Chapter 263： redistribution

Teddy Bell also sent Deborah-Johnson his replies to the four producers, in a friendly signal. At least, Evan Bell doesn't want to change production companies just yet. Of course, Deborah-Johnson also knows that if Evan-Bell wants to change the production company, because of the shared copyright of "pop idols", it is bound to need to coordinate, and even go to court. Therefore, it is unlikely that Evan-Bell will change the production company.

But today, after the accident, Evan Bell and Teddy Bell did not panic at all, but grasped the feeling of all the situation. The two brothers did not discuss too much and easily took control of the situation. Coupled with Evan-Bell's strength in copyright, Deborah-Johnson has caused tremendous pressure.

Now, as soon as the friendly signal is released, Deborah-Johnson feels a lot easier. If you can create a god, it is really important to maintain a good cooperative relationship. Fremantle Media has made mistakes over and over again, and Deborah-Johnson knows that the company doesn't want that mistake to continue to fester. So, Teddy Bell's friendliness is so important.

Relying on Evan Bell's unpredictable prophet, the disadvantaged Teddy Bell completed the reversal without making a sound, and the situation finally entered the rhythm that Teddy Bell mastered.

Next, Mark-Bonet really announced C's offer, and then Ken-Burns also showed the new offer. In this case, Sam Ryder was the first to drop out of the competition.

Lisa Canning used the excuse to go out to the bathroom, and when she came back, she also announced that she would give up the competition. Afterwards, Mark-Bonnet and Ken-Burns updated the offer again, and the two had a whispered conversation with Teddy-Bell.

The final winner came out half an hour later. Ken Burns, representing Fox, won the bid for $80 million and won the "Pop Idol" talent show in the United States. Production and broadcast rights.

After the bidding reached a paragraph, Mark Bonet and others resigned first. Fox TV really had a lot of money and spent money on this emerging draft.

For now, Fox TV is the only one in the news, overpowering the other three giants, but in terms of TV series, just having one "archive" and the newly emerging "24 Hours" is not enough to make Fox TV a giant. Brand new. The flaws in the TV series have even made Fox TV unable to please in the competition with TV stations.

Therefore, this talent show plays an important role in a strategic sense for Fox TV. This is also the reason why they spared no expense to grab the copyright.

The copyright issue of the US regional draft began with fierce competition and ended with a slightly dramatic result. But no one could have imagined that the copyright of a talent show actually sold for 80 million US dollars, which is really amazing. As expected by Evan Bell, the draft is a money-sucking machine!

Still, the $80 million is just the beginning. The specific contract and the detailed distribution of benefits have not been negotiated, so Ken Burns still stayed and continued to negotiate the details.

At this point, the relationship between Eleven Studios and Fremantle Media was involved.

According to the original contract, Eleven Studio has the priority to sign the players, and other rights belong to Fremantle Media, but now, the situation has changed. In the negotiation of the new contract, due to a series of mistakes, Fremantle Media has lost the initiative and opportunity, and it is an established fact that their interests have been eroded by Evan Bell. But Bola-Johnson and Nigel-Legger still have to fight hard. Even if they lose the initiative, they must fight for every point of interest.

In the negotiation process, it is not an easy task to turn advantages into interests. What businessmen do best is to use the chips in their hands to convert the pros and cons. In this negotiation, even if Evan Bell has the absolute initiative, it is not without scruples, and the three people in front of them are all old foxes, so Teddy Bell and Deborah Johnson, Ken Burn The progress of the negotiations in Sri Lanka was very difficult, and even if Teddy Bell had the upper hand, it still could not be realized in terms of interests.

If it's just business negotiation, Evan Bell can't help too much, and he can't do better than Teddy Bell. Fortunately, Evan Bell still has chips in the hands of the draft negotiation: in the commercial operation of the talent show, the memory of Evan Bell's previous life is an absolute advantage. These are the accumulation of countless top people over time. valuable experience summed up.

Years later, Ken Burns and Nigel Lesig will definitely have a way to come up with these business operations, but now, knowledge is power, and Evan Bell relies on his own knowledge to easily grasp the advantages firmly. hands.

"What makes the most money in a talent show?" In line with Evan Bell's words, Teddy Bell took out the documents in the briefcase. This is the real killer. Although Teddy Bell is very clear about these copywriting, the task of explaining is still handed over to Evan Bell, after all, this is his wisdom "advertising."

Almost blurted out, Nigel-Lesig, Ken-Burns all blurted out, and Deborah-Johnson was only half a beat slower. This [answer] is very simple.

"Hehe, I, a layman, always thought it was copyright." Evan-Bell said with a smile, and everyone smiled politely. No one would believe Evan-Bell's words. One Bell was just joking. But only Evan Bell himself knew that he really thought so. "In fact, the real money for talent shows is advertising. However, there are many types of advertising, such as interstitial advertisements in the live broadcast, the main sponsor of the program, the sponsor of SMS voting, and the secondary sponsor of the props in the program. "These advertisements actually account for one-third of all the revenue of talent shows, and they can make more money than copyrights.

The last time I talked about "Pop Idol", Evan Bell really forgot about this. After all, "Pop Idol" is an early version of the draft. After that, when "American Idol" became popular all over the world, the advertising revenue was indeed much higher. copyright. Evan-Bell vaguely remembers a number. In the fourth or fifth season of "American Idol", the price of the 30-second interstitial advertisement in the final has exceeded the threshold of 10 million, and the final full-season advertisement revenue has also crossed the threshold. $400 million.

Therefore, Evan Bell is not wrong to say that he is a layman, in the "pop idol"

When signing the contract, the most important part of the income was actually handed over to Fremantle Media.

"Besides that, the albums of the contestants after the competition, the national tour concerts of the top ten contestants, and peripheral products are all ways of making money." Following Evan-Bell's words, the three producers in front of them opened up their plans. At the same time, he was also shocked by Evan Bell's whimsy "toys,

Candy, cards, video games, magazines and books, photo albums, cultural shirts, accessories..." Gu Luo'ebi crackled and listed a lot of peripheral products.

When Teddy Bell was sorting out the plan, he calculated that Evan Bell listed 35 categories and more than 100 kinds of peripheral products.

These peripheral products can definitely be said to be gold-absorbing machines. Evan-Bell's plan is worth a thousand dollars. More importantly, these peripheral products must be authorized by the trademark patent of "American Idol", so the patent in Evan-Bell's hands has a value that is no less than copyright.

After all, copyright is a one-shot deal. Fox bought the exclusive screening rights for $80 million, so it's their problem how many seasons they want to show. However, the plan proposed by Evan Bell is sustainable, and its value is no less than copyright.

Among them, the most surprising is Deborah-Johnson. Fremantle Media is the executor and beneficiary of the added value of "pop idols", but for now, their benefits are only two: Touring concerts and peripherals, the peripherals are only ten major items, less than thirty small items.

No wonder, no wonder Evan Bell let go of other interests with ease, because he held the greater interests in his hands. Deborah Johnson had an astonishing thought in his heart. Was Evan Bell so sure that the talent show would be successful? So hold the bigger chips in your hand, let everyone see the template of the first season of "Pop Idol", and then use the template in your hand to make a bigger profit. Then, Evan Bell sacrificed so much interest at the beginning, the purpose was to let Fremantle Media do it for him and produce a template program!

This idea shocked Deborah-Johnson to the point of being speechless. Such a big deal is indeed too amazing. Today, Evan Bell's courage, courage, insight and wisdom have given Deborah Johnson a new understanding.

The plan proposed by Evan-Bell after that was in the eyes of Ken Burns and Nigel-Lesger a pile of dollars that they could not give up. There is one crucial key to putting this pile of dollars in the pockets of Fox and Fremantle: trademarks and patents.

After Evan Bell proposed this plan, the division of interests that had been entangled for an afternoon gradually became clear. Finally, at the dinner table, the distribution of the benefits of "American Idol" was officially announced in black and white.

Eleven Studio won 70% of the copyright dividends, and had the priority to sign the draft. In addition, 10% of the advertisements were very popular, and 20% of the concerts and surrounding areas were very popular.

Fremantle Media suffered a big loss. In the most lucrative United States, it suffered a tragic loss, and the copyright dividend shrunk to 30%. And the remaining 90% of the advertising dividends, 80% of the concerts and peripheral dividends, Fremantle Media must also conduct a new round of pulling war with Fox TV. At this time, the dominant one is Fox Television, which has the right to broadcast the program. It is estimated that the interests of Fremantle Media will be eroded by Fox Television.

In this negotiation, the Fremantle media stole the money without losing money, and Deborah-Johnson's initial conservative estimate lost more than $40 million in profits a year. ! .