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"Look and talk. (Full-text e-book is free to download Anna Wintour said.
In the face of reporters' questions about the "Eleven" brand, Anna Wintour's answer was simple and cold, with an arrogance that could not be ignored. After answering, Anna Wintour turned around and left. Her steps on high heels were steady and powerful. Even if it was just a back view, she could see her strong self-confidence. Indeed, in the fashion industry, Anna Wintour has this proud capital.
Suddenly, the reporters began to liven up, because they realized that Anna Wintour appeared to be critical, so does it mean that there will be a confrontation between Anna Wintour and Evan Bell? That's a good show to watch! The editor-in-chief of "Fashion (gue against the unruly personality boy, this is definitely enough to watch.
Anna Wintour walked into the Saks Fifth Avenue boutique, stepped into the elevator and pressed the seventh floor. Although she has not been shopping in department stores for a long time, because of the latest clothing of major brands in the season, she can have a panoramic view in the office, and her busy daily work has also derailed her from department stores and shopping malls for a long time. However, Anna Wintour still remembers that the sixth and seventh floors of the Saks Fifth Avenue boutique department store are men's clothing, and with the positioning of "Eleven", it should be on the seventh floor.
really. As soon as she stepped out of the elevator, Anna Wintour saw the location of the crowded storefront.
Standing at the elevator entrance, Anna Wintour did not rush over. She took a look at the overall style of the "Eleven" store, with an all-black exterior wall, a white inlaid carved ceiling at the top, and beige lights inside that illuminated the entire store. light up. Black and white simple design, with exquisite detail decoration, is indeed the overall style of "Eleven". From the outside of the store, it looks good.
Anna Wintour walked forward, and when she approached the storefront, she could see four tall and handsome male models standing at the door. For the battle-hardened Anna Wintour, these male models were not too lethal. , but she can still see at a glance which male models have potential.
To put it simply, last year because of the success of the first show in Paris Fashion Week on "October", this time the four major fashion weeks, the demand of major brands for thin male models is on the rise. Although there has not been a qualitative change, it is undeniable that, The overall trend of male model development is indeed changing. (Full text e-book free download) The four male models in front of them are all about 6.2 feet tall, slightly thin, and their overall quality is higher than that of Mathies Laurison, Jeremy Duffer, etc. There are still some gaps in people, but he is still a beautiful boy.
When I took a closer look, I found that there were dark prints on the black board wall at the door. If the vines that twisted and spread were not due to reflections, even if they got close, they could hardly see it. Standing two steps away, they could hardly see it. It can feel as if the wall is covered with a layer of mist, and it is exquisitely like a work of art, which makes people addicted to it.
Anna Wintour suddenly thought that Evan Bell was an excellent architectural designer. I wonder if he took interior design as an elective. Even if this storefront was not designed by Evan Bell himself, it is estimated that his suggestions were indispensable. Said, it did raise the grade and taste of "Eleven" immediately.
There is no shop window on the outside of the store, but a square storage cabinet is used as the creative idea, and the wall glass is inlaid on the outside, so that people can see the inside through the squares. Hats, scarves and other accessories are completely the existence of a storage cabinet, and at the same time satisfy the desire of people to snoop.
Anna Wintour walked into the store with strides. The four male models at the door didn't stop her. Consumers haven't poured in yet, so they don't have jobs for the time being. After a while the store is full of people, their job is to control the flow of people entering the store, not to overcrowd the store.
Walking into the store, the storefront is not big, but it is not small. The area of 2,000 square feet is enough for the just-started "October", and it is slightly empty. However, the furnishings in the store are very ingenious, and it will not make people feel that the store is empty. Some metal wind and dark wind designs in the middle make people feel similar to Berlin's toughness and coldness, but if you look carefully, you can see in the details. Find refined elegance. Just like the style of the "Eleventh" youth series, this store has left a deep impression on people.
Anna Wintour just glanced around and saw a lot of in-depth things. Before she could look at the guests present and the clothes that had been put on the shelves, she saw a man walking towards her. It's Evan Bell.
Evan Bell's dress today is similar to the four models at the door. They are all black jeans, a black shirt and black high-top boots, but this outfit is unique to Evan Bell. The lines of the shoulders and axes of the shirts, the delicacy of the cufflinks and necklines, the pleats in the top half of the jeans and the tailoring of the bottom half, including the junction of the trousers and the boots, all bring out the simplicity of glamour. The unbuttoned three buttons of the shirt, plus a large string of metal bracelets on the right wrist, all gave Evan Bell's rock and roll temperament a romantic and uninhibited freedom.
According to Anna Wintour's countless eyes, the "Eleven" youth series is indeed tailor-made for Evan Bell, and almost all the most charming features of Evan Bell's temperament are used in the most concise way. Outlined. From this point of view alone, the juvenile series is successful, because Catherine Bell has captured the psychology of consumers: every man wants to be a man as attractive as Evan Bell; every woman wants a man to be Evan -A charming man like Bell.
"Welcome. Is there anything I can do to help you?" Evan Bell didn't seem to recognize that it was Anna Wintour, and approached him with a businesslike smile.
Anna Wintour's eyes swept quickly. Currently, there are entertainers in the store. Leonardo DiCaprio and Ryan Gosling are chatting happily in a corner. Jason- Mayez and Chester Bennington and others were drinking beer in the other corner. Anna Wintour even saw Lee Kelleher, a bigwig-level figure who didn't easily attend publicity occasions, so she was very It was soon known that Evan Bell actually knew her identity, but just stood in the position of the landlord and welcomed the self who met for the first time.
Anna Wintour took off the big sunglasses on the bridge of her nose, "How many designs are there currently in the juvenile series, I want to see if there are any clothes that satisfy me."
Of course Evan Bell recognized the person in front of him, the famous editor-in-chief of the American edition of "Fashion", how could he not recognize him, not to mention that he was impressed by "The Queen Wears Prada" starring Anne Hathaway in his last life , of course, know a lot about this real prototype. However, Evan Bell did not expect that Anna Wintour would take the time to come during the four major fashion weeks. "The junior series is divided into two parts: spring and summer. For spring, we currently have trousers, tops, coats and accessories. There are 80 new designs; there will be more designs in the summer part, we have more than 100 designs. I think, you can choose slowly. I don't know who you want to choose clothes for?" At this time, Egypt Wen-Bell, not like an artist, but returned to the eleven dry cleaners back then, like a competent clerk, seriously entertaining customers.
Anna Wintour was a little surprised by this number in her heart. She originally thought that it would be great to have more than 80 designs in the two parts of spring and summer. She did not watch the first time of "Eleven" live last year. The catwalk, but she still looked at the photos after. Now it seems that Catherine Bell is well prepared for this year's official launch, not only has the gimmicks of Paris Fashion Week, but also made enough designs for the opening of the store.
"Since it's a juvenile series, it's naturally chosen for juveniles." Anna Wintour replied stubbornly, her character has always been picky, although she will be a little more relaxed about the people she encounters in social situations, but basically Anna Wintour speaks in this style, with a gun and a stick.
"It seems that you don't have an accurate positioning of the item you want to buy now. I think you can take a stroll and let our staff serve you when you are satisfied with it." Evan Bell is not soft. Not hard to say a word, indeed, Anna Wintour did not say that she should look at the coat or pants, although the editor is very big, but Evan Bell does not think that he only serves Anna Wintour alone. After speaking, Evan Bell left with a smile, and then greeted Paris Hilton who had just walked in.
Anna Wintour stood in place and raised her eyebrows. There are many personalities in the fashion industry like crucian carp crossing the river, but she will more or less respect people in her position. But Evan Bell doesn't seem to like her. But Anna Wintour doesn't mind. There is an iron rule in the fashion industry: even if you want to climb relationships, you must first show your strength. So, Anna Wintour quickly took her attention away from Evan Bell and turned her attention to the designs on the shelves today.
In just 20 minutes, more than 80 customers gathered in the "November" store, among them, reporters accounted for more than 20 people. A company boss like Kelleher has a glass of wine on hand—champagne is not the only choice, there are also various choices such as red wine, white wine, whiskey, beer, etc. Everyone is in the room and chatting happily.
There is no special tailoring ceremony today, and Evan Bell did not make a special speech, but said to everyone, "Everyone is welcome to come and join us. Of course, I hope everyone can swipe their cards at the counter when they leave, then I will I'm even happier. By the way, if you leave after consuming, please remember to point our 'Eleven' brand logo at the reporter's camera."
All the guests in the audience burst into laughter.
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