Chapter 729： Q2

729 Q2

The third update today, please recommend, please subscribe!

The lively scene of "October" at the Saks Fifth Avenue boutique also means that at least they have made a good start.

The price of the "Eleven" brand is still high. The price of a shirt is between $149 and $399, which is comparable to the price of Burberry and Chanel. Almost the same, but the average price will be slightly lower, and there will be fewer high-priced items, but this price is already similar to that of first-tier brands. The main reason is that the design of the "Eleven" brand is famous for its exquisiteness and delicacy. From materials to details, it can be said that it is designed according to the specifications of suit customization, so the products of "Eleven" are worth the price.

On February 1, the turnover of "Eleven" at the Saks Fifth Avenue boutique department store exceeded US$100,000, which is a great deal for Eleven Design, Katherine Bell and others. good news. Coupled with the fact that Valentine's Day is just around the corner, it's another great time to drive sales.

At the same time, with the Paris Fashion Week in full swing, "October" has once again become the focus of attention. If it can spark the topic again, it will certainly be a boost to the sales of "October".

This is the second time in a row that the "Eleven" brand has participated in Paris Fashion Week. Catherine Bell also presented the second season of the "Eleven" youth series designed by herself to the world.

Compared with last year, this year's "November" is still a new brand in Paris Fashion Week, because its first physical store has just opened, it is impossible to judge the sales, and its status in the fashion industry is also It takes time to prove, so "Eleven" is still a budding newcomer. However, the importance of Paris Fashion Week to "October", as well as the importance of models and audiences to this brand.

Since Katherine Bell and others arrived in Paris, preparations for "Eleventh" have been fully assisted. When interviewing models, everyone already has a new understanding of the "11" model standards, and there are obviously many more models who come to interview who meet the standards than last year. In addition to the experience of the last time, the whole work of "Eleventh" this time seems to be much lighter and smoother.

On the day of the "Eleventh" brand's runway show, both media attention and audience support more than doubled from last year, making "Eleventh" a Paris Fashion Week that is enough to compete with Chanel, Burberry and others. A focus on par with top brands.

This time, Catherine Bell's design for the autumn and winter of 2004 is still named as the Junior series, but with the suffix, "luster (luster. Katherine Bell gave this autumn and winter "Eleven" a word: Haute Couture. It is the advanced customization that Catherine Bell is most familiar with and is best at. Although she is now making a brand, Catherine Bell's positioning for the "Eleven" brand is still delicate, delicate and exquisite. She hopes to incorporate her own understanding of customization into the design. This is an important guarantee for the quality of "Eleven" clothing. And this season, Katherine Bell intends to make a fuss about the fabric, so she added the suffix "gloss" to the juvenile series. This gave birth to the second season of the "Eleven" brand, the Juvenile Luster series.

Catherine Bell added the waxing process to the garment processing, which is different from ordinary jeans that like to be stained and worn. "Eleven" is to glue the surface of the whole garment, and the base material of different materials will produce different luster. The exquisite workmanship and detailing of "Eleven" shows Katherine Bell's profound customization skills, which is even better than the first season.

After fashion week, this season's design is also known as a heavyweight design, and Kathryn Bell also fully displayed her talents. When looking back on Katherine Bell's design career, many professionals think that the talented designer has made a name for himself by relying on the design of the first season, but in fact, the design of the second season has established Katherine Bell's status, and also Laid a position for the "Eleven" brand in the future.

When elaborating on the creative source of this season's juvenile series, Kathryn Bell introduced the word "Gothic (. In fact, the specific word Gothic originally meant the Germanic tribes in Western Europe. At the architectural culture and writing level of the eighteenth and nineteenth centuries, the so-called "Gothic Revival" took the dark mood of the Middle Ages from the tombs of the historical context. excavated. The Gothic style is full of melancholy and misanthropy, and the music is often cold and piercing, and has a subtle beauty.

The "Eleven" youth glossy series is full of heavy metal rock and gothic elements, with heavy fabrics and leather as the main focus, extensive use of metal accessories, and countless unique details that are fascinating. Catherine Bell said that the creative inspiration this time came from Evan Bell, not only with the musical attributes of Evan Bell from rock and roll, but also the "Pirates of the Caribbean" that swept the world, Captain Jack Sparrow's metal The spark that collided between rock style and Kathryn Bell's design creativity allowed Kathryn Bell to bring this season's stunning to the world.

Evan Bell continued to dominate all the photos this season during the shoot for the brochure. Medieval counts, ghosts of warriors, metal rock, knight armor... This heavy and textured atmosphere clearly conveys the charm of the "Eleven" second quarter youth glossy series through black and white photos.

On the runway catwalk, Evan Bell's absence did not have a fatal impact on the "Eleven" catwalk, and Kerr Mo, who has the strongest rock and roll temperament, shouldered the heavy responsibility of the opening and finale.

At the beginning of the show, Col-Moor was dressed in a "battle armor", like a medieval warrior walking out of the castle, with a majestic and shocking appearance. This armor is a sweater with a lining inside, and the outer layer is woven on the texture of the armor, and then paint is attached to create the effect of leather armor. The fabric at the elbow is hollowed out, and the broken cloth strips naturally spread out hang down. Paired with jeans in a waxed matte leather-feel fabric, heavy metal and goth styles are brought to the fore in shocking form.

This season's "Eleven" design shows its harshness on the fabric. Whether it is the feel, or the way of waxing, including the heavy feeling of the fabric itself, the style of each piece of clothing is distinct and clear.

In the use of accessories, Catherine Bell is also more bold. Not only belts are used on the waist, but also delicate and beautiful pins are used for fine-tuning, and the belts also use a series of fine belts to open up the layers of the clothes; the jacket is also mixed with a small proportion of fiber yarn to create a dark flash effect; A jacket-style shirt that can be used as a coat, with a tough but casual style; the soft lines are mixed with a cold heavy metal tide, and the use of rivets, iron sheets and other metals increases the sense of heaviness; the leather wristbands at the wrists are wound. The gloves; the waist embroidery of the matte top, continues the exquisite design of the previous season; the elbow details are matched with the small round shield style of the medieval warrior... Even the strict coat of autumn and winter can not contain the rebellion in the bones.

On the runway, Kerr-Moore and Matthews-Laurisson became the focus of attention. This time, the clothing of the youth gloss series fully showed the temperament of the two people, compared with the first runway last year. In the ignorant performance, the two have made great progress in terms of temperament and posture, including deductive ability, and won the full house of the catwalk.

Both the overall temperament and the exquisite details are perfectly reflected in the model. And more importantly, the audience can not only remember every detail of the design, but also be able to impress the model.

There is no doubt that Katherine Bell has once again challenged the tradition of menswear, and based on the first season of last year, Kathryn Bell has become bolder, more adventurous and more breakthrough. Men's clothing in recent years has rarely been innovative. Most brands follow a fashion goal, maybe Chanel, maybe Burberry, and then each brand continues to exaggerate the design, without its own characteristics, people often like male models to win over clothes. As a result, after a season of men's wear, no one remembers what the trend and design of this season are. And male models are facialized, which is not easy to impress the public. As a result, I saw a group of handsome guys, but few were impressed. When recalling the entire season of fashion week, the audience was almost blank.

Now, Catherine Bell is breaking that tradition.

First of all, she let the public know that choosing "Eleven" itself requires courage, because Catherine Bell wraps the outside more rationally in her body Maybe this person is unassuming, but still able to Rely on the inner content to line the clothes out. Catherine Bell chose thin and slender models to contrast the heaviness of the clothes, and also fully display the texture of lines and designs. This also made the "Eleven" two-season juvenile series from the model to the design, left a deep impression on all audiences.

Secondly, she also let the audience feel that the juvenile series she designed is indeed very good, fully exerting the charm of men. Even men can have the right to dress up. Conversely, even women can have the right to appreciate men.

Therefore, the topicality created by the juvenile gloss series in the second quarter of "October" can be imagined. Although Catherine Bell has repeatedly challenged the tradition of menswear and broke the inherent model, she can not only create a design that makes people applaud, but also can fully reflect the charm of the model and the excellence of the clothes. This is a complete subversion of the entire tradition of men's clothing and male models, which is full of praise.

After Paris Fashion Week, the American version of "gue" couldn't wait to shout the slogan: The era of men's **** is coming!

The new August, asking for a monthly pass, asking for a subscription! There will be one more later!

!@#