group is the stage of having a dream, and it is also the age most likely to participate in the competition. Of course, parents with children are not excluded, and they will pay attention to the program when they are attracted."

Deborah Johnson looked at Gu Luobei with hot eyes. These messages are exactly the same as the results speculated by the Fremantle media. Although they still need to do specific market research for verification, the young man's vision is indeed very special. .

"So, what are Mr. Bell's closing conditions for this plan?" Deborah-Johnson quickly got to the point. She expressed her interest in this plan from the beginning, and now she has a little understanding of Gu Luobei, so What she needs now is to understand Gu Luobei's conditions, test Gu Luobei's bottom line, and start bargaining.

Although it was a bit faster than expected, Gu Luobei knew that Fremantle Media had a clear understanding of the value of talent shows, and they would definitely pay for this plan. The focus was only on the difference in the distribution of benefits. .

"Copyright sharing! We can negotiate the other conditions slowly." Gu Luobei immediately grasped the core of the problem. He knew very well that there are many projects that make money from talent shows, but Gu Luobei can currently grasp the ones in his hands. There is only copyright, so he must keep it in his hands, and it doesn't matter if other projects make concessions.

She has a clear understanding of her situation, has extraordinary courage, and has a clear goal. Until this moment, Deborah Johnson's eyes showed a trace of appreciation for Gu Luobei Although Deborah-Johnson wanted to completely control the copyright, and bought it out once, after all, the copyright was in hand, and selling the show to other countries would definitely only make a profit! But Gu Luobei's attitude couldn't be clearer, she was resolute and resolute, and there was no room for negotiation, so she quickly made a decision, but before the final decision, as a famous businessman, Deborah-Johnson still tentatively Asked, "If you can create a **** to buy out once, we hope that Mr. Bell can create a **** and give a number."

This time, Gu Luobei didn't say a "10 million" number like the last time he faced Steve Jobs, but shook his head directly, "Impossible."

Deborah-Johnson knew it, and made a decisive decision, "I hope we can have a good cooperation!"

Today's negotiation is going much smoother than Gu Luobei imagined, at least smoother than the cooperation with Apple last time, mainly because Fremantle Media is optimistic about the prospects of talent shows and does not need to undertake the commercialization of digital music. risk, so there is less concern about the shot.

Of course, this is only a preliminary consensus. Before the contract is signed in black and white, everything is still variable. @.