Chapter 258： Strong Box Office

"Movie Review" and "Entertainment Weekly" are full of praise for the film, while "Premier" is full of criticism of the film. This situation is normal. Any movie will be voted for and lost. Take tomato. But this time around "Ice Age...", Xian Huā obviously had the upper hand.

"Hollywood Reporter" said, "Like the squirrel who is obsessed with an acorn, the mammoth who is so kind enough to save his companions regardless of his own safety, and the giant-clawed sloth who is always jumping and playing. , I like the saber-toothed tiger with a ferocious appearance and a soft heart. I like the feeling of warming each other against the cold. "Because we are a collective" Really because of the warmth in the heart, the cold of the Ice Age is not terrible. Warm, a little bit Infiltrated into the bottom of my heart, but the tears could no longer stop."

The "Los Angeles Times" commented, "This is a simple and beautiful Friends story. Several friends with different personalities go on the road together, forgetting their own life stories, just passing by for the sake of passing by, and in a casual way, they gain friendship. Friendship Warmth has become the only hope in the ice age." In the "New York Times" instant commentary, a new perspective was found.

"The movie starts with a squirrel and ends with this squirrel. This squirrel is called Scott. Although it can definitely be said to be a cameo in terms of its role in the scene. But in fact, Scott represents the movie. Another message sent to us is that humans and nature need to maintain a balance other than another theme: persistence.

Scott may be the most unlucky squirrel, but he's also the cutest, most persistent, funny, and most touching. An acorn, owned, lost, owned, lost. Fate is always making fun of it, but it has never given up, and inadvertently reappears and continues to challenge something.

Sometimes we laugh at it for being stupid, as if it doesn't understand the misery of its own destiny. But I always feel that there is a shadow of it in myself, and I am constantly pursuing and working hard. We don't know what will happen. Just like what happens when Scott catches the Acorn, what happens when our dreams come true? We don't know and don't care, because the process of chasing is the essence.

"Ice Age is a cartoon, but it's not just a cartoon, its connotation is enough for us to ponder.

It is worth mentioning that this cute and unusual squirrel Scott, although only playing soy sauce, has unexpectedly become another spirit of "Ice Age". Its dubbing is by the owner of Blue Sky Studio, Chris Yiwei. Key is responsible. This may be the biggest easter egg of this movie." Obviously, "New York Times Phi, and "Ice Age" is also highly respected.

Among the 36 media reviews, more than 28 media have given five-star recommendations, in addition to two four-stars, four three-stars, one two-star, and one one-star results, also let The comprehensive media score of "Ice Age" reached 8.6 points, which is already regarded as the ranks of classic films.

Among the audience ratings, the freshness of the Rotten Tomatoes website has reached 81%, which has reached a good score and won praise with an overwhelming score. In the imdb scoring system, more than 100,000 viewers voted to fix the film's score at 7.9. Although it has not exceeded eight points, it is rare for an animation with children and teenagers as the main consumption object to achieve such a score.

Unlike the cult film "Death Illusion", which received such an excellent reputation, "Ice Age" immediately showed its power at the box office.

On Friday, March 15th, "Ice Age", which opened simultaneously in more than 3,300 theaters, made $15 million on its first day, a figure that was more than "Death Illusion" at the global box office. .

After Friday, the weekend and two days are a good time for the box office to soar. Amid the cheers from the media and the audience, "Ice Age" showed a strong appeal at the box office. The single-day box office on Saturday and Sunday has increased to varying degrees. In the last Wednesday, it actually created a score of 52 million, and won the North American box office champion in the third week of March.

The March 15 release was chosen by Twentieth Century Fox after careful consideration.

Although it is not a summer vacation recently, major film companies have already started their summer outposts.

After all, after the slump in September 11 last year, the movie market finally started to recover because of the first songs of "Harry-Bōte" and "The Lord of the Rings" at the end of the year. Now we must seize the time to maintain the recovery of the movie market. In this way, this year's summer program will be profitable.

Therefore, there are still a large number of strong opponents appearing in less than three months before the summer vacation. 20th Century Fox mainly considered that the main groups of "Ice Age" are children and teenagers, and there are families watching together, and there are no similar movies in the same schedule, which made 20th Century Fox decide to join the March festival. in fierce competition.

The electric nose "Resident Evil" adapted from the famous Japanese game was released three days earlier than "Ice Age". This is also a master of money grabbing. Although E.. Bell doesn't remember the box office numbers of the movie, he knows There are five films in total. In Hollywood, a movie that doesn't make money can't have a sequel. So "Resident Evil" is not to be underestimated.

And "Ice Age" was released on the same day as a comedy movie. Robert De Niro, known as Hollywood's "King of Drama", and comedy superstar Eddie Murphy joined forces. Warner Bros. launched "Good Show" Get on the field" to join the competitive battlefield. This movie, which has invested more than 85 million yuan, is obviously determined to win at the box office.

In addition, "Time Machine", which won the North American box office weekly championship when it was released last Monday, and "Beautiful Taobao Women's Wear Tmall Taobao Mall Taobao Women's Winter Jacket M Soul" box office giant "Magic" during the awards season. The first episode of "Ring" is still in the box office competition.

In this series of competition, "Ice Age" aired to the North American box office champion this week, and the box office number was more than twice that of the second-ranked "Resident Evil", which was beyond everyone's expectations.

For 20th Century Fox and Blue Sky Studios, this animation with an investment of 59 million took three years to build. The goal is not only to recover the cost, but also to generate huge profits and more. Even the golden statuette for the best animated feature at the Oscars. Therefore, although the box office results of the first three days are gratifying, 20th Century Fox pays more attention to the follow-up ability of the box office.

Fortunately, "Ice Age" did not let everyone down. To be precise, it should be that the audience's pursuit of "Ice Age" is just as expected by the media and professional film critics, and everything is developing according to a normal trajectory.

This week "Ice Age" encountered a huge challenge. In 1998, the classic movie "Blade Warrior", which only got 100 million US dollars with an investment of 45 million, made a comeback again, and its sequel is about to be released!

When "Blade Warrior" was considered to be just a vampire action movie targeting a small number of comics, it has unexpectedly gained great popularity, which is full of blood, Hong Kong kung fu,

And what has now become a classic suspended slow-motion bullet screen, coupled with the black hero Wesley Snipes, many filmmakers believe that only "The Matrix" can be compared with it.

Back then, "Blade Runner" achieved great success with a small and broad scope. This week, "Blade Runner 2" made a comeback, obviously hoping to recreate the glory of the year. Evan Bell remembers that the "Blade Warrior" series of three films swept four With a box office of $100 million, this second sequel is definitely coming.

In addition, the 20th anniversary edition of "Alien", which swept the world in 1982, is also launched this week, which is also a very box-office contender.

Under this circumstance, almost all the media voted for "Blade Warrior 2", thinking that "Blade Warrior 2 will definitely win the title easily. First, it was released in the first week, second, the sequel was still powerful, and third, the audience was watching. There are group differences, so the success of "Blade Warrior 2" is not a big problem in the eyes of the media. The focus is not on who is this week's box office champion, but on the follow-up ability of "Ice Age" box office.

The same is true of the fact that on the first day of Friday, "Blade Warrior 2" scored 16 million US dollars, ahead of the "Ice Age" which once again created a good result by 2 million US dollars, and successfully won the box office championship on Friday.

However, the real contest at the box office is on the weekend, and Saturday and Sunday are enough to change a lot of things. "Ice Age" has word-of-mouth, cognition, and support. Now it seems that the follow-up ability seems to be very strong The Friday of the second week of release can still win 13 million results, which is in line with the first Week's Friday results are almost the same, which is absolutely amazing. This also made the "Blade Runner 2", which is about to create a box office myth, break into a cold sweat. The advantage of only 2 million is really not enough for the aggressive New Line company.

This weekend's box office battle, also known as the "wonderful box office battle" that can only be seen in the summer season, is a super exciting weekend box office battle that makes people almost do not know where to start!

Not only the sales curve and operation trend of various time periods during the weekend and three days are changing rapidly, but also bright for a while. The quality of the two sides in the firefight is not comparable, and they are all well-known.

"Ice Age" versus "Blade Runner 2" is definitely a peak matchup in the summer, but it actually broke out in March in the spring. An "all-age animated adventure comedy" against "bloody fighting" "Blockbuster" showdown, a showdown between "Ray-Romano plus Evan-Berga Blue Sky Studio" versus "Gilmore-Del Toro plus New Line and Vampires" dazzled all the media. The media who said that they were optimistic about the strong victory of "Blade Runner 2" closed their mouths and opened their eyes, lest they would miss the excitement of this contest.

Who would have thought that the footsteps of spring have just arrived, and the summer-like competition will be staged in the North American box office rankings! ! .