Chapter 167： advertising strategy

The black color is the bottom, and on the left edge, a street lamp sheds white light, opening up a world. There are several empty wine bottles on the ground covered by the light, and a high-heeled shoe is left alone. This black-and-white sketch occupies most of the cover, with a simple Arabic numeral "1" written on the right, and an English word "one" written as an annotation in the lower right corner of the number, and the following is still "Evan" A Bell" scrawled.

Turning over to the back, the back cover is also black, and there is half a piece of light on the right side, which is obviously penetrated by the street light on the cover. Under this small piece of light, there is a man's belt and a woman's handbag. That's all. On the left side of the back cover, handwritten letters are arranged in a dashing manner, and the ten songs of the album are written, and "11 produced, released by Warner Records" is written on the lower edge.

This is the packaging of the album, and it is as simple as Gu Luobei said.

Klaus-Badelt was also stunned, "Is this the end?" This album, whether it is the hand-painted sketch jacket, or the album's title "One" is too simple, no wonder Claire-Dyss will repeat it again and again Twice I hoped Gu Luobei would make changes. For an album released by Warner Records and hopefully entering the mainstream market, this is indeed a great deal.

The jacket of Gu Luobei's first album, like the previous three singles, was all designed and implemented by Gu Luobei himself, continuing his usual style. But obviously, the painting of this envelope is also meaningful.

The wine bottle and high-heeled shoes under the street lamp on the cover, extending to the left, are men's belts and women's handbags, and extending to the left, it is endless darkness, which can't help but remind people of such a simple story: noisy Nightclub, after you came and went, the man and the woman looked at each other, and after a night of alcoholic revelry, the two walked towards the hotel in love, leaving countless traces on the road.

Klaus-Badelt looked at the details of the cover carefully, and the corner of his mouth couldn't help but outline a smile, he knew that the cover would not be that simple. Most like the envelopes of the previous three singles, each painting actually has a profound meaning. Although Gu Luobei has not publicly admitted it, everyone has their own understanding that envelopes can create gods, which is meaningful. Every single and album has a collectible value.

"And what about the album's name? Why doesn't the name "One" mean anything else?"

Klaus-Badelt understood the meaning of the envelope, and knew that although it was a slap in the face, it was indeed Gu Luobei's style. On this point, he agrees with what Teddy Bell said just now: if these words are lost, Evan Bell will not be Evan Bell.

Hearing Klaus Sevendelt's question, Claire Deiss twitched visibly. Obviously he had asked this question before, but the answer made him very weak.

"It doesn't make any sense, it's my first album, that's all." Gu Luobei said with his hands spread out, so that Claus-Badlet almost didn't fall.

"It's okay to say for the rest, but about the album's name, I originally hoped" Claire-Dyss seemed to finally find the opportunity to speak out what was in her mind again" to give the name some meaning, such as "The Only,, "The number one, or something, that's definitely good for album promotion. But Bell insists that it just doesn't make any sense and just stands for "the first album, that's it, it's definitely bad for promotion." "Actually, Claire Dess also knew that it would be difficult for Gu Luobei to compromise, but he just hoped that there could be some discussions in this regard, so that Warner Records could start work, but Gu Luobei still refused to give in an inch.

"When did the name of the album become a crucial promotion link?" Gu Luobei has heard Claire-Dais's remarks twice, so he was not surprised at all, and returned with a smile. The name of the album is so good, you can make a **** if you catch it. Moreover, if I have the opportunity to release an album in the future, I will definitely arrange it in the order of "two," "three, and it will become a series of labels for me, no Is it fine?"

Claire Dais opened his mouth, and in the face of Gu Luobei's eloquence and refusal to eat hard and soft, he completely felt powerless.

"Bell, when will the recording of the album be completed?" Claire Dess knew that there would be no result if he continued to struggle on this issue, so he had to move on to the business.

"I guess it will be tomorrow or the day after tomorrow." Gu Luobei looked at Klaus-Badelt. In the recording studio, although Gu Luobei was the producer of the album, Klaus-Badleter was Gu Luobei's. Teacher, the disciple still has to listen to the teacher. Therefore, after seeing Klaus-Badelt's head to confirm, Gu Luobei also nodded, confirming his own words. "I plan to announce the audition clip of "Tonight Tonight" on Eleven Music Blog first, and I will also announce the album's tracks, and then the physical album and itunes will be released at the same time. "

Eleven Music Blog is not just a blog, but also a platform for Gu Luobei to communicate with many music lovers. He will not abandon the music blog just because he has found a channel for album release.

As soon as Claire Dais thought for a moment, she nodded in agreement, listening to the clip, this is not a big problem, but it is a preheating promotion for the album's sales... What about the MV? When was the shoot? "Gu Luobei couldn't help but patted his head. He released three singles before, and he was used to the consideration of not having the MV part, but this time he also forgot.

Just looking at Luo Bei's expression, Claire Dais knew that this part of the matter was not taken into consideration, while Teddy Bell next to him, although he was gradually becoming more and more handy as an agent, he was still inexperienced, so he also took this into consideration. Partly forgotten.

"Have you considered you to continue shooting?" Claire Days remembered the sensation when the "Just a Dream" MV was released, and now the voices calling for "Broad Oceans" and "Final" MVs have not diminished. Among them, Gu Luobei is looking forward to it again. There are definitely not a few voices that show their talents.

Gu Luobei immediately shook his head, "I plan to travel to the UK this month, but I don't have time." Claire Dess can clearly feel the three drops of sweat on her forehead, what's the situation? The album is about to be released, and it must be a series of publicity after that. This brother is actually going to the UK? travel? For the first time, Claire-Dais, who knew Gu Luobei's heart and mind, was obviously in danger of dislocating her chin at any time.

Klaus Sevendelt also thought it was very magical when he saw it from the side. In Germany, which is generally strict, this style is really not a common occurrence.

Without looking at Claire Dais's expression, Gu Luobei knew that they must be surprised, and quickly explained, "I will go there for a week to ten days at most, and I will be back soon." "Pop Idol" is a very good itinerary, but Gu Luobei still remembers that there are a lot of things here. Apart from the upcoming release of "Death Illusion", aside from the upcoming release of the first album, and the preparations for Katherine Bell Design Studio, Gu Luobei also wanted to come back to help.

Claire Dais still didn't close her mouth, opened it, and found that there was no sound coming out of her throat, smash it, smash it, and finally found her voice, just asked dryly, "What about the MV? "Gu Luobei thought about this problem very seriously." There are three solutions. The first is to see if there is any inspiration during my trip to the UK, take a pat, and use my digital video camera. The second is before I come back to participate in the promotion. , you can make time to shoot: the third is to shoot overnight after the album is recorded, but I don't think the shooting effect is much better. "Claire paused and breathed a sigh of relief. This can be considered a solution. The specific solution needs to be discussed when we go back today. But anyway, the release time of the album is estimated to be adjusted. Luobei travel time, so that when the album is released, the protagonist is still wandering outside. This kind of thing is definitely the focus of heated discussion for the media.

"What about the title track? Or "Tonight Tonight, eh?" Claire Days suddenly remembered this very important question and reconfirmed, "Isn't it about "Death Illusion, it's sure to be released on the 16th, or changing the title song to the "Crazy World" album can create gods and movies Synchronized promotion." The title song here refers to the single released at the same time as the album, which is currently set to be "Tonight Tonight".

Regarding this issue, when the latest release date of "Death Illusion" was determined, Gu Luobei thought about it, "I don't want it. Even if the title song is "Tonight Tonight", the album and the movie will definitely affect each other." Gu Luobei knows that even if a CULT film like "Death Illusion" is released, it will take some time to have an impact, especially after the DVD is released, the impact will really be exerted, so there is no need to release "Crazy World" in such a hurry , it is completely possible to create a **** and talk about it after a while. "You say that because the album is going to be released around the 16th?" Claire Dais nodded to confirm and then looked down at the itinerary diary in her hand, "It was originally scheduled for ten It was released around the 5th, but now that you have travel plans, I think you can make a **** by delaying it for a week." Originally, in order to catch up with the release date of "Death Illusion", Warner Music has been adjusting the release time of the album. I hope Working overtime can create gods to catch up with this good opportunity. Now that Gu Luobei said so, it's good to postpone it for a week, so that Warner Music has more time to prepare.

Gu Luobei thought that the release of the album would be pushed after September. Unlike movies, the sales of albums in the United States have always been long-term, and some albums can even be sold for two years without being taken off the shelves, so the September 11 incident The impact will not be great. But I didn't expect that the estimated release time of the album was much earlier than expected.

"No need, no need, my travel plan should be at the end of this month, after the movie is released, I will leave. ... Gu Luobei did not expect the recording of the album to be so fast, and it took less than two weeks before and after six weeks. The recording of the song is over, and the main focus is on "Tonight Tonight".

In this way, it seems that the problem of MV can also be solved by creating a god.

Claire Days quickly realized this. After coming to the studio today, he breathed a sigh of relief for the first time. Finally, there was something in his mind. @.