Chapter 420： design brand

While talking and laughing, Evan Bell's cell phone rang. When I came out, it was an unfamiliar New York City landline number. This kind of thing doesn't happen often. At present, Evan Bell's main affairs are handled by Teddy Bell, so the call to Teddy Bell at work and the person who knows Evan Bell's mobile number are all friends, and there is little chance of unfamiliar calls.

After thinking about it, Evan Bell still walked to the other end of the room and picked up the phone. "Hello."

"Hello, this is the mayor's office of New York City, may I ask where is Evan-Bell, Mr. Bell?" A strange female voice came from the phone, but Evan-Bell knew about it when he heard the other party's self-introduction what's up.

After answering the phone, Evan Bell walked back and heard Catherine Bell saying "Fourteen sets were completed in October, twenty sets were completed in November, and now there are still thirty-three orders in hand. , the time has been arranged until mid-January." It seems that he is talking about the current business situation of Eleven Design. Although I haven't heard the previous part, I can tell from just a few numbers that Eleven Design's reputation for tailoring suits has gradually opened up, and the business is still very good.

"It seems that there are not enough manpower now." Teddy Bell held his chin in thought, "Waitmore and Kenneth outside were senior tailors, right?"

"It's not that easy to find a tailor who really has inherited craftsmanship." Catherine Bell is the real expert in this regard. "Now our operation is very good, and if we replenish the manpower, there may not be so many orders. Door-to-door.” Even in Savile Row, a shop has a dozen top tailors, and the number of orders that can be completed in a month is limited. In order to ensure the quality of hand-sewn, the speed is bound to be too fast, so full customization every month If you can complete fifty or sixty orders for suits, you have reached the limit. After that, the next order has to be queued up. Therefore, it is often said that it takes two or three months before and after an order to get the finished product.

At present, the condition of the eleven clinics is quite good, and the manpower is still sufficient to cope with the existing number of orders, and there is no need for supplementation.

"Wetmore is a top tailor. He was born in Savile Row, but his descendants came to the United States to develop, and he followed. His handicraft skills are much richer than mine." The cardamom age is when you leave home. It is normal for some omissions in skills. The most important thing is that Catherine Bell has not systematically organized the knowledge of suit customization in the past 20 years. The top tailors with skills and experience are in charge, and the eleven design has a lot of confidence. "Kenneth is a senior tailor. She is also from the Savile Row system, but she did not study formally. She only studied for five years as an apprentice. Now she is basically handling semi-custom orders."

Seeing Evan Bell sitting next to him, Catherine Bell didn't stop, and then said, "Adding to the senior tailor that Frank found before, we are now processing orders very fast."

The development of Eleven Design has been much smoother than originally imagined, and the most important thing is the timing. After the establishment of Eleven Design, Evan-Bell quickly achieved impressive results at the Grammy Awards Ceremony and made a name for Eleven Design. After a year of accumulation, it has grown to the current scale. far exceeded expectations.

However, if Eleven Design wants to have further development in custom suits, it is more difficult. Top tailors are a necessary condition, in addition to this, the most important thing is to break into the upper class, so that there will be a fixed source of customers. Otherwise, the current situation is the peak that Eleven Design can currently reach.

Imagine the scale of Savile Row's development to this day, but it took more than a century before and after.

Custom suits rely on word of mouth - advertising is not useful, craftsmanship - design concepts and brand effects are not useful, and the rise of word-of-mouth accumulated by old brands is not useful in this industry.

So, as Catherine Bell said, the operation is already very good, and there is no need to replenish manpower.

This point, although Teddy Bell didn't think of it just now, but after thinking about it, he understood it.

"But it's awards season recently, and I've spent all my time designing red carpet suits for Evan. The store is really tight." Catherine Bell mumbled the long hair of her youngest son, although it was a pick-up. , but it has been two months since the hair extension, and now Evan Bell's own hair is not far from his shoulders, plus the length of the extension, it can be braided. "Looking at the media, maybe our Luobei will go to the Golden Globe Awards and the Oscar red carpet. Naturally, this costume should be taken seriously." Evan-Bell laughed, "Catherine, not "maybe" but Sure! You should be confident." A arrogant remark made Catherine Bell laugh.

“Catherine, I remember Frank mentioned it when we moved to 11 Princes Street earlier this year. We can do a full bespoke business while creating our own branded collections and handing them over to the factory for mass production.

Have you thought about this recently? "Teddy Bell originally wanted to ask Evan Bell what was the call just now, but when he heard Evan Bell say another important thing, he changed the subject when he said "Consider now?" Will it be too early? The November design is really on the track, and it will be after August. Now the customization business has not been fully launched, and it has begun to get involved in the brand. Is it too urgent? "

Quick success, this is Teddy Bell's concern. Catherine Bell also looked suspicious and looked at Evan Bell.

Evan-Bell explained his thoughts just now. "So, if Eleven Design really wants to develop further in the customization business, it is definitely not an easy task. New York's high-end tailor shop with full customization business has already The original market share has been firmly grasped. People have connections, reputation, and technology. It is very rare that we can achieve the current level. To go further, unless we can poach top tailors and bring these tailors The fixed customers in our hands are also pulled over together, otherwise it will be difficult to make great achievements in a short period of time.”

Teddy Bell's thinking just now has been limited to the fact that there are not enough manpower, and his thinking is inevitably narrow. Now Catherine Bell and Evan Bell have expressed different views one after another, which opened his eyes, and his thoughts suddenly became active. A person, no matter how erudite, still has knowledge blind spots: Similarly, even in his own professional field, there are also thinking blind spots. It's not that Teddy Bell doesn't understand these truths, it's just that there have been too many things recently, and his mind has not been opened. Now that he has figured it out, he immediately thinks it is much farther than Evan Bell.

"Bei, what you said is very reasonable. We should adjust the direction, but the pace should not be too fast." Teddy Bell's head turned fast, but he didn't stop talking. "If you want to create a brand, the four major fashion weeks will definitely It's a show stage."

The so-called four fashion weeks refer to New York Fashion Week, Paris Fashion Week, London Fashion Week and Milan Fashion Week. These four fashion weeks hold the current autumn and winter fashion shows in February and March every year.

Every September and October, the following spring and summer fashion shows are held. The four major fashion weeks are not only a stage for top brands to lead the trend, but also a great opportunity for rookie brands to promote themselves. However, since it has become the top four fashion weeks in the world, naturally not everyone can attend. It is not an easy task to build a show and win a catwalk during the four major fashion weeks.

"Then, next, Catherine, you should shift your focus to the design direction." Although Teddy Bell is not as familiar with design as Frank and James, he still knows a little bit about "spread the full customization business gradually." Give them to Witmer."

After a pause, Teddy Bell added, "The four major fashion weeks in February next year, Katherine, you can go and see, exchange and learn, it will definitely be beneficial to you. The four major fashion weeks in September next year will definitely be good for you. It is not an easy task for us to get on the stage, we will win the emblem 0

Let's work hard to qualify for the New York Fashion Week catwalk in February of the OP year. "

Catherine Bell did not agree immediately, her eyebrows frowned slightly, "Teddy, is this too impatient?"

Teddy Bell looked at Evan Bell and smiled, just now he questioned Evan Bell's thoughts too fast, now it's Katherine Bell's turn to question his thoughts too fast "No~www.novelhall.com ~Right now, it's just a plan 1. After you're really ready, you can set foot on the design. It's all at your own pace. In the short term, you should still focus on full customization. Is Witmer worth it? It is trustworthy and needs to be investigated more. After all, the full customization of Eleven Design is developing so smoothly now. If we develop steadily and steadily, although the space for expansion is limited, accumulating word-of-mouth bit by bit is also advantageous for building a brand in the future. "

Catherine Bell thought for a while before nodding her head to show her understanding. In fact, this was planned when Eleven Design was created. It's just that the development speed of full customization has exceeded expectations, which has led to the establishment of the brand's plan a little earlier, and that's it.

Without waiting for Teddy Bell to ask again, Evan Bell saw that he had finished talking about important matters, so he took the initiative to say, "The mayor's office just called and asked me to meet at nine o'clock tomorrow morning." The Bell brothers exchanged eyes and said I know that what the two of them discussed just now is about to come. I just didn't expect that the press conference had just ended, and the mayor's appointment came right after.

"Mayor? What's the matter?" Catherine Bell was busy in the studio all morning for the costumes for Evan Bell's awards ceremony, and for a while she forgot what day it was today.

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