Chapter 795： level gap

795 level gap

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Avril Lavigne listened to the melody of "Huānianhuanianhuanian" from the earphones, and there was an expression of enjoyment on her face. Uploaded by netizens==She has always admired Evan Bell, his talent, and his personality xìng, it is precisely because of admiration that Avril Lavigne regards Evan Bell as her opponent, because only such a talented singer is worthy of her opponent.

However, from "two" to "three", Evan Bell's pace of progress and the transformation of his style always caught people off guard. When Avril Lavigne felt that her album was "cool to the core", Evan Bell was always able to break everyone's expectations and create more miracles.

This is actually a bit frustrating. It's like running a marathon. The front runner is clearly less than a hundred yards in front of him. He started to accelerate and slowly disappeared from his sight at an even more astonishing speed, which made the pursuer stuck in his cavity in one breath, not knowing what to do.

Even if you are as strong as Avril Lavigne, even if you are as stubborn as Avril Lavigne, even if you are as stubborn as Avril Lavigne, you will inevitably feel a little discouraged. If it wasn't for the unwillingness to admit defeat in her heart, she would have given up chasing Evan Bell.

But soon, Avril Lavigne got her own response. The reporter interviewed Avril Lavigne and naturally would not let Evan Bell go. The statement about Avril Lavigne's challenge was also conveyed to Evan Bell through the mouth of the reporter. In the face of this challenge letter that was maliciously hyped by the media, Evan Bell had no intention of being angry at all, but said with a smile, "There is no doubt about Avril's appearance, it is my honor to be her opponent, because The respect from the opponent is the greatest affirmation of myself. Her album this time is in my backpack, but I am not going to ask her to sign it, so as not to let your schemes succeed."

Respect from opponents is the greatest affirmation of oneself. Albert Einstein once said, "People generally do not recognize the ingenuity of others unless they are enemies". It is said that the person who knows him best is not his friend, but his enemy. The kind of mutual sympathy that crosses the camp and crosses the hostility makes the opponent shine more and more. After Avril Lavigne heard Evan Bell's response, she felt a lot more relaxed unconsciously. She told herself in her heart, "Next time, and next time." Then she clenched her fist, and the excitement on her face began again. sparkling.

If Avril Lavigne can still be called Evan Bell's rival, Usher and Shania Twain are the biggest rivals of Evan Bell's latest album, then Melancholy is completely equal to Evan Bell not on a horizontal line.

In fact, it can be seen from the independent competition within the melancholic mood during Christmas at the end of last year that the melancholic mood and Evan Bell are two completely different development curves. There is still a long way to go, not to mention Evan Bell's strong sales and box office appeal.

Melancholy's album was released on June 24, the day before "The Notebook" was released. The current mood of Melancholy is indeed very popular, especially Gillen Haas and the band's new lead singer Joe Burrows, also have a large number of fans in support. Most of these fans emerged after Alex Calleri took over Melancholy at the end of the previous year. Although they knew about the past between Melancholy and Evan Bell, because they had not experienced it themselves, they were very concerned about the past. What happened is not too caring, not too sensitive. Especially now that Alex Caleri has done a good job of creating the image of the melancholy mood, and tried to avoid the provocation of reporters, which has made the development of the melancholic mood stabilized.

Once the album of Melancholy was released, it achieved sales of 250,000 in the first week, which was very impressive. Not only did the album crack the top 20 on the Billboard Albums Chart, but the lead single also managed to reach the top 10 again, making Universal Music shine, as well as for Alex Caleri's work. commend.

As planned by Universal Music, Evan Bell's release comes a week after Melancholia's release. However, the sales of Evan Bell's album are not in Universal Music's plan. Although Universal Music predicted that the sales of "Three" should have a great impact, but 370,000? This number is really shocking. Other singers may not be able to achieve this sales figure in a week, but Evan Bell did it in just one day, so the power is too disparity for this.

Melancholy mood album is 250,000 a week, Evan Bell's "three" is 370,000 a day, it's like the gap between the classes in boxing, the duel between heavyweight and míyou lightweight, midfoot There is a difference of fifteen levels, and it is not on the same level at all. Such a confrontation is often a fatal blow, and there is no power to fight back.

It makes Alex Caleri feel like he's running a marathon -- a marathon with Avril Lavigne and Evan Bell, only the blues aren't just a long way behind Evan Bell, they're behind Avril Lavigne is also not a small distance. Avril Lavigne could still hold on to her breath, but Alex Caleri felt that the only bit of stubbornness in her heart was starting to loosen, and it was in danger of escaping at any time.

Alex Calleri is a very calm person, as evidenced by the fact that Universal Music sent him to visit Craig Cook in prison. The rivalry between melancholy mood and Evan Bell's single late last year was just a little bit of his own mind.

However, Alex Caleri is very clear that with the development speed of Evan Bell, there are two possibilities, either it is getting faster and faster, and then it can never be surpassed; or it is trapped in the "two". The classic of Zhang's album has gradually gone downhill, and it is difficult to make a comeback in a short period of time. So, the album "Three" became a watershed moment.

"Three" is it to take up the expectations and let Evan Bell continue to ride the dust, or collapse under the pressure and make Evan Bell slump, this has become the decisive moment. No matter what the possibility is, this is the only chance for a melancholy mood. If it is the former, in the future, Alex Caleri will completely delete Evan Bell from the melancholy mood and from the memory of Jacob Tibō, because they are not on the level; if it is the latter , this is the best moment for the melancholy mood to counter the sound of the horn of Evan Bell.

After much deliberation, Alex Calleri gave the company the release plan for the new album of Melancholy, and finally set the release time of the new album to be a week before the release of "Three". That's why Alex Caleri values ​​this showdown so much, and of course it's one of the reasons why Universal Music attaches so much importance to the summer music market.

But the facts of the results proved that in this marathon, Evan Bell accelerated with super strength, and then accelerated, he had already left the melancholy mood far behind. This is a heavy blow to Alex Calleri, who had high hopes. Although Alex Calleri didn't show it because of his deep thoughts, the internal impact of the melancholy mood was all too clear, even Gillen Haas and Bruce Sterwood were a little discouraged.

This is really frustrating. But life always goes on, and Alex Calleri can only encourage himself to focus all his attention on Melancholia's new album this time, because they failed to snipe Evan Bell, and the album sold instead It is bound to be subject to bō and. Melancholy can't fail this album. If it fails, the development effect of the past year will be destroyed in one fell swoop.

However, Alex Carrey found that he was a little lethargic and could not concentrate at all. Because when he took over Melancholy from Universal Music, Alex Caleri had been targeting Evan Bell and planning a counterattack. He was very disdainful of Craig Cook's planned last-minute collapse, which shows that he is still not tough enough and forbearance. Before and after, Alex Caleri had been planning for nearly two years, and this time it was proposed to put the album of blue mood and Evan Bell head-to-head, but when the planning of two years became weak , Alex Carrey can no longer be at peace in his heart.

At present, in the North American music market, there are many singers who can resist the "Three" album, but there are not many. Usher is one of them. His album's sales record of 1.1 million in the first week of release is still the same. It's staggering, I don't know what the sales volume of "Three" is in the first week. And Shania Dunn is also one of them. The sales strength of the three diamond albums is enough to make her jīng anthology have a strong appeal. Therefore, in boxing, Usher and Shania Twain are considered to be at the same level as Evan Bell.

On July 2nd Shania Dunn's jīng anthology "The Strongest Hot List" was officially launched. This is one of the greatest nv singers in history. The first release of jīng anthology caused a lot of excitement. Countless crowds sought after. Although it is limited by the limitations of the jīng anthology - after all, there are old songs in it, there are no new songs, and there is no appeal for the old song mí, but the jīng anthology of "The Strongest Hits" still won the first day of release. With 40,000 sales, you can see the charm of Shania Dunn.

However, when the sales statistics on the second day of the release of "Three" came out, Universal Music also felt that sense of powerlessness, and what they were worried about happened.

"Three" still achieved sales of 300,000 on the second day, and the sales momentum has been strong enough to become the sales champion Usher in the first half of the year. According to incomplete estimates, the sales of Shania Dunn's spirit anthology have been severely affected. Shock, at least 50% shrinkage.

what does that mean? It means that Universal Music was completely defeated in the showdown with Evan Bell. Not to mention, it did not gain any advantage, and it also eroded a lot of territory. This year, Universal Music's market share situation is very bad.

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