Chapter 731： open provocation

731 Public Provocation

The first update today, please recommend, please subscribe!

"October" is located in the first storefront of Saks Fifth Avenue boutique department store. The sales continued to be booming. From the opening on February 1, the grand occasion continued to the day before Valentine's Day, and it came to the first peak after it was put on the shelves, even more than the opening. It was even stronger that day. On February 13 alone, the sales of the "November" storefront created a figure of 170,000 US dollars, which can be said to be terrifying.

And the sales peak has not weakened at all after Valentine's Day, and it still won $1.5 million in sales throughout February with a terrifying momentum. Although this achievement is not comparable to many top brands such as Chanel and Burberry, it has also become the fourth brand in the sales list of Saks Fifth Avenue Boutique in February, and it is also the fourth brand in Saks Fifth Avenue Boutique in the past two decades. The new brand's best performance in the first month, and at the same time, the Saks Fifth Avenue boutique department store's sales comparison figure for the same period increased by three percentage points, which is a remarkable achievement.

In addition, "October" has achieved very good results in Galeries Lafayette in Paris, Selfridges in London, and Hudson's Bay in Vancouver, especially the branch in Selfridges in London, whose purchasing power is no less than that of New York. In the end, the sales of the four branches of the "November" throughout February exceeded five million US dollars!

Five million dollars is nothing compared to the big brands. The monthly sales of top luxury brands such as Chanel and Burberry all go up to 200 million US dollars. On November, I only bought five million dollars a month, which is really a bit miserable in terms of numbers.

However, the stores and discount stores of big brands such as Chanel are all over the world, and the products are complete and well-known, and countless consumers are willing to enter their stores for consumption at all times. For some, the pursuit of luxury goods in Asia is enough for them to earn a lot of money.

On the other hand, "November" only has four branches, and they are not specialty stores. They are just a storefront in a department store. This is the first month of operation, and it can achieve sales of five million US dollars. This achievement is unacceptable. Not to mention amazing.

There are countless ways to make money in the world, and there are countless ways to make money, such as stocks. The clothing industry has always been a member of the lucrative industry. As early as before the establishment of Eleven Design, Evan Bell learned that the cost of a piece of clothing was only a few dollars when he investigated the processing of the factory. To a few hundred dollars, which is more than a hundredfold. Even handmade clothes are sold at ten times the reserve price.

Therefore, it must not take a few months, as long as the "Eleven" brand can maintain the current momentum, Eleven Design will surpass Evan Bell and become the most profitable department of Eleven Studio.

The popularity of the "Eleventh" youth glossy series at Paris Fashion Week has also made buyers from major department store chains extend an olive branch to the Eleven design. What is even more gratifying is that James Frank and Catherine Bell discussed, they felt that The first flagship store of "November" should be opened, and this location should be chosen in New York. Of course not 11 Princes Street. Now 11 Princes Street is only responsible for the business of custom suits. After James Frank returned from Paris, he began to look for suitable stores in Manhattan, hoping to hold the opening ceremony of the flagship store before the summer vacation.

After the busy Paris Fashion Week, Evan Bell can finally breathe a sigh of relief after the opening of the four stores. The return of Teddy Bell, Eden Hudson and others also means that because of David Greenbra The chaos caused by Te's departure can finally come to an end. There's no better news for Eleven Studios to have Teddy Bell back to preside over the big picture.

Mark Johnson first brought the good news, "The Notebook" found a publisher, and Warner Bros., who had been working with Evan Bell happily, took over the project without hesitation. In fact, 20th Century Fox was also very interested in "The Notebook". Although the controversy is not small, it is Evan Bell's first directorial work, and there is absolutely no shortage of hype topics, but 20th Century Fox's summer vacation today The energy was mainly placed on the "Mechanical Public Enemy", and he couldn't help but hesitate. In the end, Barry Mayer cut the mess and took over the distribution rights of "Lian Lian Notebook".

Then, you can get a glimpse of the battle map of this summer's file. Warner Bros. will start with "Troy", followed by "Harry Potter and the Prisoner of Azkaban", followed by the much-anticipated "Love Notebook" "Going into battle, this Evan Bell's directorial debut has once again joined the torrent of the summer season, which shows Barry Mayer's confidence in Evan Bell.

The release time of "The Notebook" is scheduled for June 25th, in the middle of the fierce battle in the summer, and it will face off with the box office giant "Spider-Man 2" of Sony Columbia Pictures. In terms of subject matter and investment alone, "Spider-Man 2" is the absolute focus, and its box office appeal is beyond doubt. For a pure love movie like "The Notebook", it is not easy to break Spider-Man's infinite attraction to summer teenagers. The only reliance on "The Notebook" is the gimmick of "Evan Bell's directorial debut". The current general opinion of the media is that I hope Evan Bell will not lose too much. The box office is not comparable to "Spider-Man 2", but the point is whether the box office of "The Notebook" itself can create good results: for example, breaking the 100 million threshold .

Three weeks after the release of "The Notebook," 20th Century Fox's highly anticipated "Machine Enemy" will hit theaters on July 16. In fact, 20th Century Fox is also bound to win this year's summer season. The cartoon "Garfield" and the disaster blockbuster "The Day After Tomorrow" will be released around the same time, and "The Mechanical Enemy" is another box office blockbuster.

In addition to the confirmation of the release dates of "The Notebook" and "Enemies of the Machine", after David Greenblatt left, the hostility of Universal Pictures gradually became clear. "Tiger Brother Tiger Brother" is scheduled to be released on the same day as "Love Notebook". Although "Spider-Man 2" attracts everyone's attention, it cannot be denied that Universal Pictures has the idea of ​​blocking Evan Bell.

If the confrontation between "Tiger Brother Tiger Brother" and "The Notebook" is not too clear, then Universal Pictures has scheduled the release of "Bourne Bourne 2" to be released on July 15, which is just before "The Mechanical Enemy" One day, then the meaning of the confrontation will be very clear.

In the summer season, because of the large number of strong films, generally film companies are very sensitive to the arrangement of the release time, such as avoiding "Harry Potter and the Prisoner of Azkaban", "Spider-Man 2" and other predicted box office Movies that will be very strong will be released in a staggered manner to avoid insignificant losses caused by direct confrontation at the box office. For another example, similar themes such as "The Mechanical Enemy" and "The Bourne Bourne 2" will also be staggered, otherwise the box office will be lost due to the diversion of audiences.

However, this time, when 20th Century Fox announced that the release date of "Enemies Robot" was July 16, Universal Pictures set the release date of "The Bourne 2" to July 15 shortly afterward. The smell of gunpowder immediately became clear.

Although the box office of "The Mechanical Enemy" and "The Bourne Bourne 2" ultimately depends on the quality of the movie itself and the audience's reputation, the direct provocation by Universal Pictures is undoubtedly clearer. Ron Mayer also made it clear where he stands now: I just can't get along with Evan Bell! It is worth mentioning that it is David Greenblatt who is responsible for the release of "The Bourne 2".

In an interview with the media, David Greenblatt said, "Universal Pictures has absolutely no intention of provocation or confrontation. This is all random speculation by your media. Universal Pictures will release 'The Bourne Bourne 2' when it will be released. The date of July 15 has been carefully considered. Before that, it was 'Spider-Man', and after that it was 'Mystic Village'. They are all very powerful opponents. We have already decided this time, but The announcement time is a little later, please don't misunderstand the media. We take any work very seriously. After all, no company will relax its vigilance in the highly competitive summer season. What's more, 'The Bourne 2' is a An excellent work, we also hope to be recognized by the audience, and we will never mix personal feelings in the decision of the release time."

I have to say that David Greenblatt is indeed quite comfortable in Universal Pictures. As soon as he entered the company, he took over the distribution of "The Bourne Bourne 2", and he is now receiving the attention of the media almost as much as before on November 1. A dozen or twenty times the size of the studio, although there will be more pressure, but this is the life David Greenblatt desires: make the work bigger, stronger and widerContinue to pursue professional achievements sense.

At the same time, David Greenblatt has perfected his Tai Chi social methods when dealing with the media, and he has also played 100% in Universal Pictures. Although Universal Pictures did have a deeper consideration in deciding this time, they would never admit it to the media. Even if everyone understands what the truth is, even if everyone knows that several film companies are fighting each other, but on the surface it must not be revealed!

Although there were almost no loopholes in David Greenblatt's speech, reporters still found the focus of the attack: Universal Pictures thinks "Spider-Man" and "Mystic Village" are not easy to mess with, and "The Mechanical Enemy" is a soft persimmon !

As a result, everyone has one more focus for the summer file: who will win "The Mechanical Enemy" and "The Bourne Bourne 2"?

The entertainment industry in February can definitely be said to be very lively, but Evan Bell still has no idea of ​​participating in it, let alone a war of words with Universal Pictures, he will fight Eleven Studio to Teddy Bell, Directly into the shooting of "mysterious skin".

The new August, asking for a monthly pass, asking for a subscription!

!@#