Chapter 588： war summer

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Those who get the summer file get the world. This sentence is used in the North American film market, and there must be very few people who oppose it. Judging from the box office revenue from May to August in the North American summer vacation last year, the box office results obtained in just one summer vacation accounted for nearly half of the annual box office revenue. It can be said that this is the most precious time in North America. Almost all the most exciting entertainment films of the year will be released in the summer. This is not only a fierce time, but also a must for production companies.

The so-called summer vacation period is actually the summer vacation period, that is, the summer period. Every year from May to August, it is this golden period.

The term "movie schedule" naturally did not appear with the birth of a movie. This concept is a marketing strategy from the Hollywood film industry system. In fact, it is a self-rescue due to the decline of the Hollywood film industry. and market mechanisms.

In the 1970s, when television became widespread in the United States and gradually became a mainstream media, audiences were gradually staying away from theaters. At that time, many people exclaimed that the emergence of television would promote the demise of movies. This situation has forced the overall reform of theater construction and film distribution in the United States. Only by self-help can we avoid extinction. Before this, the American film industry did not have a mature and systematic market research and scheduling strategy.

In 1972, the film "The Godfather" of Pyla méng, directed by Francis Cobōla, was the first Hollywood film to truly operate according to the rules of modern blockbuster. The invested film eliminated the first-round theatrical system on distribution and began to premiere simultaneously in theaters across the United States; and let the distributors realize that it should be in a specially arranged time slot. Target specific types of movies to different audiences to guarantee box office success.

Since then, the concept of "movie schedule" has been put into use. American films have formed a mature and complete market operation mechanism, as well as a modern industrial strategy from production to distribution, among which. The research and selection of the film schedule is an important factor for the success of a film.

Research the main audience groups in different time periods, make products suitable for mainstream audiences, arrange schedules, and conduct publicity and distribution around the schedules. It is a complete set of commercial behaviors and promotions. This constantly developing and improving system shows the comprehensive strength of the American film industry. This system allows Hollywood to consistently produce movies that audiences want to see. At the same time, it successfully affects the audience's appreciation psychology. Cultivate a lot of shadow mí.

Practice has proved that this seemingly conservative production strategy can make Hollywood products not deviate from the audience's taste to the greatest extent, and it is also for the huge investment in large productions to be smoothly recovered or even profitable, forming a guarantee as much as possible in the system. However, the conservative strategy of this strategy often produces a large number of films with similar appearances and follow-up works after the success of one film; or produces failed films that emphasize visual sense and ignore human development. This is also one of the sources of the magnification of contradictions between commercial films, art films and other films in the film genre. The movie schedule is obviously a strategy operated in pursuit of the ultimate box office.

Today, the environment of globalization is increasing rapidly. It is difficult for local films in various countries to escape the influence of the United States, a global entertainment center, so they have to follow Hollywood's film schedule to release films. This also makes the system of film schedules gradually popularized all over the world.

How are American movie schedules roughly divided? This is very different from the air season of American TV series.

In the American film market, each year is bounded by weekends and festivals. It is divided into five schedules: winter, spring, summer, autumn and Christmas. Among the five schedules, the strategic position of summer and Christmas is slightly more prominent. Among them, the long summer season—that is, the summer season is a period of concentrated screening of commercial productions, which almost plays a decisive role in determining the box office of the whole year. Because of the strong holiday atmosphere, the Christmas stall is also regarded as a powerhouse for family movies. Especially the success of "Harry-bōte" in the Christmas stall this year has also made the status of the Christmas stall soar.

As for the schedules of autumn, winter and spring, due to the busy schedule of students, the important sports competition period, and the most important concentration of a large number of entertainment awards activities, these contents almost fill up all weekends, so the commercial production with huge box office pressure cannot be This time will be chosen for release. But at this time, it is the screening period of low-cost small productions, high-quality productions and strong artistic exploration films. Because of the low cost of these films, there is not much pressure at the box office, and they can avoid the oppression of blockbusters.

It's no exaggeration to call it a summer season, or become a summer season. During this prime time period, which lasted for nearly four months, the world's attention was focused on the North American film market, because this is the time of year when the movie box office dances wildly. Since it's summer, teens have school holidays and many families are taking vacations to escape the summer, which means that countless audiences have free time. No matter where their holiday destination is, they have enough time to go to the cinema. The air conditioner is blowing, and you can enjoy a visual feast. Therefore, the films shown during this period are mostly commercial films, followed by big-budget films with prominent youth elements, such as science fiction films, disaster films, horror films, youth campus comedies, inspirational films, cartoons... These films have all been released one after another. It has become the highlight of the global strategy of major film companies, and it is also an important time period to occupy the film market share.

There are thousands of troops and horses, and the competition is absolutely fierce.

In Evan Bell's two-year career as an actor, he has never been involved in the summer season. The only "Death Illusion" released in the summer vacation is not a direct competitor at the box office at all, not even a spoiler. Although Evan Bell has been dubbed "strong box office appeal" by the media because of two films with a box office of more than 200 million, it has always been the case in the North American film market: he has never experienced a summer box office. The box office superstar of the war has always been insufficient.

This is because, in the fierce competition in the summer season, the audience's choices are dazzling. If they can still lead the film to achieve impressive box office results under this circumstance, it means that the actors are indeed attractive to the audience. From Harrison Ford in the 1980s to Will Smith now, their box-office appeal has been honed by year after year of wars filled with fireworks in the summer. A true box office star. This is also the fundamental reason why Evan Bell can be compared with Will Smith, but the media always thinks that it has not become a climate: Evan Bell has never even experienced the summer season.

This time, Evan Bell is finally going to officially join the competition for the summer season. Produced by Disney, produced by Jerry Bruckheimer, and co-launched by Evan Bell and Orlando Bloom, "Pirates of the Caribbean" "It has become a force that cannot be ignored in the summer vacation. The performance of "Pirates of the Caribbean" and whether Evan Bell's performance can bring surprises again have become a topic of discussion in the summer season.

This year's summer season has received a lot of attention before it kicks off: Will the impact of the war make the summer season's box office weak? Judging from March and April, the movie market has been severely impacted, so major movie companies started outposts as early as April in order to grab the summer market. At that time, "Fatal Identity" also became a **** for Columbia Pictures to drive the market. In direct competition, "Fatal Identity" handed over a satisfactory answer.

After entering May, the summer season kicked off. A series of films such as "X-Men 2", "The Matrix 2: Reloaded", "Finding Nemo", "Speed ​​​​and Love 2", "Hulk", and "Thunderbolt" have been released one after another. The crowd is dizzying. Except for the "Finding Nemo" produced by Pixar, which has won the box office chart for a week in a row, other films are almost all in turn. It is fortunate to be able to win the championship of the North American box office chart for a week. The fierce competition in the summer season is staggering, and people can't help but sigh. No wonder it is said that the summer season is the best in the world. This year's box office champion "Finding Nemo" is definitely the No. 1 contender.

It is worth mentioning that the release of "Finding Nemo" also further escalated the conflict between Pixar and Disney. Steve Jobs and Michael Inas have publicly torn their faces in the media, and everything is related to the historical trajectory. Almost the same. This is good news for Evan Bell However, the media's attention to "Pirates of the Caribbean" is not good news for Evan Bell.

Looking back at Evan Bell's currently released films, except for "Ice Age", there was actually none of the works that the media were optimistic about before the release, not to mention the cynicism of the media before the release of "Chasing the Murderer in the White Night" and "Adapted Script" . It cannot be said that the media deliberately targeted Evan Bell. The main reason is that Evan Bell's selection of the script is too unusual, and it has repeatedly caught people's eyes. Even after the movie was released, Evan Bell spoke with his works and refuted the media's doubts with his most outstanding achievements, but as long as Evan Bell has a new movie released, the media still can't help but tremble: Only God knows Evan - Bell is going to do something out of the ordinary this time. Immediately afterwards, after a deep understanding of the new work, doubts inevitably came again.

The success of "Deadly Identity" has made Evan Bell a fierce reputation in the media: no one has been optimistic about Evan Bell's first producer tour before, even William Wood is cautious Attitude. However, this time, when the "Pirates of the Caribbean" attacked, the media couldn't help but yell again: What the hell!

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