Chapter 540： College PR

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What is Oscar PR?

Winning the hearts of the nearly 6,000 members of the voting Academy of Motion Picture Arts and Sciences is the key to winning the Oscars.

Where there are people, there are rivers and lakes. This sentence is applicable all over the world and in all walks of life. The rivers and lakes of the film industry also have their own industry rules.

Every year, thousands of movies are released all over the world, and one or two thousand are released in the North American market alone. Among them, there are no one hundred or eighty excellent works that have won word of mouth. However, it is not an easy task to find the works that are truly worthy of commendation among these 80 excellent works. Therefore, during the awards season, those professionals have assumed this responsibility. They rely on their professional vision and professional knowledge to make judgments on the film, so as to award the awards to the corresponding works.

So, are professionals just "professionals"? No, they must be alone before their "professional". A person has his own preferences. No one work can win everyone's love, because nothing is perfect. If a work believes that it has an absolute advantage and is so good that everyone has to vote for it, then the work is doomed to fail. Therefore, the preferences of professionals each year and each awards season have become the determining factor for the award trend.

The Golden Globe Award, selected by the Hollywood Foreign Press Association, represents the preferences of foreign reporters; the National Review Association Award, naturally represents the preferences of the members of the National Review Association of the United States; Similarly, the preferences of directors have been obtained by the United States. The Directors Guild Awards, the actors' mutual selection, launched the Screen Actors Guild Awards, as well as the New York Film Critics Association, the Los Angeles Film Critics Association, the Bōston Film Critics Association...and the Oscars represent the American film art and science College preferences.

There are many reasons why Oscar has received so much attention, one of which is the authority of the academic school. There are nearly 6,000 members, including staff from all walks of life in the entertainment industry. Their votes, whether it involves professionalism, knowledge, or politics or current affairs, cannot escape the influence of personal preference.

Therefore, the so-called Oscar public relations, or awards season public relations, in the final analysis, is to deal with the members of the American Academy of Motion Picture Arts and Sciences, hoping that the members can have a deeper impression of the film and the actors, and win the personal preferences of the members , and then implement voting.

Why did the film that the awards season aim to win at the end of the year choose to be released at the end of the year, because it can make the members of the academy more impressive, and they will be released before the registration deadline; the academy is constantly revising the rules and regulations to avoid the film company and the academy members. Large-scale screenings are still very dense, free movie tickets for Academy members are always a good way to network, and the names of Academy members can always be seen on the guest list of parties that flow around Christmas. . . .

The academy can prohibit the film company from canvassing tickets, but it cannot prevent the members of the academy from watching movies: because this is their job, and it cannot prevent the personal communication of the members of the academy: because this is the life of the members.

To sum up in one sentence, Oscar's public relations is actually no different from the so-called "public relations". Thus affecting the weight of the film in the hearts of members of the academy. Of course, the film itself still needs to be of quality, otherwise even if the media puts the title of "upset" on the head of the award-winning work, and the public does not believe it, then the "authority" of the Oscars will definitely cease to exist.

Therefore, what really needs to operate Oscar PR is often the most popular films that have won the award, and various film companies will show their talents at this time. The most classic successful case of Oscar PR is the 83rd Academy Awards. The "social network", which was very popular at the awards ceremony, lost to the Weinstein Company's strong PR capabilities at the last moment. The speech" was eloquent.

At the 75th Academy Awards ceremony that just ended not long ago, Evan Bell was able to win the award for Best Supporting Actor, which was actually the result of many influences. First of all, the public relations ability of the distributor Columbia Pictures must be recognized. They have laid a solid foundation of friendship with the members of the Academy. Since the release of "Adapted Screenplay" in early December, Columbia Pictures has started a busy awards season PR work. , the harvest is also very rich, which makes Evan Bell finally stand out in the competition with outstanding films such as "Always", "Road to Destruction", "Chicago", and "Get Unpunished". Secondly, the old tune is often played, and Evan Bell's self-expression is indeed an outstanding performance. Finally, there was a disagreement between the old-school forces and the new-school forces within Oscar himself on whether or not to hold the Oscars this year, and Evan Bell became the fuse, and finally became a wrestling field between the two factions. The fact that the Oscars were held was a victory for the old-fashioned forces. Evan Bell, who resolutely opposed the war and refused to attend, won the Golden Man for the Best Supporting Actor was a victory for the new-school forces.

All three are indispensable. Among them, the public relations ability of Columbia Pictures is worthy of praise. It is a pity that Meryl Streep was above the Oscar and lost to Catherine Zeta-Jones of "Chicago". The hope of a happy return.

Although there is a talk about public relations, the authority of the Oscars can still be trusted. After all, the films that can be shortlisted are very good. Even if the film company's public relations skills are good, the work itself is still the first element.

In terms of Oscar PR, or even the PR of the awards season, Eleven Studios has no advantage at all. The shortcomings of the weak foundation of independent studios are obvious.

Therefore, when Evan Bell openly refused to attend the Oscars and challenged the authority of the Academy of Motion Picture Arts and Sciences, the media would be so gloating, because Eleven Studios had no basis, and now they have offended the old school forces of the Academy. The road is indeed dangerous.

But unexpectedly, Evan Bell has won a lot of support among the new factions, not only allowing him to win his first golden man, but also Sid Ganis and other veterans also noticed Evan - Bell the "newcomer".

Sid Ganis is really interested in Evan Bell. This little guy who is full of xìng, whether on the screen or in life, can always bring surprises. Although Sid Gaines was not very satisfied with Evan Bell's extraordinary dress on the Golden Globe Awards red carpet, he admired this conscientious young man very much.

Take a look at Evan Bell's current works, "Death Illusion", "Ice Age", "White Night Chase", "Sniper Phone Booth", "Adapted Screenplay", "Deadly Identity", the choice of each one is unexpected, Even the most prominent commercial film labels, "Sniper Phone Booth" and "Ice Age", are cartoons, not counting - they are different, and Evan Bell's performance in them is enough to make people look up. During the awards season, Evan Bell was nominated for five best actor performances before and after "Sniper Phone Booth", which is the most direct proof.

With Evan Bell's twenty-year-old age - he will only turn twenty-one in November this year, to have this calm, this wisdom, and this dedication is enough to make people look at him with admiration. Therefore, Evan Bell refused to attend the Oscars, and Sid Gaines was not surprised, not angry, but admired his decisiveness and determination.

Today, Sid Gaines saw Evan Bell shine on the Broadway stage again.

Hearing the teenager's ridicule, "Then I am honored to be appreciated by a senior professional." Although he did not specify his identity as a member of the American Academy of Motion Picture Arts and Sciences, he revealed his own clarity; a sentence Humble words, but with strong self-confidence and publicity, Sid Ganis couldn't help smiling approvingly: Seeing is better than seeing. Only those who have really met Evan Bell will understand the charm of this young man.

"Mr. Bell, as far as I know, there are many senior professionals who appreciate you very much." Sid Ganis still gave a slightly tentative communication with a refined smile.

But I saw Evan Bell shook his head gently, his face still was that humbly smile, "It's a pity I don't know each other." He didn't say "no" humbly, nor did he say "of course" proudly, just use a side sly The answer came up.

Sid-Gannis chuckled lightly, "I'll get to know you later." This sentence seems to have a lot of meaning. However, Sid Ganis had no plans to explain or to talk to Evan Bell in depth, and then said, "Showing my respect for the performance tonight, I think I should leave."

Evan Bell has no regrets once again stretched out his right hand, "Being able to have the support of a loyal audience is the greatest affirmation for our performance." This is a polite word, but it is also His truth.

The biggest charm of the Broadway stage is the thunderous applause. As long as you close your eyes, you can feel that you are surrounded by countless applause. It is a kind of enjoyment and a kind of happiness.

Sid Ganis shook Evan Bell's right hand, just smiled, didn't say anything, turned and left. He came to see Evan Bell today, really just to get to know this young man. After achieving the goal, there is naturally no need for more courtesy.

Evan Bell stood there, watching the old man walking with his head held high gradually disappear from his sight, and suddenly felt that life is really wonderful. When the media thought that Evan Bell and the members of the academy had become incompatible, they unexpectedly won the favor of the new faction within the academy.

Now, Broadway, which the media is generally not optimistic about, has brought Sid Ganis to Evan Bell. Perhaps, the old man who just left will become a stepping stone for Evan Bell and Studio Eleven to have a glimpse of the academic school.

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