Chapter 724： First store opened

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Fifth Avenue in Manhattan, New York, is the most expensive commercial area in the world. It is the goal and affirmation of the world's major luxury brands to be able to enter Fifth Avenue. Full text without advertisements However, the storefronts on Fifth Avenue are limited, not just any brand can enter, even if you have money, you may not be able to do it, you still need to have enough sales driving force and awareness at all brand levels Spend.

Since coming to the United States when he was six years old, Evan Bell has never really visited Fifth Avenue. Even when he came to Fifth Avenue on Katherine Bell's 40th birthday, in fact, Evan Bell did not. Rest assured that when shopping, it is not because of shyness, but because Evan Bell is not keen on the luxury goods of Fifth Avenue. In his opinion, the clothes designed by Catherine Bell are much better than those brands.

However, the insults they encountered in the Louis Vuitton store on Fifth Avenue made the Bell brothers very dissatisfied, which directly prompted the birth of Eleven Design. The Bell Brothers are very clear that Louis Vuitton's current global status, even if it is not a top luxury brand, can be regarded as a first-line. But the Bell brothers still said arrogantly, "Catherine, don't you want to open a bigger store across from Louis Vuitton, and then make all the customers who come to the door feel at home, and let the clothes you design yourself be the smile of countless customers? ? Then crowded the Louis Vuitton Fifth Avenue storefront."

Perhaps, this was an almost impossible rhetoric at the time, but the Bell brothers have been working hard for this goal. Now this goal has taken a solid first step. Although it is only a store in the Sears department store on Fifth Avenue, there is still a long way to go before the super-large storefront on Fifth Avenue, but this goal has been It is no longer impossible.

The Saks Fifth Avenue boutique was established in 1824. It started as an independent retail store on Thirty-fourth Street in Manhattan. Until 1924, the Saks boutique on Fifth Avenue in New York opened. At the time, it was also the first major retail store on uptown Fifth Avenue, selling the highest quality men's and women's clothing and jewelry, and became synonymous with tasteful classics. Service First is the slogan of the Saks Fifth Avenue boutique.

Saks Fifth Avenue boutique department store has only more than 30 branches in the world. Compared with the more than 800 branches of Sears, the No. 1 department store in the United States, it is nothing but nothing, but it has always been a global leader. One of the best department stores. Full text without advertising Although there are now branches of Saks Fifth Avenue boutique department stores all over the world, the flagship store across the street from Rockefeller Center in New York is still the most legendary storefront. It's bigger than other stores, so it won't be too difficult to deal with, there's something for everyone, there's a ton of clothing, and brands at all price points, and men's clothing is the best and most complete in New York.

The Saks Fifth Avenue boutique is located at 611 Fifth Avenue, near 49th Street, if you take the subway, lines b, d, f, v, e, and 6 Can be reached, can be said to be convenient transportation. Not to mention, across the street is the famous Rockefeller Center, which is definitely one of the must-see classics for tourists.

On February 1st, a Sunday, the Saks Fifth Avenue boutique is open a little later than usual, and will not open for guests until 11 a.m. But before eight o'clock, there were already two or three hundred people gathered here in Rockefeller Plaza. This is not normal for the city of New York. Because it is busy from Monday to Friday, on weekends, the department store at 1:00 in the morning will be relatively clean. Everyone also knows that the boutique department store of Saks Fifth Avenue does not open until 11:00, so no one is there. Will arrive early.

If someone passes by, just ask casually to find out that there is an important brand about to open in Saks Fifth Avenue boutique department store today: "Eleven" brand store. This is also the first store of the "Eleven" brand in the world, which means that consumers who have been waiting for a long time can finally store the stunning juvenile series at Paris Fashion Week last October into their wardrobes .

At the same time, Eleven Blog also announced Evan Bell's itinerary. He will not attend the Paris Fashion Week this time, and he will not attend the opening of branches in Paris, London and Vancouver. Evan Bell will be the only one who will attend. It is the opening ceremony of the first store in the Saks Fifth Avenue boutique department store.

This is for the media, Evan Bell, who has disappeared since the end of last year, is finally about to appear, and it is the opening of the first storefront of "Eleven", so naturally, it cannot be missed; for fans, the "Eleven" Junior series is originally a It is worth collecting, and can also express support for Evan Bell, why not do it; for consumers, when buying their favorite clothing, they can also see a large number of artists, which is a good deal.

Therefore, before eight o'clock, fans gathered in Rockefeller Plaza, hoping to occupy a favorable position. Among them, there are a few industrious media who came to the scene early, because they know that Evan Bell cannot be measured according to common sense, and that Evan Bell is still the host today, so there is a great possibility of coming to the scene early.

Sure enough, just a little bit earlier at nine, Evan Bell calmly appeared in front of Rockefeller Plaza. Evan Bell seems to be very relaxed and comfortable today, he is wearing a lake blue plaid shirt, then a black cardigan with white edges, the outermost is a navy blue plum coat, blue-gray Jeans are paired with white flat white shoes, a one-shoulder black cloth bag is carried on his shoulders, and his hands are in his trouser pockets.

The middle-length hair above the eyebrows is flowing in the wind, not like a small boss who wants to open a store, but a young man who comes to a department store to shop, "Hey, the sun is good today." Facing the oncoming crowd, Evan- Bell waved happily.

There are not many reporters present, but it seems that these people are against Evan Bell's good mood, and the questions raised have nothing to do with the first storefront of "Eleven".

"Evan, 'Premier' accuses you of making pedophile, gay-themed movies to create buzz, what do you think?"

"Evan, the 'News of the World' thinks that you are disrespecting the identity of the actor and singer by challenging the position of the director. Do you have anything to refute?"

"Evan, you have no plans to release a new album, and you are not involved in the promotion of the album. Is it because you have no creative inspiration?"

"Evan, will you be at the Oscars next month? Has your relationship with the Academy eased now?"

"Evan, in the previous series of awards ceremonies, you were shortlisted for the best actor competition, but got nothing. Did you deliberately not attend the award ceremony knowing the result?"

"Evan, I heard that the current manager of Eleven Brokers left the company and joined Universal Pictures because of conflicts within your company?"

…………

There weren't many reporters in front of me. Looking at the past, there were actually less than ten, but everyone was chatting like a press conference with twenty or thirty people asking questions at the same time. Moreover, looking at these questions one by one, it was like countless knives, Qi Qi attacked Evan Bell, and he would not give up if Evan Bell saw a little blood.

Hearing these reporters' noisy questions, but none of them were related to today's topic, Evan Bell didn't blink, just swept away a little, ignoring all the people in front of him, and then turned to the front door. The fans who came to support waved their hands, still smiling, and continued to move forward calmly, then walked to the underground parking lot of the Saks Fifth Avenue boutique department store, and entered the department store through the back door there.

The reporters had nothing to do with Evan Bell's calm smile, but they still had to do their jobs. The questions in their mouths were still endless, but their voices were hoarse, and Evan Bell still had that expression. , the reporters who looked directly past his side, looked directly at the fans outside with his height advantage, and responded to the enthusiastic support of those fans.

Until Evan Bell passed the guard and entered the side door, the reporters could not get any answer from Evan Bell, and even the change in expression could not be captured. Evan Bell is too old-fashioned. He doesn't look like a 21-year-old teenager in an impulsive and rebellious period. He almost understates the reporter's intentions and reactions. The reporters hope that Evan Bell can fight against reporters like Sean Penn and others. Although this will increase the injury rate of reporters, it will also make the sales of major newspapers and magazines show a gratifying trend.

However, the reporters still failed to do so. When they saw Evan Bell walk into the elevator and waved with a smile, the important thing was that their gazes still went beyond the height of the reporters, facing the people behind them. Fans winked, which is definitely a serious blow to reporters. This time, it was the reporters' turn to lose their temper first. If they hadn't thought that the camera in their hands was really valuable, they would definitely have smashed the objects in their hands against the wall.

I missed this opportunity now. When the store opens, they won't have the opportunity to ask these questions again, because there will be more artists at that time. Even if they ask these questions, apart from making the atmosphere of the scene cold, there is no any effect.

"Damn Evan Bell." Among the reporters, there are not many people who love Evan Bell. But when the reporters turned their heads, they found that the crowd had unknowingly increased, and now there were at least 200 people in sight.

With this helpless popularity, what can reporters do?

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