Chapter 252： 6 single trend

The Grammys are over, but Evan Bell's busy life in Los Angeles isn't, considering "Ice Age," which premieres in two weeks, and six "Hello, Cold World" singles that have already been released. Evan Bell did not go back to New York immediately, but stayed in Los Angeles.

The awards ceremony is over, but in fact, the Yu Bō brought by the Grammys has only just begun. With Evan and Bell as the center, a series of chain reactions kicked off.

On the night of the awards ceremony, at exactly twelve o'clock in the morning, when all the news media were still rushing to draft the articles, Evan Bell's six single "Hello, Cold World" was officially put on sale on iTunes, and at nine o'clock in the morning on all physical store shelves.

Grammys are the best stage for publicity. Singers who have won Grammy awards in previous years can always improve their music performance and gain wider attention. What's more, Evan Bell sang the song "Hello, Cold World" at the opening, and about 40 million viewers watched the performance. This number may only be similar to Oprah's talk show, but the audience is different. It also feels that the effect created by these 40 million viewers is different.

The audience of Oprah's talk shows are mainly family owners. Even if they buy albums, the number will definitely not be high: but Grammys are different. The mainstream consumers of music who will watch the awards ceremony are often the Grammys. The number of viewers in the United States is 20 million, which is far more than the publicity effect of several Oprah talk shows. This only refers to the scope of music.

The commercialization of itunes digital music has entered its second year, but at present, in addition to Warner Records, the other four major record companies, including the famous record companies, are still standing still. Last year, although the success of Evan Bell, including the profit figures of Warner Music and Apple, proved that the commercialization of digital music is finally profitable, for now, illegal downloads are still rampant, even with a series of The data confirms that illegal downloads have a limited impact on legal downloads of physical and digital music, but major record companies will not act rashly.

However, as far as Claire Dyce's news is concerned, both Sony Records and Bertelsmann Music have begun to collect information on the commercialization of digital music and legal and illegal downloads. Last year, I sat firmly on Diaoyutai for more than half a year, and after entering 2002, there was finally Juxin who couldn't sit still.

And when "Hello, Cold World" was officially released, all record companies, including those in the music industry, cast their eyes on it. If the commercialization of digital music is still carried out in 2002, it can achieve profitability for two consecutive years, and even effective methods to stop illegal downloads can appear, then this year or next year, maybe the music market will really turn upside down.

The pioneer of digital music commercialization, Evan Bell, did not "live up to" everyone's attention this time.

On March 1, the first day of its release, "Hello, Cold World" created 200,000 downloads on itunes, which is a new record for single-day downloads since the commercialization of digital music by Xian "Eleven months ago. , is also the first time that the number of single downloads per day can break through the threshold of 200,000. That sales figure is no less than even a top ten single on the Billboard singles chart. The commercialization of digital music, under the leadership of Evan Bell, once again hit everyone's spiritual bottom line.

"Hello, Frozen World..., easily occupied the No. 1 spot in the itunes download chart, and stayed in this position for a full month without any doubt, creating an astonishing 1.2 million downloads. This number, is Evan Bell's previous "Tonight Tonight" and "Just a Dream" have twice the highest monthly downloads! Just the downloads on iTunes are more than platinum, which is definitely a huge impact.

Under this impact, the last two of the five giants in the global recording industry, EMI and Universal Music, also joined the pre-commercial investigation of digital music before the arrival of spring.

In addition, organizations such as the Recording Industry Association have also joined the substantive discussion.

From April 1st last year to April 1st this year, Evan Bell spent a year, six singles, one album, plus the solid revenue figures of Warner Records, commercializing digital music with amazing The speed is displayed in front of everyone. Although the accompanying huge losses due to illegal downloads are also very obvious, no one will ignore Evan Bell's success on iTunes.

In the past year, Evan Bell has almost dominated the online music download chart, becoming a well-deserved leader in the era of online blogging and the first year of commercialization of digital music. You don't need to do too much research, from the physical sales of "One", the huge cheers Evan Bell received on the red carpet and award ceremonies, the record company can easily understand: as a place where the new generation is active, The energy of the network has fully exploded. And Evan-Bell, through this shareholder wind, has dominated everyone's attention when there are few publicity activities.

It can be said that the rise of Evan Bell on the Grammys has strength and opportunities, as well as an era background that cannot be ignored.

The entire music industry in the United States, and even the music industry around the world, is paying great attention to the formal operation of digital music commercialization. Of course, this is just the beginning. At present, the only competitor is Warner Music's Evan * Bell. At some point in the future, when all other record companies also join the competition for digital music, it is impossible to predict what the situation will be.

Let's look back from April 1st to March 1st, when "Hello, Cold World" was released.

The sweeping trend of sales on iTunes is also the same in physical sales.

"Hello, Frozen World" with a sketched ruin as the cover reappears on the cover. Many songs have found the remnants of a guitar hidden in the ruins of the back cover. This also continues Evan-Bell's every The delicate and delicate style of the single cover.

The sales of "Hello, Cold World", as expected by Warner Records, carried the Grammy's momentum, and debuted at the number one spot on the Billboard Singles Chart with half a million gold album sales in the first week.

It also set a record, the speed record for the sixth single from an album to reach number one on the singles chart. At the same time, the sales of "Crazy World" picked up, climbing back from the twelfth place to the ninth place. In addition, of the four singles previously released by Evan Bell, the best score "Just a Dream" was at No. 21, and the worst "Last" was at No. 59.

It's been nearly a year since the album "One" was released, and all six of Evan Bell's singles are still in the top 100 on the Billboard singles chart. The "One" album itself rose from the fifth throne last week to the runner-up position on the Billboard album chart, and the Grammy effect was amazing.

"Hello, icy world, there are two versions of the mv, one is a previously filmed version, the scene is Evan-Bell constantly running through the crowded streets through disasters, accidents,

On the street, the crowd has not changed because of these accidents and the appearance of Evan Bell. It is a face that has not changed for a hundred years. This is life, cold and alienated. At the end of itunes, Evan-Bell rushed into a rising sun at the end of the street and was scattered.

The other is the Grammy live performance version. This version was released on March 3 and won unanimous support from the singers. Many songs that were not able to watch the live broadcast have all logged on to Eleven Music Blog to enjoy. The hit rate of this version exceeded 10 million in just one week.

After "Hello, Cold World" became Evan Bell's fourth number one single, it stayed at number one on the Billboard Singles Chart for a total of three weeks. Location. After that, it lingered in the top five and stayed in the second half of the year from April. With this song creating 1.4 million sales in one month in March, it seems that it is not difficult to see "Hello, Cold World" in the year-end single sales rankings this year.

Physical sales and digital music downloads skyrocketed "Hello, Cold World" to elevate Evan Bell's post-Grammy power to a new level. Even the official "Billboard" magazine had to admit that "Evan Bell at this time has a great sweep, and no one can match!" But obviously the audience's desire for Evan Bell is not limited to this. The Grammy Awards song "Better than Hallelujah", which brought tears to countless people's eyes, was even stronger, and it topped the Google (le) search chart for a week in a row. In the fast-changing world of the Internet, this duration is a bit appalling.

Different from the resonance of "just a dream" for love, different from the persistence of "broad seas and sky" to dreams, and different from "crazy world"'s frustration with life, "Better than Hallelujah" is a warm and indifferent touching, drawn from September 11, but tells the subtle philosophy of life. This song, regardless of gender, age, or race, is an understanding of life. As long as you face the sadness, helplessness and setbacks of life, you will have your own thoughts on the lyrics of this song.

Therefore, whether it is comments on the Internet, letters from radio audiences, or the mailboxes of media readers, as well as many professional critics, they are all calling on Evan Bell to release this single.

Seeing this situation, Warner Records, which did not expect such a grand event before, held an emergency meeting with Teddy Bell and others, and officially released the elimination tool through Eleven Music Blog, ... better than Hallelujah and put into production, It will be officially released on April 1st! "The news only eased the needs of the audience, who began to look forward to the arrival of April 1.

Afterwards, Warner Records announced, ... Better than Hallelujah, which will be the first bō single of Evan Bell's second album, so stay tuned. "This also means that the promotion of Evan-Bell's first album comes to the end of "Hello, Cold World", and while the first album is still selling Changhong, Evan-Bell officially entered the second album. production cycle.

"Just a Dream" was released on April 1, 2001, and "Better than Hallelujah" was released on April 1, 2002, which is a cycle.

"Hello, Frozen World..., and the heat of "Better than Hallelujah" are only a small part of the aftermath of the Grammys, and in fact, the chain reaction continues.!.