Chapter 689： Universal Alliance

689 Universal Alliance

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After dinner, Ron Mayer returned home. Hugh Grant never mentioned Evan Bell again, but his words that night did leave a shadow in Ron Mayer's heart. e^Looking at Hugh Grant's phrase "to lose face to a super-large company", Ron Mayer certainly knows who he is talking about, which is Universal Music, the brother company of Universal Pictures.

The relationship between Universal Music and Universal Pictures is different from that of Time Warner's Warner Records and Warner Bros. Pictures, which have a very close relationship.

In the early years, Universal was a company that took into account both the film and music business. Since the acquisition of Universal by the American music company in the 1960s, Universal Music and Universal Pictures have been inextricably linked. In 1999, it acquired Universal's Canadian brewing giant Western Graham, bent on building a media empire, bought Polygram and several other entertainment businesses. At this time, Universal Music Group was officially formed, joining the ranks of the world's five largest record groups. And Universal Pictures, under the leadership of Ron Mayer in the 1980s, returned to the expected track. Unlike Warner Records and Warner Bros., there are not many streams. These two companies are only independent companies under Time Warner, but the relationship between Universal Music and Universal Pictures has always been close.

Universal Music's slander last summer, it can be said that its reputation was badly damaged, and it has not fully recovered until this year. For such a large company, reputation is an integral part of their branding strategy, and the reputation of Universal Music, which has been deeply slandered, has been severely challenged in songs, said Universal Music President Robert Wells before and after. It took more than half a year of public relations work to gradually recover the situation, but in the year-end market share statistics, Universal Music still suffered heavy losses, and was eroded by the second-ranked Warner Music. Very dissatisfied.

The agent Craig Cook involved in the slander incident, Universal Music hacked him once, and did not plan to let him leave the dark prison ahead of time, but hoped that he would suffer in prison. Universal Music hates Evan Bell even more. Although Evan Bell appeared as a victim at the beginning, his series of reactions and strong appeals later caused Universal Music to fall into slander. The direct pusher of suspicion.

If Universal Music just didn't like Evan Bell before that, then after the slander incident, Universal Music hated Evan Bell to the core, and even Robert Wells, the helmsman, also hated Evan Bell. Wen-Bell doesn't have a good face. Even if Evan Bell's music scores are better, they still don't care about giants like Universal Music. Even if Evan Bell can reach the heights of Michael Jackson and the Beatles one day, for Universal Music, they will not care, because at present Universal Music and Evan Bell are basically incompatible, not to mention There is a coveted Warner Records in full support of Evan Bell.

To this end, Robert Wells personally formulated a development plan for Melancholy, Evan Bell's "dead enemy". Starting from the second half of last year, under the leadership of Alex Caleri, Melancholy became steady and gradually Break out of the sky. Of course, Melancholy is positioned as an idol band, and it is not easy to achieve a breakthrough in sales, not to mention the Grammys, who have never seen idol groups, so Universal Music has positioned the Melancholy market as less nvs, idols The popularity of the band cannot be underestimated.

Universal Music's full strength, coupled with the melancholy mood is not a doo who can't help it, plus a good gimmick - to gain attention through Evan Bell's Dongfeng, it is to be expected to achieve outstanding results. At the Grammy Awards, the melancholy mood that was not nominated but was able to appear as an award guest was the result of Universal Music's efforts for half a year.

In Alex Caleri's plan, the melancholy mood depends on the accumulation of one and a half to two years. After gaining super popularity, he will gradually have the capital to fight against Evan Bell. Since it is already an unsolvable opponent, seeing the opponent's failure is the greatest achievement. As it happens, Evan Bell's 2003 was almost absent from the music market, which also gave the opportunity for melancholy mood, to be precise, the opportunity for Universal Music to operate. Now, as 2003 draws to a close, the achievement of the gloomy mood can be seen at the end of the year.

To sum up a sentence, the relationship between Universal Music and Evan Bell can be summed up simply by the term "hostile relationship", and for Universal Pictures, which has a close relationship, Ron Mayer has not heard less about Evan Bell. negative news.

Later, Ron Mayer recalled the last meeting with Evan Bell. He rejected the invitation of "Van Helsing". Although the conversation was very pleasant, it was a fact that no cooperation was reached in the end; and "true love comes first", Evan Bell did reject the prime minister's role and took the initiative to choose the role of Mark. At the time, it seemed that Evan Bell just made a wise decision based on his own time, but now after the release of "True Love First" Looking at it again, it seems a little more meaningful.

It is said that the superiors are suspicious, because they have to consider it comprehensively. Lang Mayer is not actually a suspicious person. He is bold and bold. But today, after hearing Hugh Grant's remarks, Ron Mayer was reminded of his recent meeting with Universal Music president Robert Wells.

Robert Wells is a wise leader, otherwise Universal Music would not have dominated the music market for three consecutive years after entering the 21st century under his leadership. As a superior, they can have their own emotions and personalities, which must exist, but their emotions often lose to reason, and the so-called reason is the correct judgment of interests and the market. For the sake of profit, they will be willing to cooperate with the people they hate, but if they have the opportunity, they will definitely attack their opponents without mercy. Similarly, if there is no interest, they don't even bother to hate an opponent, because there are too many people in this world who hate them, and they don't have that leisure.

For Evan Bell, Robert Wells' attitude is a bit surprising, he actually admires this young guy. Of course, he must admire, because Evan Bell is definitely not a small role to be the opponent of Universal Music.

The reason why Universal Music is so focused on melancholy mood is not just to let out a sullen breath, Robert Wells sees the benefits of melancholy mood more. Because of the relationship between Evan and Bell, the melancholy mood has won enough attention. Although most of them are negative, such a combination is a topic in itself. In the United States, villains, axing, and darkness are not derogatory words. As long as they are properly hyped, These words can be a source of interest. Therefore, melancholic moods have gained more opportunities, because they have value.

As for Evan Bell, on the one hand, Universal Music used Evan Bell's topic to hype melancholy mood, and on the other hand, it planned a confrontation with Evan Bell after the rise of melancholy mood to achieve the purpose of suppressing Evan Bell. So, for Universal Music, it's a two-bird-one-shot strategy.

Robert Wells admires Evan Bell's talent and hard work, but Robert Wells also knows that Evan Bell's personality is a double-edged sword. While making him successful, as long as he is in the future If there is a movement in the cause of the war, it will inevitably attract a lot of hostile forces. Like last year's slander incident.

At the time, Robert Wells knew that Ron Mayer was interested in Evan Bell. Although that was before the release of "Pirates of the Caribbean", Ron Mayer was really interested in Evan Bell's ability to drive the box office. Very optimistic, he hopes to follow Evan Bell's momentum to change the situation of Universal Pictures.

In this regard, Robert Wells said that no one can control Evan Bell's personality. Now Warner Records, Twentieth Century Fox and Evan Bell are working together very well, and that is based on the fact that Evan Bell is really showing off, although both companies are willing to obey Evan Bell's personality. But in the future, once Evan Bell's works are in Waterloo, maybe the first to abandon Evan Bell will be Warner Records and Twentieth Century Fox.

Furthermore, Universal Pictures' commercial blockbuster Evan Bell doesn't like it. Although Elliott Carter always clamors for Evan Bell to switch from niche movies to commercial movies, people in the industry know that Evan Bell. The requirements for commercial blockbusters are still very strict. And what Universal Pictures is really good at is comedy, and Evan Bell has no record of making a comedy. So, in fact, Evan Bell is not suitable for Universal Pictures Recalling the conversation before and after Robert Wells and Hugh Grant, Ron Mayer's opinion on Evan Bell finally happened. With a little change, Hugh Grant's words may not be correct, but one sentence is correct. Evan Bell's personality is a thorn, and sooner or later, Universal Pictures will suffer a bit.

But as Ron Mayer said, as long as Evan Bell's works can still be successful, he is qualified to choose scripts in his own way. However, Ron Mayer does not intend to be led by Evan Bell all the time. There are thousands of Hollywood actors. Even if he can't choose the actors who have a good box office appeal, there are a lot of newcomers, even Evan Bell is also From the newcomer era, isn't it?

Ron Mayer decided to test Evan Bell again, but this time his choice must be cautious, and he will propose a more suitable script!

Said to be a test, but in fact this script is also the highlight of Universal Pictures in Ron Mayer's mind in 2005. At present, Evan Bell is indeed a very suitable candidate.

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