Chapter 559： Giants grudge

In fact, it is impossible for the head of any large company to speak nonsense because of impulsiveness. Their remarks not only represent their personal position, but also represent the image of the company. Therefore, the attacks of Steve-Jobs and Michael-Inas are not only because the two people hate each other, but more importantly, they are fighting for interests from the company's standpoint.

Pixar has ushered in a new era of 3D computer animation technology, and animated films are tilting towards 3D animation in an all-round way. As of 2003, Pixar's animation for Disney has accounted for more than 45% of the total profit. The dispute between Steve Jobs and Michael Inas, in a sense, directly affected the future of the animation film industry, and even Gore, then the vice president of the United States, tried to mediate the relationship between Pixar and Disney. disputes between.

The core of the entanglement is profit distribution. Therefore, the real key to the grievances between Steve-Jobs and Michael-Inas is that the price has not been negotiated. The work is produced by Pixar, and Disney is only responsible for the distribution, but takes half of the profits, which is almost impossible in Hollywood. Therefore, the redistribution of benefits is inevitable, and the focus is on how to redistribute. Unfortunately, in the end, Pixar and Disney did not reach a consensus.

Disney, led by Michael Inas, eventually angered Steve-Jobs, and in January 2004, the year-long bullying war officially broke down, and Steve-Jobs unilaterally terminated the agreement. However, Pixar's contract with Disney in 2004 still has legal effect, so "Cars" in production will still be distributed by Disney. However, Steve Jobs announced that "Cars" was the last work of the partnership.

The phrase "Never marry and believe in politicians" can actually be applied to businessmen, because profit is their real pursuit.

Steve Jobs clearly knew that there are definitely not a few studios that want to reach a cooperation agreement with Pixar, but Pixar and Disney have had a tacit understanding of cooperation for many years. Steve Jobs knew that Disney could not do without Pixar without Pixar, Disney would suffer heavy losses, and the new CEO would definitely sit at the negotiating table again to negotiate with Pixar.

Although Disney plays a pivotal role in the field of animation production, its strength is traditional two-dimensional hand-drawn animation, and it does not have much advantage in the market where three-dimensional computer tenon animation is rampant. With the rise of new computer animation troops such as DreamWorks, Disney's leading position in the animation field has been challenged like never before. Since "The Lion King" in 1994, Disney has not been able to independently create a classic cartoon.

After the cooperation with Pixar, the animation department sold well, allowing Disney to taste the sweetness of three-dimensional computer animation. After January 2004, Pixar unilaterally announced the expiration of the cooperation agreement and terminated the cooperation to threaten Disney. But Michael Inas was unwilling to compromise his grievances against Steve Jobs, which determined Disney's next development direction: Disney decided to replicate Pixar's success, be independent and self-reliant.

It took Disney two years before and after to create its first three-dimensional computer animation film "Four Eyed Chicken". This year's 280 million global box office performance is not bad, but several times it is compared with Pixar's lowest box office "Bug Crisis". The gap is still obvious. "A Bug's Life" grossed $360 million worldwide, while Pixar's top-grossing "Finding Nemo" swept $860 million worldwide. Disney, which started with animation, suddenly lost all confidence.

However, the animation department is very important to the entire Disney Group, and all Disney's business needs to be driven by the animation business. Against this backdrop, Michael-Inas was ousted. In October 2005, new co-executive executive Robert Iger took office. The first thing Robert Iger did when he took office was to get back to the negotiating table with Pixar. At this time, Pixar is making "Toy Story 3" independently.

When Disney returned to the negotiating table, he knew clearly that since replication would not work, it could not do without Pixar, a cash cow. Forty-five percent of Disney's profits from the movie business in recent years came from Pixar's contribution. So Robert Eagle decided not to repeat the mistakes of his predecessors, and he took the most direct, once-and-for-all approach: acquisitions.

Robert Iger took three months to persuade Disney's board of directors to announce plans to acquire Pixar in January 2006, and finally acquired Pixar in May 2006 for $6.7 billion.

After the acquisition, the biggest winner is naturally Steve Jobs, CEO of Pixar. He originally owned 50.1% of Pixar's shares. After the stock exchange, he owned 7% of Disney's shares. Disney's largest individual shareholder. And Pixar's other two main characters, John Lasseter, is the chief creative director of the new animation studio, and Ed Catmull is the executive president.

After that, it became clear that Pixar produced "Cars Little Ratatouille", "Toy Story 3", "Robot Wall-E", "Flying House" for Disney.

The cartoon, which has been popular at the box office, has successfully brought Disney back to the position of the leader in the animation field again.

Judging from the time Evan Bell is now, the relationship between Steve Jobs and Michael Inas has become rigid, and the negotiations between the two sides have not had a good start. By January, Pixar and Disney will split. After that, the relationship between Pixar and Disney fell into a historical freezing point, and the two sides almost turned against each other. It was not until the next year, that is, October 2005, that the relationship between the two sides warmed up again with the rise of Robert Iger.

Last time, after Barry-Mayer's reminder, Evan-Bell felt that it was indeed necessary to acquire a production company. However, independent film production companies are not so easy to acquire. Therefore, Evan-Bell thought of Apple's stock. If he can make a sum of money through the stock, then the acquisition will be much easier, which is naturally much faster than the accumulation of eleven studios. However, Apple's stock is a long-term investment, and it is difficult to achieve capital accumulation in the short term. But Evan Bell still made the decision to invest in Apple. In addition to Apple's original potential, two factors inevitably came to mind, Steve Jobs and Pixar.

Needless to say, Steve Jobs, the godfather-level figure who single-handedly took Pixar and Apple to the top, can establish a good cooperative relationship with him, which is definitely beneficial to the future online sales channels of Eleven Studio's works. And Pixar, it would be great if it could turn Pixar into the animation division of Eleven Studios. After all, Pixar, like Eleven Studios, was originally an independent production company.

However, Disney eventually acquired Pixar, which cost 6.7 billion US dollars, and Evan Bell couldn't get that much money. Even if it is not Pixar, Evan Bell is now buying Blue Sky Studio, and it is estimated that there is no such money, and Chris Weiji may not agree.

So, what Evan Bell thought was to reach a cooperation agreement with independent studios such as Pixar and Blue Sky Studio. Then plan the acquisition step by step. If it can be successful, then the strength of Eleven Studios will definitely be able to make a qualitative leap. You must know that Pixar and Blue Sky Studio are not only animation production companies, but the special effects production technology of the two studios is very outstanding. This is an absolute complement to Eleven's film production strength, and their years of experience in the entertainment industry also have a vital complementary effect on Eleven Studios.

After weighing, there is now a chance to approach Apple, and Evan Bell chooses Pixar for granted. As for Blue Sky Studio, we can only see if there is a chance in the future.

It's June 2003, and Pixar's acquisition opportunities will arise after January 2004, and opportunities exist until May 2006. It remains to be seen how far Eleven Studio can develop in the past three years.

All Evan-Bell can do now is to make a move. Because he knows that the acquisition of Pixar money is the first element, but as an independent studio, how to maintain its original characteristics and quality is also very important. Therefore, Evan Bell intends to prepare both hands. On the one hand, he accumulated the original capital of Eleven Studio, and on the other hand, he gradually got in touch with Steve Jobs, laying a solid foundation for future cooperation This is Evan Bell following the commercialization of digital music, the talent show After the show, the third shot in business. If it fails, it will have little impact on the Eleventh Studio. At most, the development speed is a little slower: if it succeeds, then the strength of the Eleventh Studio will go directly to one or two levels.

Evan-Bell, Teddy-Bell, Eden-Hudson have discussed this plan, and the three of them agreed on the idea that this matter should not be rushed, and Xu Xutuzhi has such a one-in-ten thousand chance of success. . After all, the foundation of Eleven Studio is still too unstable. Whether it's acquiring Pixar or competing with Disney, there's a bit of a man's arm to stop the car. Therefore, the eleventh work must correct the mentality.

The top priority of Studio Eleven is not to rush to expand, but to make the "NCIS", "Crash" and "Mysterious Skin" on hand, and to ensure the quality. For Evan Bell, it is more important to focus on your own work first.

After all, "Nine" is still in hot performance, and he needs to concentrate all his energy.

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