Chapter 777： summer battle

777 Summer Battle

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The summer vacation in 2004 was very lively, but compared to last year's competition for hegemony, it was still slightly inferior. Book mí group 4∴⑧㈥

Universal Pictures' "Van Helsing" and Warner Bros.' "Troy" both failed to achieve the expected good results. DreamWorks' "Shrek 2" was released in the third week of May, taking the lead and not only won the North America for a week. The champion of the box office chart also showed its strong strength in the cumulative box office figures; although Warner Bros. relied on "Harry-Bōte and the Prisoner of Azkaban" to regain a city, not only won the championship for two consecutive weeks, but also accumulated The box office is also rapidly advancing towards the threshold of 200 million mén. Among the many strong players, the comedy film "Crazy Dodgeball" produced by 20th Century Fox made a **** way and won the one-week championship in the third week of June. Later, everyone on earth knew that "Spider-Man 2" was coming!

Seven weeks after the opening of the summer program, the battle situation is fierce. At present, each film company has its own advantages and disadvantages.

Warner Bros.' "Harry-bōt and the Prisoner of Azkaban" has a cumulative box office of over 200 million, and it seems that the Harry-bōt series' gold-absorbing journey will continue; and the epic blockbuster "Troy" invested by Warner Bros. Led by Brad Pitt and Orlando Bloom, it has lost everything and invested 175 million. Now the cumulative box office is only 120 million. I can only hope that the overseas market can be more competitive.

DreamWorks' "Shrek 2" once again proved their unparalleled appeal in the animation market. Currently, the cumulative box office has reached 390 million, and there is no problem with breaking through 400 million. And "Happy Terminal", directed by Steven Spielberg and starring Tom Hanks and Catherine Zeta-Jones, was just released last week, and its 27 million results are not impressive, but it's not bad.

Twentieth Century Fox has both the success of "Crazy Dodgeball" and the mediocre response of "Garfield". The disaster blockbuster "The Day After Tomorrow" box office is not bad at 170 million, but its reputation is not satisfactory. Sony Columbia Pictures has not yet exerted its strength, and their chips are all on the "Spider-Man 2", which will be released next week. It can be described as menacing or desperate.

The current situation of Universal Pictures is not very good. The box office of "Interstellar Legend 2" has just exceeded 40 million. Compared with its 100 million investment, it is really unreasonable, and the super blockbuster with an investment of 160 million " Van Helsing," the film that was rejected by Evan Bell, made $110 million in just seven weeks, making Ron Meyer's brows furrowed. Universal Pictures can only count on "The Bourne 2" in the summer season, but "The Bourne 2" will face off against "The Mechanical Enemy".

However, there is no need to wait for "The Bourne 2" to face the "Enemies of the Machine", the showdown between "The Notebook" and "Tiger Brother and Tiger Brother" has already arrived. Even in the face of the power of "Spider-Man 2", the media's attention The "Love Notebook" is still firmly locked. Everyone knows that this is director Evan Bell's nv work!

In 2003, Evan Bell became famous with a "Pirates of the Caribbean" and dominated the entire summer season. Its box office explosiveness and staying power have made countless experts fall through the glasses. Now, Evan Bell has once again joined the torrent of summer wars, but first as a director.

Is anyone optimistic about Evan Bell's directorial debut? Not much. Apart from the ironic voice of "I hope Evan will not make 'The Notebook' into an MV or a landscape documentary" in "Premier", there are not many media who think that Evan Bell can achieve good results in the director position. Countless.

Maybe it's because Evan Bell is so versatile, music, acting, design, psychology, writing, and now directing? God has already favored Evan Bell enough, so let's be conservative this time. Maybe it's because Evan Bell's momentum was too strong last year, but it was quiet in the first half of this year - the good results of music only continued the strength of "two", so this time the media had to sing it badly .

Of course, there are also media who analyze it from a "fair and objective" perspective. In terms of subject matter, "Love Notebook" is a love movie that has already been filmed. In recent years, the flood of love movies has reached a new height, but it is not easy to make new ideas; Whether it is Ryan Gosling or Rachel McAdams, it is indeed not an attractive actor, and his acting skills have not been recognized more; from the director's point of view, Evan Bell can be in this love movie. The space to play is very limited. If you can't reflect the director's style, and you can't make a new love movie, you will not only not get good reviews, but you will even be scolded. The audience won't care if this is Evan Bell's debut. If it doesn't look good, then the scolding will definitely be high or low.

Is anyone optimistic about the box office of "Love Notebook"? Not much. "Premier" mocks "Compete with 'Spider-Man 2'? It's a proposition that can be answered without thinking, as if one plus one equals how many", and other media's views in this regard are also in this way. Although at the end of last year, the box office of "True Love First" overturned "The Matrix 3", which indeed surprised many people, but it was a warm Christmas time. Perhaps the sci-fi film "The Matrix 3" is indeed not as good as the festive "True Love" Supreme", but now is the summer season, a summer season where commercial blockbusters are rampant. Under the pressure of "Spider-Man 2", "The Notebook" cannot be objective at the box office.

This is objective analysis! Love movies are indeed not as powerful as commercial blockbusters, not to mention the fact that there are countless "Spider-Man" sequels, "My Big Greek Wedding" and "Love First" are not the same every year. .

It seems that the prospect of "The Notebook" is not optimistic. Under the strength of "Spider-Man 2", the prospects for word of mouth and box office are very bleak. Most media believe that Evan Bell's directorial debut may encounter Waterloo. Now, even if you don't lose too badly, it's not easy to be surprised. More importantly, in addition to "Spider-Man 2", Universal Pictures' film "Tiger Brother Tiger Brother" should not be underestimated.

Jean-Jacques Arnold, a famous French director who has directed films such as "Bear's Tale" and "The Lover", this time, together with actor Guy Pierce, who has a great performance in "Memento", filming a film about poaching. The story, with two tigers as the protagonists, and the warmth of animals, can be said to have attracted much attention.

Throughout the promotion period, Warner Bros. and Universal were almost **** for tat. Today, "Love Notebook" held a film meeting in Los Angeles, but in two days, "Tiger Brothers and Tigers" held a film meeting at the San Diego Zoo; this time, "Tiger Brothers and Tigers" released the movie , where "Love Notebook" has released the latest posters and trailers; the scandal of Ryan Gosling and Rachel McAdams has not had time to cover up, and the tiger documentary released by Jean-Jacques Arnold has been praised as Comparable to the works of National Geographic Channel.

Maybe neither company has anything to say publicly, but the momentum between the two films couldn't be clearer. In addition, the publicity periods of "The Mechanical Enemy" and "The Bourne Bourne 2" almost completely overlap, whether it is the release time of the trailer, the release time of the poster, the publicity of the film, or the interview of the protagonist of the film, it is almost you. Come and go. Universal Pictures is saying goodbye to Universal Brothers, and there is almost a public fight with Twentieth Century Fox. Universal's competition for Evan Bell's two films is clearly visible.

However, when the media interviewed David Greenblatt, he denied the possibility again, "Our publicity plan was only formulated to coincide with the development of the summer vacation, and it definitely did not mean to target anyone. In fact, many of us The schedule overlaps with 'Spider-Man 2', which is an accident." David Greenblatt's remarks are also true, because the release schedule is close, the promotion schedule will inevitably overlap, and it is these reporters. Making a fuss. "I hope everyone can put the focus back on the film. The audience still wants to see an excellent film in the end, doesn't it? As for factors other than the film, I hope you don't pay too much attention to it."

The half sentence behind David Greenblatt is generally regarded as provocative by the media: because "The Notebook" has two starring scandals, Evan Bell's director made a stunt, and "The Mechanical Enemy" "The news of the feud between the two leading actors has once again become the focus... These are all off-field factors, and the media think that David Greenblatt is satirizing Evan Bell for putting all his energy on hype. On the contrary, the quality of the film is not good enough.

Regarding the reporter's interpretation, Evan Bell, who returned to New York from Paris, heard from the reporter at the first time that he does not like official rhetoric as much as David Greenblatt - of course, if he is hypocritical He has absolutely no problem with polite words Evan Bell said with a smile, "I think David should know enough about me. I have always liked to rely on my works to speak."

The reporter believes that this is Evan Bell's response to Universal Pictures' provocation: You have poached the manager of my eleven brokerage, and the two films that David Greenblatt is currently in charge of distribution are Qi Qi and Evan -Bell is on the line, so let's see the works and compare the winners and losers!

When the reporter asked David Greenblatt what he thought about Evan Bell, David Greenblatt was still dripping, "Hehe, I used to be a member of Eleven's agents, and now I am Universal Pictures. A member of the industry, that's it, it's very simple. I think you guys are too focused, you know, next week is the release time of 'Spiderman 2', and Sony Columbia has another 'Miss White' as well. It will be released, Lion Films' 'Fahrenheit 911' will also be released, don't you care?"

David Greenblatt still makes a lot of sense, the movies coming out next week aren't just "The Notebook" and "Tiger Brothers"!

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